• Aug 15th 2014 at 1:16PM
  • 164
  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industryâ??s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.

  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industryâ??s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.

  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • Aerodynamics play a pivotal role in the ELR�s exterior design and driving range, as airflow is managed to help the vehicle slip through the air with minimal resistance. A flush front fascia and grille, as well as tapered corners, enable air to move easily around the car. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR features Cadillac�s signature LED headlamp and taillamp elements and a daytime running lights motif at the edges of the headlamp housings. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR features Cadillac�s signature LED headlamp and taillamp elements and a daytime running lights motif at the edges of the headlamp housings. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • Aerodynamics play a pivotal role in the ELR�s exterior design and driving range, as airflow is managed to help the vehicle slip through the air with minimal resistance. A flush front fascia and grille, as well as tapered corners, enable air to move easily around the car. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout features fold-down rear seats to accommodate longer items, such as skis, snowboards and golf clubs. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR Cadillac CUE features a large, eight-inch, full-color capacitive-touch screen in the center of the instrument panel. It supports the electrified driving experience with displays on driving efficiency, energy usage, charging options and more, in addition to a broad range of infotainment options. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • CUE, Cadillac�s breakthrough infotainment system for connectivity and control, with Navigation is standard on the 2014 Cadillac ELR and accessible through a large, eight-inch, full-color capacitive-touch screen in the center of the instrument panel. It supports the electrified driving experience with displays on driving efficiency, energy usage, charging options and more, in addition to a broad range of infotainment options. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • This rendering displays the battery and propulsion system technology found in the 2014 Cadillac ELR.
  • Detailed display of the 2014 Cadillac ELR propulsion system.
Last year, then-CEO of General Motors, Dan Akerson, made it clear that the company lookouts at the Ren Cen had California automaker Tesla in their sights. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," he said.

So, given the fact that the Cadillac ELR has a plug and sells for roughly the same price at the Tesla Model S ($75,000 vs $69,900, before incentives) and that Cadillac doesn't have any other electric vehicle on the horizon, you'd be forgiven if you thought that the way that Akerson wanted to challenge Tesla's EV success was with the ELR. Well, you'd apparently be wrong.

"The ELR is a different car, it's a different price point. It's way-different technology." - GM's Mark Reuss

Speaking yesterday in Detroit, GM's head of global product development, Mark Reuss, admitted that the ELR is not the Tesla competitor that Akerson promised. "People like to say the ELR is [competition for the Model S], but it's really not. It's a different car, it's a different price point. It's way-different technology." So, if we follow that logic to conclusion with Akerson's quote from last year, then the only way that Cadillac can eventually compete with Tesla is with a pure electric car, and that seems an outside chance, at best, for the foreseeable future.

Through the end of July, Cadillac has sold 578 ELRs since it went on sale earlier this year. Tesla doesn't break out monthly US sales, but has sold 15,114 Model S EVs around the world in the first six months of 2014.

For his part, Tesla CEO Elon Musk has already said that GM is headed down the wrong path with plug-in hybrids like the ELR or the Chevy Volt. Speaking about the Volt last year, Musk said, Chevy "sort of created something that's a bit of amphibian," which resulted in a car that's, "Okay but not great."


