For the past decade, Cadillac has been searching for ways to breathe life into its lineup of luxury sedans and SUVs. While it has enjoyed recent success with the CTS and Escalade, brand perception still skews older and stuffier than Caddy's German and Japanese counterparts.

Can the electrified Cadillac ELR shock the system and return a pulse to this storied American brand, or will the Chevy Volt-based plug-in price itself out of the market?

Host Jonathon Buckley heads to Los Angeles to test the 2014 Cadillac ELR.

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  • 27 Comments
      PeterScott
      • 4 Months Ago
      Obvious that they shot themselves in the foot on pricing, and it will be almost impossible to undo the damage (lost launch momentum).
        tbird57w
        • 4 Months Ago
        @PeterScott
        i agree. gm often seems a day late and a dollar short in their planning and execution. i REALLY do like the elegant look.
      SethG
      • 4 Months Ago
      Interesting to hear the review refer to the ELR as a "plug-in hybrid." I believe that Chevy deliberately chose not to refer to the Volt this way, preferring to market as an electric car with a gasoline range extender. I believer the Volt would have sold better initially if it had been marketed as a "hybrid" because that's something people understood.
      tenspeeder
      • 4 Months Ago
      Executives within Cadillac seem to be drinking too much of the corporate Koolaid lately, thinking their products can demand such high prices. Not yet boys. Time to price them realistically.
      MarkM
      • 4 Months Ago
      @GM - Number one complaint! "Overpriced" - Seriously guys, who signed off on the market pricing? You lost your launch momentum and you can't recover from that. Take a lesson from drug dealers, offer lower pricing on initial, then raise the price when they're hooked... For that price, I could get a really nice Mercedes/BMW... @Jonathon Buckley - What's up with those nut-hugging, peg leg pants ??? Lol... I kid... (my sister would fight you for them)(in the 80's)...
      KeiCarLvr
      • 4 Months Ago
      It's really too bad; GM really dropped the ball when they priced this. Hopefully some of this coupe styling will go towards something that competes with the other gas powered lux coupes.
        SethG
        • 4 Months Ago
        @KeiCarLvr
        Agreed. The pricing is completely off the mark. When other automakers (and granted there aren't many of them) make a similar effort, they realize that a premium is in order and often price their cars a bit higher. A Volt costs more than a Cruze. An i3 costs more than a 1 series. A Prius costs more than a Corolla. Are these cars all perfectly priced? Maybe not. But there's a logic to it. Apply that logic to the ELR and you figure it should cost more than an ATS. Not more than a CTS. Not more than an XTS. Not more than an Escalade. It's just not that special of a car. Cadillac is selling a lot of good cars right now but the ELR isn't the best car in their lineup. It shouldn't be priced like it is.
        Koenigsegg
        • 4 Months Ago
        @KeiCarLvr
        It's too angular to be called good looking.
      LilCe003
      • 4 Months Ago
      Same problem as the Regal GS. Great car just completely over priced.
      SloopJohnB
      • 4 Months Ago
      Unsane price point.
        Alfonso T. Alvarez
        • 4 Months Ago
        @SloopJohnB
        Unsane? What does that mean? Is it related to unknown, unable, uncomprehensible? Yep, that's it - your comment is uncomprehensible!!
      vegasstyleguy
      • 4 Months Ago
      I hope they can fix the screw up on this car, its gorgeous. I would fire whoever signed off on the pricing.
      vegasstyleguy
      • 4 Months Ago
      I know this is petty and I hate to bring it up. BUT, no Americans were available for this job? I wouldn't care but getting entertainment work visas in other countries is near impossible and there are plenty of car nuts/tv presenters in the USA who could do this as well. Maybe a woman or person of color?
      SKINNYwithNOfood
      • 4 Months Ago
      Looks like a portable hand held Vacuum cleaner.
      Timothy Tibbetts
      • 4 Months Ago
      This or Tesla? No brainer there.
      Avinash Machado
      • 4 Months Ago
      A gorgeous car that is overpriced.
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