The National Highway Traffic Safety Administration has slapped Hyundai with a $17.35 million fine for delaying a recall on the 2009 to 2012 Hyundai Genesis sedan back in 2013. The recall grew from the original figure of 27,500 units to 43,500 sedans in November of last year, and focused on brake fluid that wouldn't prevent corrosion of the hydraulic control unit.

"Hyundai remains committed to making safety our top priority, and is dedicated to ensuring immediate action in response to potential safety concerns including the prompt reporting of safety defects," David Zuchowski, Hyundai's president and CEO, said in a statement.

Hyundai originally issued a technical service bulletin warning dealers to replace brake fluid. This was expanded to a full recall following NHTSA's involvement.

Scroll down for the official press release from Hyundai.
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FOUNTAIN VALLEY, Calif., Aug. 7, 2014 – Hyundai Motor America today announced that it has resolved an inquiry by the National Highway Traffic Safety Administration (NHTSA) regarding the timeliness of the automaker's 2013 recall of approximately 43,500 model year 2009-12 Hyundai Genesis sedans. As part of the agreement, Hyundai will pay a $17.35 million civil penalty.

"Hyundai remains committed to making safety our top priority, and is dedicated to ensuring immediate action in response to potential safety concerns including the prompt reporting of safety defects," said David Zuchowski, president and CEO of Hyundai Motor America.

To date, the majority of affected Genesis vehicles have been repaired through the recall process. At issue was potential brake system component corrosion from incompatible brake fluid, which could reduce braking performance. Hyundai issued a Technical Service Bulletin to its dealers to replace the brake fluid in affected vehicles, and ultimately conducted a safety recall following NHTSA's opening of an investigation into the matter. Importantly, there have been no fatalities or serious injuries relating to this safety defect.

"In order to mitigate a situation like this in the future, Hyundai is instituting new organizational and process improvements, and enhancing the ability of the U.S. leadership team to readily respond to regulatory reporting requirements," said Zuchowski.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

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    • 1 Second Ago
      • 1 Year Ago

      This is one of the worst companies when it comes to social responsibilities. Even their Chairman was jailed for bribes and tax evasion.

      They also hire American's to senior management positions just to put an American face on the company with little or no responsibility. Chevrolet found out the hard way when their hired a marketing chief from there  Joel Ewanick. He had no clue how to function. 

        Eric Bordelon
        • 1 Year Ago

        As opposed to GM who waited 10 ten years before issuing some recalls...

        • 1 Year Ago

        Without him GM is at a better of today with 30 million some recalls? 

        • 1 Year Ago

        You will never see this GM fanboy mbukanhrishagdnk in the GM recall comment him GM is perfect and all others are junk.

      Joe Carter
      • 1 Year Ago

      At that rate, GM should be paying $10,768,965,517 for a similar late recall issue.

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