It can be difficult to see from the US, where the Mitsubishi Outlander Plug-in Hybrid is not yet available, but the all-wheel drive SUV is a big hit in Europe and Japan. In fact, we learned at the Plug In 2014 Conference in San Jose, CA this week that Mitsubishi has sold over 33,000 copies of the PHEV around the world.

The breakdown is that Mitsubishi has delivered 15,000 units in Japan and 18,000 in Europe. Fuminori Kojima, Mitsubishi Motors North America's senior manager of incentives, told AutoblogGreen that the country with the highest sales rate in Europe is Holland, with about 6,000 units sold that thanks in part to generous incentives for plug-in hybrids there. The Euro-spec version on hand in San Jose has three regen levels (the normal D mode, plus B1 and B2). We got to take a spin around the block, but the battery was mostly depleted (it was a popular attraction in the Ride & Drive) and so we were driving on gas.

In the gallery from Plug In 2014, you'll note that the Outlander PHEV requires at least 95 octane (RON) unleaded fuel, which is 91 octane (AKI) premium fuel in the US. We don't know what the US version will need, but we've heard it will be "completely different." The Outlander has a 12-kWh battery and should have an EV range of around 30 miles. Whether or not it will have a CHAdeMO fast-charging port in the US is still undecided, as is the question of whether it will have a 3.3 or 6.6 kW onboard charger.

The timeline Kojima gave for the Outlander's US arrival was October or November of 2015, since the SUV still needs to be tested and homologated for the US, Kojima said, but the real problem is that Mitsubishi can't build enough. "The battery production capacity is limited," he said. "So that's why, [the] first [focus is the] domestic market and Europe showed more demand." As as an example, he mentioned not only the incentives but also said that the charging infrastructure is more built up in Europe. "We'd like to have it [in the US ] as soon as possible, of course," he said.

According to numbers from the European group Transport And Environment (see press release and sales chart below), overall plug-in vehicle sales have been doubling each year since the new breed was introduced in 2010. Last year, almost 50,000 plug-in vehicles were sold in the EU, with the Renault Zoe EV, Outlander PHEV and Volvo V60 Plug-in at the top of the pack.

eu ev sales chart 2012 and 2013
Show full PR text
Cars and CO2 law spurs automotive innovation as electric vehicle sales double in 2013
Brussels - for immediate release

Sales of electric vehicles (EVs) have doubled annually in Europe since they were first marketed in 2010, the electrification section of T&E's cars and CO2 report reveals. In 2013, provisional sales data from the European Environment Agency show that nearly 50,000 plug-in vehicles were sold, representing around 0.4% of all car sales in the EU.

The top three selling EV models in 2013 were all new entrants to the market (Renault Zoe, Mitsubishi Outlander and Volvo V60 Plug-in). In contrast, sales of the best-selling models in 2012 (Opel Ampera and Peugeot Citroen iOn / C-zero ) both fell significantly.

"Electric vehicles can play an important role in the shift to more sustainable mobility, and their increasing sales are being driven by carmakers' need to innovate to meet EU CO2 regulations," said Greg Archer of Transport & Environment.
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The report highlights the importance of establishing new car emissions standards for 2025 and 2030 to ensure investment in low-carbon vehicles technologies is maintained. It warns that proposals by German carmakers to include transport in the Emissions Trading Scheme (ETS) would lead to higher transport emissions, more oil imports and less innovation in low carbon vehicle technologies because the ETS wouldn't require emissions reductions in the transport sector.

"Including transport in the Emissions Trading Scheme would put a brake on low carbon vehicle innovation. Emissions standards complemented by targets for ultralow carbon efficient cars will ensure the current rapid pace of innovation is maintained," Archer concluded.

The report shows sales of electric cars in Europe represent around a quarter of global sales. Sales in California are the highest in the world driven by a mandatory but tradeable requirement on carmakers to supply small numbers of these vehicles. T&E advocate a similar policy for the EU rather than encouraging EV sales through the flawed system of 'supercredits' that simply reduce the need for carmakers to improve the efficiency of conventional vehicles.

Cars are responsible for 15% of Europe's total CO2 emissions and are the single largest source of emissions in the transport sector. The EU's first obligatory rules on carbon emissions require car manufacturers to limit their average car to a maximum of 130 grams of CO2 per km by 2015, and 95g by 2021.


