Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show "star" Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.

The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?













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    • 1 Second Ago
  • 12 Comments
      81waldron
      • 4 Months Ago
      He was terrible then, and he's terrible now.
      Andre Neves
      • 4 Months Ago
      Take that stupid bandana off already!!!
      car-a-holic
      • 4 Months Ago
      That's was forgettable terrible
      Jarda
      • 4 Months Ago
      When did CHer go blonde?
      Chris Praz
      • 4 Months Ago
      Any desire I once had to own a Nissan 240sx has suddenly left me! Thanks for clearing this up nissan
      dinobot666
      • 4 Months Ago
      Why on earth he chooses to wear a wig and a bandanna is beyond me. It's like he's trying to emulate the weird design language of modern Nissans. I just answered my own question.
      Scooter
      • 4 Months Ago
      I'm feeling there's a 90% chance were looking at the what will be very similar to the redesigned Titan's face.
      icemilkcoffee
      • 4 Months Ago
      Just what demographic are they going after? 45 year old beauticians?
      SPcamert
      • 4 Months Ago
      I can see some vague reasoning on this if he uses these in his tour or something.
      dON
      • 4 Months Ago
      "can it be long before Warrant is shilling for Fiat or Ratt for Mazda?" ------------------------ Lead singers are dead or departed the band. Not marketable! Nikki Sixx came back from the dead, so Motley Crue is more marketable.