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The numbers show dealers are clearing out their invento... The numbers show dealers are clearing out their inventory in the summer (Getty Images).
Throw out everything you thought you knew about car shopping. According to a big new study from TrueCar, August, not late December as is commonly accepted, is the best month to buy a new car.

New car and truck prices during August over the past five years have averaged $29,296, which is $169 lower than any other month of the year. Average prices in December, according to TrueCar numbers, averaged $31,146, making it actually the most expensive month to buy. The second-cheapest month to buy was found to be July.

"This is a great example of the power of data, which shows dealers are clearing out older inventory in August," said TrueCar founder and CEO Scott Painter. "Consumer buying trends have been turned upside down during the past decade due to the emergence of big data."

Conventional wisdom has pointed to December being the best month to buy a car because dealerships are making big pushes to meet year-end sales goals, as well as clearing out old vehicles in order to make room for the next year's models. This, so the thinking goes, causes them to place big incentives on their inventory. This data, however, turns that type of thinking on its head, suggesting that dealers are in fact doing the majority of incentivizing in the summer.

Other findings from the study should help car shoppers even more in finding a discount. TrueCar discovered that the best day of the week to buy a car is Sunday, which sees an average transaction price of $29,300. Friday is the worst day, with an average transaction price of $31,351. It's better to shop earlier in the month, too, as the first couple of days see an average of $390 in savings versus the rest of a given month.



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  • 37 Comments
      • 8 Months Ago
      If you're bent on buying a 2014 model, wait until a December / January snowstorm when the dealer has (120) 2015' models on the lot - snow covered and (19) left-over 2014's THEN you deal on the 2014 ... but remember, you're already down a year on depreciation
      whaaait
      • 8 Months Ago
      HOW STUPID. AVERAGE PRICE JUST MEANS MORE EXPENSIVE CARS ARE SOLD IN DECEMBER. ALL LUXURY CARS RUN THEIR BIG EVENTS IN DECEMBER. BY THE WAY DEALERS DON'T OFFER INCENTIVES, MANUFACTURERS DO. TYPICAL IGNORASNT AOL POSTS!
      • 8 Months Ago
      There isn't a best time to buy a car. Prices increase to sell at regular price and the auto dealers call that a sale. My method, stay away from the salesmen or saleswoman of the month. They're experts at selling and conversion, and can sell a notice what they don't need. Do your homework. Know what you want to pay, and don't fall in love with a car at the dealership!
      autounionbailout
      • 8 Months Ago
      TIME FOR ANOTHER AUTO UNION BAIL OUT
      • 8 Months Ago
      Buying a Used car is like using a used condom. To many of them in my youth!!! New cars every since I made it back from 'Nam and realized how short life really is. Convertible time now, cause I live in FL where the sun always shine, and it never rains.
      • 8 Months Ago
      What station wagon is the best ?
        '57mad
        • 8 Months Ago
        a used one off of ebay that you actually take for a test drive and have checked out by a certified dealership chevy,dodge,ford,( so on and so on )mechanic.actually I would buy a classic and restore it with up to date systems . both spending less while having a classic to cruise around in depending on where you live. buy a classic wagon drop a new engine /transmission set up in it and then have it repainted and a new interior and your would still be way under any new car price while actually owning the wagon you choose.http://www.ebay.com/sch/6000/i.html?_nkw=chevy+wagon&_rdc=2
      RMS
      • 8 Months Ago
      New cars are for people with money to burn. Buy a two or three year old car that still has some it's original warranty in place. Pay it off in no more than three years and you will have a decent car that is paid for with no payments. Each time you buy you will have more money to put towards the purchase. I have been doing this for years and haven't had a car payment since 1990.
      • 8 Months Ago
      Automobiles are the worst purchases you can make. Nothing depreciates faster. If you need one buy one that gets good gas mileage and keep it until it has 100,000 miles+. Otherwise, your just pissing your money away.
      Sparky5229
      • 8 Months Ago
      I just order a car ,then i get what i want and nothing that i don't want
      nowinohim
      • 8 Months Ago
      I spent 10 years working in a then high volume GM Deaalership, well known for there high ethicas and service as the Business Manager. Durning those 10 years there never was any on going month that each year we could count on that our invoice cost would be less. It blows me away that people write things they have no clue about.
        • 8 Months Ago
        @nowinohim
        Thank you nowinohim. Smart answer! I like z5catman answer too lol
        Joe
        • 8 Months Ago
        @nowinohim
        I SPENT 47 YEARS IN THE CAR BIZ, 40 IN SALES, FROM SALESMAN TO OWNER. I AGREE. THERE IS NO MONTH AT ALL THAT IS "BEST". INVOICE OR "TISSUE" NEVER CHANGED. AND THE MANUFACTURER PROGRAMS WERE PUT ON AS NEEDED.
      adika3z
      • 8 Months Ago
      NO NO NO new and old vehicles. dont get it vehicle. not worth it. stop put vehicles on tv commericals, books, magazines, online internets, pager cellularphones, signs, etc etc. not worth and not important. stop now. dont like it. that is so stupid vehicles commericals.
      '57mad
      • 8 Months Ago
      ahahahahahahahahah I have to laugh they say buy -but? what they really mean is a open ended lease charging for every overage they can think of after you turn your old lease in for another lease ................remember when you could actually lease to own with a closed end lease for only 48 months. now your paying for 7 years and never really own the car or truck you drove off their lot. I wont be buying another vehicle ever especially not from any of the big three who are charging as much for a truck as a starter home costs.
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