Hey, all you fans of the 2015 Dodge Charger SRT Hellcat, where will you ever use that 204 mile per hour top speed? Probably not in very many places, and Smart would kindly like to remind you that, "Top speed means nothing in the city."

That's the tagline for a new ad for the all-electric Smart ED from Smart Canada. The scene is iconic: a couple of high-power cars at the drag strip. But they're up against the battery-powered Smart ED, which you wouldn't think would hold a candle to the overkill horsepower in the Ford Mustang, Audi A5 and Porsche Boxster. Well, maybe it doesn't, but that's why the message here is interesting.

We won't give everything away – that's what the 90-second video you can watch below is for – but we will say this ad does a good job of taking something we think we know and turning it on its head.



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    • 1 Second Ago
  • 7 Comments
      DBrown
      • 4 Months Ago
      They make a perfectly valid point. People (enthusiasts especially) often make the mistake of judging things in a vacuum. A Porsche is better than a Smart car because it just is. But what about their intended purpose? To be fair, though, the Smart ForTwo itself had some serious flaws, and Diamler didn't do itself any favors by letting that go uncorrected for a ridiculously long time. If you want people to take your product seriously, *you* have to take it seriously. Let's hope the next-gen Smart is a huge improvement...
      Jim McL
      • 4 Months Ago
      Bravo And of course it is true. But where is the hard news about Tesla's warranty extension on the drivetrain?
      snoop augie dog
      • 4 Months Ago
      You funny guy ha ha real funny
      PeterScott
      • 4 Months Ago
      Good ad. I wonder if it is true though.
      sebringc5
      • 4 Months Ago
      Dare I say, cute? All the best, Aaron Lephart smartcar451.com
      DarylMc
      • 4 Months Ago
      Good ad I don't think the 0-100 times do justice to just how pleasant EV's would be for city use. If the range is not an issue you are certainly not going to break the bank by putting the foot down a bit too. That's something I am reluctant to do in a gasoline vehicle.
      DBrown
      • 4 Months Ago
      "We won't give everything away – that's what the 90-second video you can watch below is for..." But you kinda do (with your picture!)