Let's face it: there are few things less "gangsta" than a minivan (which goes a long way towards explaining why crossovers have been gradually taking their place as the family-hauler of choice across America, but we digress). The point here is not lost on Toyota, which has embraced the uncool image of the minivan with the Swagger Wagon campaign.

We first saw the suburban-goes-urban campaign pop up with the introduction of the new Sienna back in 2010. And now that the Sienna's been updated for 2015, the campaign is back again, featuring none other than Trevor Tahiem Smith, Jr. himself... better known to most as Busta Rhymes. The decidedly white-bread video spot that follows may make you cringe, but you've got to admit that it's well done.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 33 Comments
      mikemaj82
      • 4 Months Ago
      Wow. Busta really let himself go. lol
        JL
        • 4 Months Ago
        @mikemaj82
        He Busta outta his gut... sorry couldn't resist
        Gator
        • 4 Months Ago
        @mikemaj82
        Really really let him self go. Must have gotten married.
        TrippulG3
        • 4 Months Ago
        @mikemaj82
        Time catches up to all of us eventually. I'm guessing you look exactly the same as you did 20 years ago?
          jrmosery86
          • 4 Months Ago
          @TrippulG3
          I would hope not, being that 20 years ago I was 8.
          Card13
          • 4 Months Ago
          @TrippulG3
          Michael D. Mitchell, he's definitely a bit larger, but to imply that he is at the point of having health issues is a bit much. For the record, he's 42
          Michael D. Mitchell
          • 4 Months Ago
          @TrippulG3
          You're right; time does catch up with us all. However, getting old is no excuse for not at least TRYING to stay fit and healthy. I just turned 40 this year and I've already noticed how much harder I have to work to stay fit, but the effort is worth not having a lot of long-term issues later.
        Bernard
        • 4 Months Ago
        @mikemaj82
        Busta looks busted.
      jrmosery86
      • 4 Months Ago
      What the heck happened to Busta?!?!?
      Rochester
      • 4 Months Ago
      It's really cute. However I couldn't watch it for more than 90 seconds without stopping. Cute turned to annoying faster than the video ended.
        dohc73
        • 4 Months Ago
        @Rochester
        The second that little girl opened her mouth for me.
      Andre Neves
      • 4 Months Ago
      I have no interest whatsoever in B. rhymes or anything he's involved in. Anyone who has ever met him in person would agree with me that he is a disrespectful ungrateful pov douchebag. Total ahole.
      NewTexian Brewery
      • 4 Months Ago
      That... was about a minute of my life I'll never get back...
      Bernard
      • 4 Months Ago
      It might be a bit long but it's cool.
      dohc73
      • 4 Months Ago
      There have been tons of swagger wagons roll'n round the NYMetro area for a long time having nothing to do with the influence of this commercial. Usually they're Odyssey's and/or Chryslers, but rarely Sienna's. The Sienna's are favored by the Orthodox/Hasidic community and they're more like buses for them.
      Doug
      • 4 Months Ago
      Please - keep me from laughing myself to death by someone thinking that that thing has swagger.
      budwsr25
      • 4 Months Ago
      The 2010 Swagger ads were alot better.
      sinistro79
      • 4 Months Ago
      The VW MicroBus always had swag but when no company could replicate the cool factor of that automobile, the American public shifted to SUVs to make up for it. Busta Rhymes only makes the Sienna less cool with this commercial...and that's almost impossible to do.
      bK
      • 4 Months Ago
      Damn Busta hasn't aged well.
      Larry
      • 4 Months Ago
      Busta Rhymes? More like, Busta Pants. NA WHAT I'M SAYIN'?!
    • Load More Comments