These days, when you buy a new car, it's not unreasonable to expect a certain period of free maintenance to come along as well. Sometimes this is through the life of the warranty, in other cases a little less. But Ford Motor Company is going beyond those deals for at least one part of its cars. As of now, if you buy a set of Motorcraft brake pads for a Ford, Lincoln or Mercury model, you get free replacements for as long as you own the vehicle. The offer is good at Ford or Lincoln dealers and Quick Lane Tire & Auto Centers.

"We will replace the pads for as long as you own the vehicle," said Elizabeth Weigandt to Autoblog. She did clarify that the Motorcraft pads are generally for models from the '90s or newer. Also, to take advantage of this program, a person must return to the same dealer each time to get the free parts.

Of course, Ford isn't just handing out brake pads to anyone who walks by; there are certain stipulations. First, the components have to be worn down to less than three millimeters to be eligible, and the buyer still has to pay for the labor to install them. If the model is used as a fleet vehicle for commercial purposes like as a taxi or limousine, this offer also doesn't apply; the same thing for racecars. On the plus side, if you recently bought a set of pads from one of the participating locations, you're still in luck. The deal covers parts purchased as of July 1.

"This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," said Frederiek Toney, President of Ford Customer Service, in the company's announcement of the offer. Scroll down to read the all the details.
Show full PR text
Ford Offers Motorcraft Brake Pad Replacement Guarantee

• New point-of-sale program at Ford and Lincoln dealerships and Quick Lane Tire & Auto Centers provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014; program applies to passenger vehicles and certain commercial vehicles

• Motorcraft brake pads that have worn down to less than three millimeters will be eligible for no-cost replacement; labor and other parts are not included

• The offer applies to Motorcraft brake pads replaced on a Ford, Lincoln or Mercury vehicle



DEARBORN, Mich., August 4, 2014 – Ford Motor Company has launched a new point-of-sale program at Ford and Lincoln dealerships and Quick Lane Tire & Auto Centers that provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014.

Motorcraft brake pads that wear down to less than three millimeters will be eligible for no-cost replacement as long as the customer owns the vehicle. Customers must still pay labor and installation costs for replacing the brakes, as well as the cost of other parts needed to return the brake system to original operating condition. This offer, called "Lifetime Brake Pad Guarantee," applies to Motorcraft brakes replaced on any Ford, Lincoln or Mercury passenger vehicle and certain commercial vehicles.

To qualify for replacement brakes, customers will need to present their service advisor with their repair order or vehicle identification number.

"This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. "Plus, when you purchase Motorcraft parts at a Ford or Lincoln dealer, or a Quick Lane Tire & Auto Center, you know you're getting the right parts installed by the right people. Motorcraft parts are the officially recommended parts for Ford, Lincoln and Mercury vehicles, and these technicians are factory-trained and certified to service our products."

Except for taxi, limousine, postal, police, towing or emergency vehicles, commercial vehicles are also eligible for the program. Racing vehicles are not eligible.

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    • 1 Second Ago
  • 38 Comments
      Rotation
      • 4 Months Ago
      This is news? Ford doing the same thing Midas has done for decades? Brake pads are cheap. The margin on labor easily covers the cost of them.
      run johnny
      • 4 Months Ago
      Wow Ford all I have to do is pay for Labor. Generous!!!! So at 125.00 dollars a labor hour I come out smelling like Roses!! Wow
      Lol
      • 4 Months Ago
      This really isn't a deal... Because you have to pay for labor still...And at any Ford stealership, labor is going to be ridiculously overpriced.
      Brent Schmidt
      • 4 Months Ago
      But why do they put a guarantee on the box?
        81waldron
        • 4 Months Ago
        @Brent Schmidt
        You sir, just won the internet today.
        drewbiewhan
        • 4 Months Ago
        @Brent Schmidt

        I could sh*t in a box and slap a guarantee on it, but it's still just a guaranteed box of sh*t!.

