It has already been nearly a year since we completed our First Drive of the premium pocket rocket Audi S3, with official pricing for the car detailed earlier this summer. Those are facts, but facts won't help you while away your lunchtime in blissful, car-dreaming reverie, will they?

No, for help with imagining just exactly the kind of Audi S3 that you'd like to put in your garage, the freshly launched configurator is just the thing.

Every 2015 Audi S3 will come with 2.0T power under the hood – to the tune of 292 horsepower and 280 pound-feet of torque. The most basic Premium Plus trim (an interesting renaming of "entry level" we'll grant you) starts at $41,100 before destination, while the higher-content Prestige asks $47,000. The extra six grand buys you full LED lighting, tri-zone climate control, S model appearance upgrades like quad exhaust tips and a more advanced infotainment suite with Bang & Olufsen sound.

Nine paint options are available at launch, though only one, Brilliant Black, comes without an additional upcharge. Most of the other hues will run you an extra $550, though if you're sweet on the looks of the Panther Black Crystal (seen above), you'll have to shell out $1,075 for the look. Your choice of three interior colorways are all cost-free options, however.

There are really only two options packages beyond the trim level differences: a technology pack for $1,400 and a performance pack for $1,500. The performance upgrades include 19-inch five spoke wheels (an inch larger than the standard rolling stock, with the same 225-section tires), and Audi's magnetic ride control. The tech pack brings lane assist and adaptive cruise to help you crush those long road trips, along with an emergency city braking system for low-speed stops and a front camera with distance sensor for tight parking spots.

Finally, if you intend on putting folks (young or old) in the small rear seating area, we'd recommend dropping the $350 extra for rear side airbags. Always hoon responsibly.


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    • 1 Second Ago
  • 25 Comments
      Kip
      • 4 Months Ago

      Calling this car a "pocket rocket" misrepresents it's size.  I appreciate that it's the smallest Audi offering here in the states, but this car is 175" long.  As a point of reference, that's a 1/2 inch longer than a 1994 Ford Explorer.  Remember how big those were?

        Chauntalei
        • 4 Months Ago
        @Kip

        Yes, and my 2013 Subaru BRZ is 167" long. The S3 is still very much a 'small' car by sedan standards.

        TC
        • 4 Months Ago
        @Kip

        Pretty sure it's actually more than an inch longer than a 1994 Ford Explorer...

      Hernan
      • 4 Months Ago

      To be fair, they offer Misano Red and Sepang Blue.

      Dana Lacoste
      • 4 Months Ago

      When I bought my A3 (several years ago, back when the hatchback wasn't on the "Americans would never buy a hatchback!" list like it is now) I told the dealer that I'd be interested in any colour, as long as it wasn't white, black, silver, or grey.

      They responded that they didn't have a single car on the lot that met that criteria.

      Audi and Mercedes both suffer from that "our customers don't like colour" problem.

        Phontsolo
        • 4 Months Ago
        @Dana Lacoste

        "Americans would never buy a hatchback list" 100% TRUTH!

      Really
      • 4 Months Ago

      It's really a shame how expensive cars are getting. This car should be $10 less base. Once the Golf Sport Wagon comes it's going to have 75% of what matter in this car for over $15K less.

      CruzControl
      • 4 Months Ago

      Where is a CLA 45AMG when you need one.

        Shahul X
        • 4 Months Ago
        @CruzControl

        Cla45 AMG starts at $48k...... but it is 355 hp out of its 2.0

      mookieblaylock
      • 4 Months Ago

      no hatch no care

      James Dailey
      • 4 Months Ago

      So much vehicle proliferation and yet no meaningful choices in drivetrain.  Yet another automatic... meh, who cares.  I'll keep driving my 2006 BMW X3 3.0i indefinitely, because auto makers can't seem to bring the right drivetrain choices to the US market.  

      mikemaj82
      • 4 Months Ago

      Why would one even consider this when a barely used certified S4 can be had for $39,000?

        GR
        • 4 Months Ago
        @mikemaj82

        Doberhuahua. 

        On a serious note, I actually like the look of the S3 over the S4. 

      Durishin
      • 4 Months Ago

      I've been looking at this car as a potential replacement for my Spec. B. One drove by me today and I noticed how much ground clearance there was under it. Almost Subaru SUS-like. What a turn-off. Guess I'll wait to see if the STi gets a new engine in 2015, then decide...

      Paul Paul
      • 4 Months Ago

      so... RS3 with ~380hp @ ~50-52k? i'll take it.

        LW
        • 4 Months Ago
        @Paul Paul
        They have tested the existing 2.0T w/close to 400hp, so your RS3 just might be a tuned S3.
      Phontsolo
      • 4 Months Ago

      Rather an Audi S1 configurator went live instead...

      Avinash Machado
      • 4 Months Ago

      A more luxurious GTI.

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