Monaco F1 GP Auto Racing

Up until his tragic accident that left him in a coma, Michael Schumacher was still one of the highest-paid Formula One drivers in the world... even though he was no longer actively competing. That came down to the numerous lucrative personal sponsorship arrangements that the seven-time world champion retained even after retirement. But while some of his sponsors have been canceling their arrangements with Michael as he fights to recover, Mercedes is reportedly committed to standing by its former driver and brand ambassador.

Speaking with German newspaper Bild am Sonntag, Daimler chairman Dieter Zetsche said "We have given no thoughts to changing something in his contract," wishing the retired F1 driver the best of luck in his recovery.

By way of contrast, bottled water brand Rosbacher reportedly canceled its sponsorship contract with Schumacher in June.

UPDATE: When reached for comment, German investment company Deutsche Vermögensberatung AG, whose logo has long adorned Schumacher's hat, told Autoblog that "At the moment, the health of Michael Schumacher is ranked first.... We back Michael Schumacher and his family and wish them all the imaginable energy they need for the next months."