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  • 164 Comments
      Scooter
      • 11 Months Ago
      American companies have an addiction to combustion engines. ELR further proved that while they are willing to consider EV tech they want to pursue that with one foot in the door way of the room containing the combustion engine.
      Envirocar
      • 11 Months Ago
      Well done Sebastian ! Over a hundred comments generated by an article, about a completely invented rivalry between the ELR and the Tesla model S. The fact that both cars employ totally different technology, and appeal to different buyers, doesn't faze the media from adding to the general ignorance about EV technology, to create dissension where none should have existed. The media did the same thing with Volt and the Leaf, both vehicles were built for a different buyer and a different purpose. By creating such division and animosity, the media does the adoption of EV technology great harm. The main complaint against GM's ELR seems to be the price. The idea of a Cadillac being unacceptably expensive, exists only in America, where the brand has become debased, and the subject of hatred by many Americans. Nobody compares the Lexus 600h with a Prius ! (yet they both employ the same technology.) Perhaps GM should have produced an upmarket Buick Volt, to isolate the Cadillac ELR into a more ratified class. It would be very sad if GM can't attract younger Americans back to it's most prestigious brand. GM might have done better making the ELR as an 'Export Only' model. By concentrating on marketing the Cadillac ELR in those countries where the Cadillac brand hasn't become debased, GM might recapture that elusive 'fashionable chic ', among Americans. (just a thought).
      domingorobusto
      • 11 Months Ago
      I've always thought that engine driven hybrids used for efficiency were useless for anything but electric power management and drivetrain development. With a hybrid you now have to make space for two energy storage systems, two drivetrains that have to work in sync with each other, etc. The Voltec system is a wonderful hybrid system, but if the basic concept is inherently inefficient, is seems a waste to develop it. The only hybrid I'd be on board with is a power generation unit powering a generator to provide back up electrical power to an all electric drivetrain. No drivetrain redundancy, and you can make the ICE auxiliary power unit much more compact, giving you freedom to place it anywhere it's convenient, since you are no longer tied to putting it near the drive wheels. But traditional hybrids just feel like a compromised half measure, and it doesn't surprise me at all that the Tesla is more successful, because it isn't a half effort. But as others have said, the ELR is simply ridiculously overpriced. For maybe up to $50k, it might have sold. But $75k? Lol, never. I recently visited the local Cadillac dealership to look at a CTS-V, and thought it was very telling that the ELRs were nowhere near the front of the lot. The high visibility spots on the lot and in the showroom were taken up by Escalades, CTS-V's, and ATS's, while the ELR's were just in the second row with the Buicks. It's a bad sign when the $75,000 hybrid is parked with the Veranos.
      Juventas
      • 11 Months Ago
      ELR is actually a very nice car..i test drove one. it is best leased.. right now theyre going for 500$ a month for no money down and thats lower than an i3 lease, audi a4 , and definetly less than Tesla. Add on gas savings and free charger and deal gets sweeter Dont get me wrong i ike tesla it just doesnt make sense ..not enough range for long trips and too much range for daily commute errands. Love my Volt!
      Juventas
      • 11 Months Ago
      ELR is actually a very nice car..i test drove one. it is best leased.. right now theyre going for 500$ a month for no money down and thats lower than an i3 lease, audi a4 , and definetly less than Tesla. Add on gas savings and free charger and deal gets sweeter Dont get me wrong i ike tesla it just doesnt make sense ..not enough range for long trips and too much range for daily commute errands. Love my Volt!
        i_heart_2_pwn_u
        • 7 Months Ago
        @Juventas
        what are you on about? elr is not leasing for 500/0 down.
          Nick Kordich
          • 7 Months Ago
          @i_heart_2_pwn_u
          I only found one deal for $499/month and $0 due at signing, but it was a demo (800 miles on it). Even so, it has $0 first month payment, no bank fees and no security deposit. http://www.ruggericadillac.com/VehicleDetails/new-2014-Cadillac-ELR-2dr_Cpe-West_Chester-PA/2296616253?cs:o=36641320 I have seen it for $499/month several places, but they've wanted $1600 or more down. It's plausible Juventes local dealer is offering a better deal than what I've found online. The lowest lease price I've seen for the Volt, in comparison, is $249/month with $999 down. http://www.heidebreicht.com/Special/new/2014-Chevrolet-Volt-all-Chevy_Volt_Lease_Special!-Washington-MI/22125180 The lowest price I've seen for a purchase (as opposed to a lease) of an ELR has been $57603 for one with with the active cruise control (a $2000 option): http://www.morriescadillac.com/New-2014-Cadillac-ELR-2DR-CPE-Golden-Valley-MN/vd/18693009
          RICK
          • 7 Months Ago
          @i_heart_2_pwn_u
          I leased an ELR (39 months)with every option ($83K sticker)) with no money down, except first month's payment, for $573.00 per month the last week of July. Add to that a $7,500 tax credit and a state rebate of $2,000, $200 per month gas saving vs my Mercedes E550 and It's literally cheaper than driving a Honda Accord...
          archos
          • 7 Months Ago
          @i_heart_2_pwn_u
          $55k before rebate would be a good starting price for the ELR. Its a mark up from the Volt, but not outrageous.
      bootsnchaps60
      • 11 Months Ago
      Caddy has the Tesla in its sights but all it can see is taillights in the distance. Tesla has a more traditional design that sells-Caddy's artsy, fat design isn't appealing. The Volt hasn't been a hit-why did GM think an expensive 2 dr. version would sell better?
        jphyundai
        • 7 Months Ago
        @bootsnchaps60
        I passed a Tesla today that was travelling 10 under the limit. It was practicing charge conservation. An ICE engine can be really handy when you are about to be walking.
        archos
        • 7 Months Ago
        @bootsnchaps60
        Tesla has all the natural clean curves of a traditional car's shape but with little muscle. New Caddy's shape is more angular and contemporary, like an electric shaver. The Tesla's look is classic and universally appealing, yet cutting edge. Of course it wins in the end.
      Dean Hammond
      • 11 Months Ago
