"We will replace the pads for as long as you own the vehicle," said Elizabeth Weigandt to Autoblog. She did clarify that the Motorcraft pads are generally for models from the '90s or newer. Also, to take advantage of this program, a person must return to the same dealer each time to get the free parts.
Of course, Ford isn't just handing out brake pads to anyone who walks by; there are certain stipulations. First, the components have to be worn down to less than three millimeters to be eligible, and the buyer still has to pay for the labor to install them. If the model is used as a fleet vehicle for commercial purposes like as a taxi or limousine, this offer also doesn't apply; the same thing for racecars. On the plus side, if you recently bought a set of pads from one of the participating locations, you're still in luck. The deal covers parts purchased as of July 1.
"This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," said Frederiek Toney, President of Ford Customer Service, in the company's announcement of the offer. Scroll down to read the all the details.
• New point-of-sale program at Ford and Lincoln dealerships and Quick Lane Tire & Auto Centers provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014; program applies to passenger vehicles and certain commercial vehicles
• Motorcraft brake pads that have worn down to less than three millimeters will be eligible for no-cost replacement; labor and other parts are not included
• The offer applies to Motorcraft brake pads replaced on a Ford, Lincoln or Mercury vehicle
DEARBORN, Mich., August 4, 2014 – Ford Motor Company has launched a new point-of-sale program at Ford and Lincoln dealerships and Quick Lane Tire & Auto Centers that provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014.
Motorcraft brake pads that wear down to less than three millimeters will be eligible for no-cost replacement as long as the customer owns the vehicle. Customers must still pay labor and installation costs for replacing the brakes, as well as the cost of other parts needed to return the brake system to original operating condition. This offer, called "Lifetime Brake Pad Guarantee," applies to Motorcraft brakes replaced on any Ford, Lincoln or Mercury passenger vehicle and certain commercial vehicles.
To qualify for replacement brakes, customers will need to present their service advisor with their repair order or vehicle identification number.
"This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. "Plus, when you purchase Motorcraft parts at a Ford or Lincoln dealer, or a Quick Lane Tire & Auto Center, you know you're getting the right parts installed by the right people. Motorcraft parts are the officially recommended parts for Ford, Lincoln and Mercury vehicles, and these technicians are factory-trained and certified to service our products."
Except for taxi, limousine, postal, police, towing or emergency vehicles, commercial vehicles are also eligible for the program. Racing vehicles are not eligible.
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