• The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industryâ??s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.

  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industryâ??s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.

  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • Aerodynamics play a pivotal role in the ELR�s exterior design and driving range, as airflow is managed to help the vehicle slip through the air with minimal resistance. A flush front fascia and grille, as well as tapered corners, enable air to move easily around the car. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR features Cadillac�s signature LED headlamp and taillamp elements and a daytime running lights motif at the edges of the headlamp housings. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR features Cadillac�s signature LED headlamp and taillamp elements and a daytime running lights motif at the edges of the headlamp housings. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • Aerodynamics play a pivotal role in the ELR�s exterior design and driving range, as airflow is managed to help the vehicle slip through the air with minimal resistance. A flush front fascia and grille, as well as tapered corners, enable air to move easily around the car. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout features fold-down rear seats to accommodate longer items, such as skis, snowboards and golf clubs. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR Cadillac CUE features a large, eight-inch, full-color capacitive-touch screen in the center of the instrument panel. It supports the electrified driving experience with displays on driving efficiency, energy usage, charging options and more, in addition to a broad range of infotainment options. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • CUE, Cadillac�s breakthrough infotainment system for connectivity and control, with Navigation is standard on the 2014 Cadillac ELR and accessible through a large, eight-inch, full-color capacitive-touch screen in the center of the instrument panel. It supports the electrified driving experience with displays on driving efficiency, energy usage, charging options and more, in addition to a broad range of infotainment options. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • This rendering displays the battery and propulsion system technology found in the 2014 Cadillac ELR.
  • Detailed display of the 2014 Cadillac ELR propulsion system.
Last year, then-CEO of General Motors, Dan Akerson, made it clear that the company lookouts at the Ren Cen had California automaker Tesla in their sights. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," he said.

So, given the fact that the Cadillac ELR has a plug and sells for roughly the same price at the Tesla Model S ($75,000 vs $69,900, before incentives) and that Cadillac doesn't have any other electric vehicle on the horizon, you'd be forgiven if you thought that the way that Akerson wanted to challenge Tesla's EV success was with the ELR. Well, you'd apparently be wrong.

"The ELR is a different car, it's a different price point. It's way-different technology." - GM's Mark Reuss

Speaking yesterday in Detroit, GM's head of global product development, Mark Reuss, admitted that the ELR is not the Tesla competitor that Akerson promised. "People like to say the ELR is [competition for the Model S], but it's really not. It's a different car, it's a different price point. It's way-different technology." So, if we follow that logic to conclusion with Akerson's quote from last year, then the only way that Cadillac can eventually compete with Tesla is with a pure electric car, and that seems an outside chance, at best, for the foreseeable future.

Through the end of July, Cadillac has sold 578 ELRs since it went on sale earlier this year. Tesla doesn't break out monthly US sales, but has sold 15,114 Model S EVs around the world in the first six months of 2014.

For his part, Tesla CEO Elon Musk has already said that GM is headed down the wrong path with plug-in hybrids like the ELR or the Chevy Volt. Speaking about the Volt last year, Musk said, Chevy "sort of created something that's a bit of amphibian," which resulted in a car that's, "Okay but not great."

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