      Hazdaz
      • 4 Months Ago
      Its a $30-40 part at retail prices. This costs Ford less than $20, and ensures happy customers. Plus pads aren't replaced that often, so ever +/-12 months that pads might last, they can then charge a couple of extra bucks for new rotors when the car is at the dealer. For Ford this is a no-brainer of a deal. And actually, many places like Monroe/Jiffy-Lube/etc places already have similar deals. This way, Ford makes sure that the cars go back to the dealers, rather than some mass-market garage.
        Ken Shreve
        • 4 Months Ago
        @Hazdaz
        Sorry, but you are wrong. The average price for brake pads is $66.00. I know, I sell them. We charge $79.00 and hour labor. So, you pay $79 versus $145. I don't think that's a bad deal.
          Nosaj
          • 4 Months Ago
          @Ken Shreve
          Most Motorcraft pads retail in the 40-50 range.
      PatrickH
      • 4 Months Ago
      Nice gesture I suppose, however brake pads are dirt cheap, especially the budget ones that Ford slaps on most of their models.
      Nosaj
      • 4 Months Ago
      Motorcraft pads are generally inexpensive. I just did a complete brake job on my 06 F150. The cost of pads was about $40 a set. Ford is using this offer as a way to get you into the dealer and upsell you.
      baskew9859
      • 4 Months Ago
      Think about this offer. Ford will porbably install inferior pads that will wear out much sooner to keep those labor $$$$$ coming in. What a great Scam! and it's legal!! Glad to see so many recognizing that this offer is for Ford's Benefit not the Customer's
        TrueDat
        • 4 Months Ago
        @baskew9859
        bingo... we went through TWO sets of motor craft pads on my wife's Fusion in 55,000 miles. never seen anything like that. needless to say, her car no longer wears motor craft pads.
      Lol
      • 4 Months Ago
      EBC Redstuff or Hawk HP+ and a little of your own time still will be cheaper than what stealerships will charge
        jz78817
        • 4 Months Ago
        @Lol
        yeah, 'cos the vast majority of car buyers have ever heard of those things.
      Timothy Tibbetts
      • 4 Months Ago
      But if you buy a brand new car and the motor breaks down misfiring half the cylinders then you don't get a loaner and the car is held up for a week by a rude dealership. Then less than a week later the windshield cracks as the car is parked, starting under the plastic trim you deny the repair. New brake pads? Yeah, thanks.
      George Talbot
      • 4 Months Ago
      I BET YA SOME ONE AT FORD STAYED UP ALL NIGHT ON HOW TO SCREW THE BUYER SOME MORE AND HE CAME UP WITH A PRETTY GOOD ONE PADS MAY COST THEM $3-4 AND THEY WILL CHARGE YA $150- 200 TO PUT THEM ON NOW THAT IS A HELL OF A DEAL (SCREW JOB ).
      bullitt2605
      • 4 Months Ago
      I always change the brake pads and rotors myself and never ever turn your rotors, it's one of the biggest scams out there.
        Noah
        • 4 Months Ago
        @bullitt2605
        How exactly is turning rotors a scam when they cause pulsation due to thickness variation and have enough thickness to be turned and still have plenty of life left? Oh yeah, that's not scam. You're just mad for the sake of being mad.
          SloopJohnB
          • 4 Months Ago
          @Noah
          One point is that rotors very very seldom cause pulsation due to thickness variation of the rotors..most of the time it's pad material uneven buildup that a few maximum applications of brake can fix. If the rotor is uneven/thickness variation it's generally a poor aftermarket rotor. As for enough thickness to be turned…wow…most brake rotors today when NEW are so close to the wear limit (often only 1mm per side!) that when the pads go the rotors should be replaced anyway, much less turned.
          bullitt2605
          • 4 Months Ago
          @Noah
          If your rotors warp it's usually because they are to thin to withstand the heat generated. So go ahead and pay to have them turned so they are even thinner.
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