The Buick Regal is based on the Opel/Vauxhall Insignia, a pair of sedans from General Motors' European and British outfits. In fact, over 46,000 Regals from model years 2010 and 2011 were screwed together on the same lines as the Insignia twins, before GM's Oshawa, Ontario factory took over production fully. Considering this closeness, rumors that claim the next-generation Regal – due for 2017 – could move back to Europe aren't terribly surprising. Here's why, according to Automotive News.

Oshawa is home to three other vehicles, aside from the Regal – the Chevrolet Camaro, Impala rental queen and the Cadillac XTS. We already know next-gen Camaro production is headed to Lansing, MI, and that the fleet-only Impala will (finally!) die in 2016. As for the XTS, as AN explains it, sales are so slow that GM will either kill it or just shuffle its production volume elsewhere.

Taken along with the fact that Unifor, the Canadian labor union repping workers at the Oshawa factory, claim GM hasn't made any guarantees about future production at the nearly 60-year-old factory, it seems fairly clear that the Regal's current factory is going to be put out to pasture.

Meanwhile, according to AN, Opel has already dropped a not-so-subtle indicator that Buick production will be returning to the manufacturer's Russelsheim factory, issuing a statement back in March that read: "The Russelsheim plant has been chosen for the assembly of a future model which will be sold in the US under the Buick brand name in the second half of the decade."

Logistically, this all makes a lot of sense. As AN says, Canada is expensive, Russelsheim has room and GM execs have said that the German brand and Buick are pretty good bedfellows. Of course, we'll need to wait and see how this plays out. All things considered, though, the arrival of a German-built Buick seems like a very real possibility.


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  • 60 Comments
      scott3
      • 4 Months Ago
      Why would you build it there? Many reasons. It Could be simple volume. The number of Regal models is modest and they would Build many more Opel's to offset the cost. It could be the fact that the Opel may not share as much as it has with other models here. It could be temporary as the other model it will be share a line with here has to materialize. Note the present car was built in Germany for one year till the line was ready. So before anyone becomes judgmental take the time to consider GM has all the facts you don't. All the information can be very reveling. As for calling it an Opel do we really need the cost and expense of more Marketing in this market to expand a name that few understand or know. It is tough enough changing the perception on a Old name with equity in this country vs. one lesser know or associated with a Rusted Out Isuzu.
      kkakear
      • 4 Months Ago
      Does anyone remember Opel cars were sold by Buick dealers back in the 1970's Ironic.
        normc32
        • 4 Months Ago
        @kkakear
        My 1979 Chevette was an Opel too. Nothing new for a manufacturer to bring in cars from Europe or Australia to sell in the US.
        StevieJacks
        • 4 Months Ago
        @kkakear
        I think you need to look up irony in the dictionary.
        danangme
        • 4 Months Ago
        @kkakear
        I do and I remember Opel's having 12" tires too although most U.S. cars ran on 14" tires back then
          njss
          • 4 Months Ago
          @danangme
          The 1966 Kadett ran on 6.15 x 13 tires. A very unusual size. Most compacts (Corvair, Falcon, Valiant, etc.) ran on 6.50 x 13s . Some imports ran on 6.00 x 13s. My father had to buy Dutch-made Vrendesteins from the J. C. Whitney catalog. They were the only 6.15s available.
      StevieJacks
      • 4 Months Ago
      European and British? Implies Britain isn't in Europe... Hello, we're not stupid, autoblog.
      Irvin
      • 4 Months Ago
      Good thing Buick is coming from Germany, No one buys this any way. I do remember when Opel cars were sold by Buick dealers. Then again GM has propped up Opel for a long time.
      philip_rico
      • 4 Months Ago
      The Regal is not a bad car, but I always lament the loss of Pontiac over Buick because the Chinese have a historical fondness for the Trishield brand, along with most old age pensioners. The Solstice and G8 had lots of potential to rise higher in their segments. Hopefully the historic Buick and Opel on and off partnership over the years will have the Germans instilling some life into these competent although unexceptional vehicles.
      FranknsteinBlack
      • 4 Months Ago
      BRING BACK THE GRAND NATIONAL & GNX! Because it was the last time that Buick and excitement were uttered regularly in the same sentence.
      Gugue
      • 4 Months Ago
      I must confess the Insignia stays better as a Buick than with the Opel front grille. A German car, retouched by GM China to look like an American car, it's quite interesting, anyway the result is very good. It's a shame that Buick is restricted to US and China.
      warren
      • 4 Months Ago
      If GM closes its Oshawa plant, many Canadians will be quite loudly questioning why they were bailed out six years ago.
      Hazdaz
      • 4 Months Ago
      If they are only selling about 20k of these each year, then it does make sense to consolidate production to one facility. The fact that this would be happening means that the chances of the European version (Insignia) and our Buick Regal will probably be even more similar than the current models are. I think it would be very smart for Buick to update its image even further by dropping the waterfall grill and go with the same grill as Opel - essentially turning the two divisions into one.
      tenspeeder
      • 4 Months Ago
      I don't care where they build them and transport them from, as long as we continue to receive vehicles like this to include in our choice for purchasing.
      carguy1701
      • 4 Months Ago
      Huh. Sounds like GM is considering closing Oshawa. Also sounds like the XTS hasn't retained the old folks market like GM had hoped.
      AudiA4
      • 4 Months Ago
      As an aside, I didn't realize sales of the XTS were that bad...not my cup of tea but I would have thought it's the perfect setup for the more traditional cadillac buyer.
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