Ask anyone who's anyone about Aston Martin and they'll tell you about exclusive and highly desirable two-door luxury GTs – the kind James Bond would drive – but it would be all too easy to forget about the other side of the equation. The company's full name is, after all, Aston Martin Lagonda Ltd., but while the latter name is seldom used, it's about to make a rare comeback.

The British automaker has just confirmed "strictly limited series production" of a new Lagonda saloon, previewed by the two teaser images you see here. The super sedan will be built in the same facility that previously produced the One-77 supercar at the Aston Martin factory in Gaydon and will be available in strictly limited quantities by invitation to select customers exclusively in the Middle East.

Lagona sedanAston Martin has revealed precious few technical details of the new project, but the design clearly pays tribute to the iconically wedge-shaped 1976 Aston Martin Lagonda sedan designed by William Towns, with elements from the recent Zagato-designed Centennial editions evident as well. It will be based on Aston's ubiquitous VH platform that underpins just about everything it currently makes, and given the proliferation of the company's long-serving 6.0-liter V12 engine, we figure it's safe to say that'll provide the motivation as well, with at least the same 565-horsepower output as the Vanquish and the new V12 Vantage S Roadster, if not more.

The announcement, of course, hardly comes as a surprise. Just a few months ago we spotted a disguised prototype for this very vehicle undergoing testing, and Aston has been toying with the idea of a Lagonda revival since the debut of the rather controversial Lagonda crossover concept at the 2009 Geneva Motor Show to mixed reviews. There was since talk of partnering with Mercedes-Benz to revive the Lagonda line along with Maybach, but that ultimately fell through – although the two are still collaborating in other areas, including the provision of a new line of engines and other technologies.

Lagonda was originally founded independently in 1906, was acquired by legendary Aston chief David Brown in 1947 and has popped on and off the radar screen ever since. It remains unclear whether the new sedan will revive the Lagonda handle as a nameplate or as a separate brand, but you can delve into the press release below to read what Aston has confirmed thus far.
Show full PR text
Aston Martin confirms bespoke super saloon: the finest of fast cars

- Exclusive super saloon sees return of evocative Lagonda nameplate
- Innovative special project champions exclusivity
- Strictly limited series production from early 2015

25 July 2014, Gaydon: Aston Martin is today confirming a bespoke product programme for a new super saloon that will see the revival of the historic Lagonda nameplate in a strictly limited series.
As has traditionally been the case, the Lagonda badge will once again sit proudly on a luxurious and exclusive super saloon.

The stunning luxury super saloon revives the Lagonda ethos of 'the finest of fast cars' and will be offered exclusively in the Middle East, as a result of specific market demand.

The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and last year's CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.

Based on the brand's existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.

It will be hand-built by the finest craftsmen and women at Aston Martin's modern manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.

The new super saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price will be commensurate with the car's exclusivity, quality and luxurious nature.

Aston Martin Design Director Marek Reichman said: "The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.

"The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate."


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  • 42 Comments
      Rod
      • 4 Months Ago
      It's on the web in detail - http://wild-speed.com/home/showroom/aston-martin-lagonda/
      Hek!
      • 4 Months Ago
      "...exclusively in the Middle East." Seriously? Why would they even do that? "Hey, let's design and build a car in Britain but sell it only to the Arabic master race." If you're gonna build an ultra-expensive car why not just sell it to anyone that can afford it? Why the random geographicism. [I think made that up, but basically discrimination based on where people live. Consider my complete disinterest attracted. *file 13*
        UnderdogSupporter
        • 4 Months Ago
        @Hek!
        I believe that if they tried to sell it in Europe or the US it would have to pass emissions and crash testing which costs a lot of money to do. It may not be worth it to spend that much money to certify such a small volume car to be road legal.
          audisp0rta4
          • 4 Months Ago
          @UnderdogSupporter
          I too, was mad at first (as if I could buy one), but then came to the same conclusion that you did. Besides...by being exclusive to the Middle East, AML can pretty much charge as much as they want and those suckas will pony up to be one of the exclusive few.
        aatbloke1967
        • 4 Months Ago
        @Hek!
        Why would they seal it exclusively in the Middle East? Because that's where the money is. If you're familiar with the Ramadan Rush, you'll understand why.
      SquareFour
      • 4 Months Ago
      Very svelte. Makes every Rolls, Bentley, Maserati, Benz and whatever look decidedly pedestrian.
        Dump
        • 4 Months Ago
        @SquareFour
        Svelte, yes. But the Lagonda seems to have its own type of uber-luxury style separate from any Bentley or Rolls-Royce definitely. From the side view pic, the AM Lagonda doesn't seem to have much character that could set it ahead of comparable luxury sedans. M-B has raised the bar with the newest S-classe. AM has a lot of work to do.
        proper car driver
        • 4 Months Ago
        @SquareFour
        Well, I wouldn't be this sure. Of course judging design by one single computer generated image might be ...well we can tell some things. Corner to corner design themes are out (Audi might figure that one day). Supercontrolled linear reflections look very 80s. Rear part looks extremely boxy, judging by the surface of the rear lights plastered to the rear without any wrapping wround. Front part seems to suffer unbalanced grill to face ratio as audi, however pretty upright (considered modern this decade). Front axle...all good, rear one could fit bit closer to the front. DLO has too much schaufenster effect. Crucial part is probably still just being engineered...the interior. Thats where you tell luxury from the rest. We'll see. I pretty curious as anyone I guess.
      NY EVO X MR GUY
      • 4 Months Ago
      Wow. Shockingly intriguing
      Jmaister
      • 4 Months Ago
      i think you can call this design, majestic, has that feel to it.
      Mike McDonald
      • 4 Months Ago
      I hope and pray that it has a one-77 engine.
      ابوذر ڀرڳڙي
      • 4 Months Ago
      Yes please
      L1011
      • 4 Months Ago
      Wow! I like it. The only thing I don't care for is the weird black center of the wheels. This car makes other sedans look plebian.
      ferps
      • 4 Months Ago
      Just how limited is the production run that they are only selling it in the Middle East? It seems like there would be a larger market for this car than for the Rapide, which had a cramped, strange interior. I wonder if Aston is so cash poor that they can't afford to develop a car that meets emissions and crash criteria. If that's the case, it's a shame, because this thing could revive the brand on looks alone.
      Avinash Machado
      • 4 Months Ago
      Gorgeous.
      Pheonix Fury
      • 4 Months Ago
      Good to hear its coming finally...but in limited number that's not good...Very good Car Website
      Master Austin
      • 4 Months Ago
      That poor V12 engine is a mid 90's circa 3.0L Ford Duratec V6 siamesed into 2. Good engine, but lets move forward already...
        SquareFour
        • 4 Months Ago
        @Master Austin
        Why? If it's still performing, not to mention sounding, as magnificent as it does, why be so quick to unass it. I don't get this rush to replace things that work simply because they're older. Aston has bigger issues than that sublime engine. For instance, a new auto transmission ought to be their priority. That V12 is the last, and I do mean very last, thing Aston needs to change.
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