      one things for sure, ANY thread pertaining to tesla is the best entertainment on Autoblog, its no wonder there seems to be a tesla thread every couple of days, theres constant squabbling, diatribe, name calling and just plain nastiness if someone say ANYTHING derogatory about Musk, his dreams and his car...better than ANY soap opera...
        Marco Polo
        • 7 Months Ago
        @Dean Hammond
        @ Dean Hammond Well said !
        Grendal
        • 7 Months Ago
        @Dean Hammond
        You are right. It is entertaining. I've been coming here for years and it used to be quite the opposite. If there was a Tesla article you'd have the negative comments far outnumbering the positive ones. There were just a few of us defending the company and its possibilities. It was a little over a year ago that they began cross posting Tesla articles onto AutoBlog and then the fun really began. But these articles love to make comparisons and it is fun to battle the pros and cons of everyone's opinions on the matter.
          Grendal
          • 7 Months Ago
          @Grendal
          Some of us do get a little overly passionate about these things. The only ones that drag me into the gutter are the one liner trolls. The batsh1t crazy ones can bring out the rudeness in me too but those are usually on news article comments, not here. I really appreciate those that disagree but are willing to discuss the differences. I've been wrong on many occasions and plenty have taken the time to correct my errors and misinformation. Thanks and cheers yourself.
          Dean Hammond
          • 7 Months Ago
          @Grendal
          cudos Grendal...you keep it real without stooping. Cheers.
      BipDBo
      • 11 Months Ago
      The folks at GM marketing just need to go. As I said before, GM is proving that they can make a good vehicle, but they still can't seem to make good business decisions. The Volt's MSRP is $35K, which it high enough to be the one factor hampering its success. The ELR should have been priced at $45K. $10K is enough to hack off 2 doors, throw in some leather and slap on a shiner badge. They might have gotten away with $50K, but even that's a stretch.
      That Guy
      • 11 Months Ago
      Of course it doesn't. The ELR actually, you know, works. Tesla is still a joke.
        m_2012
        • 7 Months Ago
        @That Guy
        Really, that's it? Man, the trolls are getting weak. You spelled GM wrong too.
          Grendal
          • 7 Months Ago
          @m_2012
          Edmunds loved the car and they said so. Tesla went overboard with the repairs to their car because they were Edmunds. The motor made noises but worked just fine. The problem ended up being a wire and so replacing the drivetrain was a mistake on 3 of the occasions.
          That Guy
          • 7 Months Ago
          @m_2012
          Should we ask Edmunds how many times the entire power train has been replaced on the ELR?
          Alfonso T. Alvarez
          • 7 Months Ago
          @m_2012
          @ That Guy - " ... Should we ask Edmunds how many times the entire power train has been replaced on the ELR? ... Sure, because the answer would be zero, zilch, nada, not once. Now, how many times have your pathetic comments been recalled due to hugely ludicrous and insanely moronic logic? In the hundreds? Yep, that explains a LOT!!
        Casey Jensen
        • 7 Months Ago
        @That Guy
        Enjoy your downvotes.
          That Guy
          • 7 Months Ago
          @Casey Jensen
          Always do. Seems the vast majority of commenters on AB really dislike the truth. Down votes don't bother me though, the more there are, the more right I as am.
          ravenosa
          • 7 Months Ago
          @Casey Jensen
          LOL @ That Guy. How young and naive are you to mistake your opinion as "truth"? LOL
        2011 Sportsman
        • 7 Months Ago
        @That Guy
        Don't reply to this idiot, he's just some moron living in his parents basement driving a pontiac 6000 beating off to a picture Reuss
      Rod Iron
      • 9 Months Ago
      The ELR just looks sick! This is one of the best looking Cadillac's made and it would be a shame if they dropped it. I still don't understand what they were thinking with that price though.
      EVSUPERHERO
      • 11 Months Ago
      I suppose the ELR is at a different price point now that GM has lowered the price 25 grand so they can sell more than 400 in a half of year.
        EVSUPERHERO
        • 7 Months Ago
        @EVSUPERHERO
        BTW GM, how is that committee doing that was set up to study Tesla? Have they learned anything yet?
        EVSUPERHERO
        • 7 Months Ago
        @EVSUPERHERO
        BTW GM, how is that committee doing that was set up to study Tesla? Have they learned anything yet? The commenting system is still very poor here on ABG.
      mikeybyte1
      • 11 Months Ago
      I thought LGChem recently announced a new 200 mile range battery. GM is most likely looking at that for a future Cadillac. GM always said the ELR would be a low volume seller. (But I don't think they expected it to be THIS low!) I also disagree with Musk. I think there is a market for the Extended Range EV architecture. Not everyone can drop $100k for a 245mi range Model S. And I am not sure if a 200 mile EV range vehicle could be the "only car" for a family. Time will tell.
        Grendal
        • 7 Months Ago
        @mikeybyte1
        To add to the discussion, I agree that there is a market for EREVs. I just wish GM had done a better job of marketing the Volt to the public. The other major manufacturers are catching on the advantage of EREV/Voltec technology and they are creating their own version of it. The German companies are doing it because European cities are limiting or fining ICE cars inside the big cities.
        Grendal
        • 7 Months Ago
        @mikeybyte1
        If you get the 85 kWh battery pack and none of the other bells and whistles, like I plan to do, then the larger pack Model S is only $72K with the tax break. A lot of people will spend $20K for all the extras, but they aren't necessary. Non-sequitur Tesla information: I just plugged in my preferences to confirm the pricing and saw that Tesla has dropped the "post tax credit" pricing. I am proud of them for doing that. It was always annoying, slightly deceptive, and unnecessary.
          Anonymous Coward
          • 7 Months Ago
          @Grendal
          The person who checks out the ELR will cross shop the Model S but not the other way around. Bigger is not a problem in America generally
          mikeybyte1
          • 7 Months Ago
          @Grendal
          I don't see how anyone would cross shop the two. The ELR is a small 2+2 coupe with limited cargo room. The Model S is a big 4 door sedan that can seat up to 7.
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