Up until his tragic accident that left him in a coma, Michael Schumacher was still one of the highest-paid Formula One drivers in the world... even though he was no longer actively competing. That came down to the numerous lucrative personal sponsorship arrangements that the seven-time world champion retained even after retirement. But while some of his sponsors have been canceling their arrangements with Michael as he fights to recover, Mercedes is reportedly committed to standing by its former driver and brand ambassador.

Speaking with German newspaper Bild am Sonntag, Daimler chairman Dieter Zetsche said "We have given no thoughts to changing something in his contract," wishing the retired F1 driver the best of luck in his recovery.

By way of contrast, bottled water brand Rosbacher reportedly canceled its sponsorship contract with Schumacher in June.

UPDATE: When reached for comment, German investment company Deutsche Vermögensberatung AG, whose logo has long adorned Schumacher's hat, told Autoblog that "At the moment, the health of Michael Schumacher is ranked first.... We back Michael Schumacher and his family and wish them all the imaginable energy they need for the next months."

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    • 1 Second Ago
      • 1 Year Ago
      Classy move, Mercedes.
      • 1 Year Ago
      .......always a MS fan, and now certainly a Mercedes fan. I like the message it sends that we do not "drop" or kick people when they are down..
      • 1 Year Ago
      I'm moved by Mercedes decision as I also believe Michael is a true champion.
      • 1 Year Ago
      Having the #keepfightingMichael hashtag on their F1 car is still a benefit to Mercedes from a marketing standpoint. As someone already mentioned, MS doesn't need their sponsorship money. They know Schumacher fans support him immensely and that support by extension benefits Mercedes' brand.
      • 1 Year Ago
      Bravo! Michael Schumacher & Mercedes Benz!
      • 1 Year Ago
      Michael is a legend and always will be. His name will always carry value. Kudos to Mercedes.
      Phlegming Liberal
      • 1 Year Ago
      I'm pretty sure Michael will do just fine even without sponsorship money. God I hope he recovers quickly! Go Schumi!!
      Rick Leslie
      • 1 Year Ago
      As a Daimler stock holder I'd like to know exactly what are we the company owners as shareholders paying for? Not to be crass but no services rendered, no payment offered. Charity is admirable but do it with your own money.
        Darren McLellan
        • 1 Year Ago
        @Rick Leslie
        Me thinks you have many years of benefits from this move that in no way can be measured in simple dollars. If you invested in Daimler without an understanding of long term, you really do not understand what your doing.I will be increasing my holdings.