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  • 22 Comments
      Andre Laplante
      • 4 Months Ago
      why did Mitsubishi steal the 2008 North American Ford Focus front end? LOL
      Nick Allain
      • 4 Months Ago
      That's more than Leaf sales? Pretty impressive.
        ihatedavebushell
        • 4 Months Ago
        @Nick Allain
        The leaf as of the start of 2014 had sold 100,000 worldwide or 3x this - 33k units is where manufacturers start to kill models!
          Nick Allain
          • 4 Months Ago
          @ihatedavebushell
          Duh, I was referring to current monthly sales and sales this year. The leaf has been out longer so that wouldn't be a valid comparison.
      NY EVO X MR GUY
      • 4 Months Ago
      Wow....that's more than rolls Royce.
      ihatedavebushell
      • 4 Months Ago
      Wow - mitsubishi is redefining bland - look out Toyota someone else wants a piece of the bland pie!
      Spec
      • 4 Months Ago
      I called it years ago. I said that someone needs to make a good SUV PHEV and it will sell big. And even lowly Mitsubishi was able to do it with a bit of an ugly SUV. And my correlated conspiracy theory is that no one did it because no one wanted to give up their lucrative thick profits on conventional SUVs. But that is the nice thing about competition . . . eventually, someone will break ranks and do it. Even in low competition oligarchies like auto manufacturing.
        Autoblogist
        • 4 Months Ago
        @Spec
        "I called it years " Show us proof.
          dacelbot
          • 4 Months Ago
          @Autoblogist
          I did as well. Probably many people did.
          GoodCheer
          • 4 Months Ago
          @Autoblogist
          I remember him doing so. Finding the post would likely be a huge PITA and take lots of time, and deliver what value exactly?
          raktmn
          • 4 Months Ago
          @Autoblogist
          He did. I agreed. So did lots of folks. It's not like it is a big secret.
          AcidTonic
          • 4 Months Ago
          @Autoblogist
          He shouldn't have to. I bet I don't need to show any proof around here if I ever claim to have "called it" when I say I believe a certain car is well ahead of its time.
      mikeybyte1
      • 4 Months Ago
      Mitsubishi basically owns the market for a PHEV SUV. I think GM seriously dropped the ball with the Voltec power train design and making Act 2 be the Caddy ELR. Maybe the T shaped battery pack prevented them from doing anything else. But this type of vehicle makes perfect sense. You can do the bulk of your local commuting gas free. You have the gas engine for longer trips. And more importantly, you have a ton of usable space inside for when you have to carry stuff. Now if Mitsu could just make it attractive.
        Actionable Mango
        • 4 Months Ago
        @mikeybyte1
        I suspect the largest market for PHEV SUVs will be North America, and they aren't selling them here. Every year there is a delay of just one more year. By the time they actually get here, there could be Audi PHEV SUVs, VW Crossblue, and maybe even a GM. If Mitsubishi really wants to own the PHEV SUV market, and get Americans walking into their dealerships once again, they need to get their act together, make more batteries, and sell this vehicle in NA.
      DaveMart
      • 4 Months Ago
      Real world EV mileage is around 22 miles, not the 30 miles which is on the lenient NEDC cycle, as Mitsubishi themselves are keen to make clear. They are pricing it a bit less than the Volt in all markets so far, so for the accomodation it offers it is a steal.
      Teleny411
      • 4 Months Ago
      Such an ugly duckling.
      Smoking_dude
      • 4 Months Ago
      In real life it looks quite nice. and yes it is extremely popular in the netherlands. saw lots of them. Just read the sentence again "the real problem is that Mitsubishi can't build enough. "The battery production capacity is limited" So the demand outpaces the production capabilities. - who thought of that. Imagine when the gigafactory churns out the cells. things are really getting interesting. and I whish mitsubishi luck and hope that they can source more cells. there is even a rally version of the phev for the cross asia offorad ralley.
        Actionable Mango
        • 4 Months Ago
        @Smoking_dude
        Mitsubishi co-owns their own battery factory with GS Yuasa and together they build the specific batteries used by Mitsubishi. I don't see how the gigafactory will help that at all, being years away and probably not making compatible batteries. What Mitsubishi needs to do is increase their own capacity, and fast.
      • 1 Month Ago
      But Toyota might bring a PHEV minivan to the US http://www.drivingthenation.com/lou-ann-hammond/toyota-alphard-hybrid-at-the-2013-toyota-hybrid-world-tour/
      TopGun
      • 4 Months Ago
      More evidence Volt CUV would be great.
      dacelbot
      • 4 Months Ago
      Well duh, it's the only PHEV from a non-luxury brand in the segment that needs fuel economy improvements the most after pickups.
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