With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.

That's because, according to our compatriots over at Edmunds, Dodge may limit production – in the first year, at least – to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.

Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...


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  • 54 Comments
      MechE
      • 5 Months Ago
      My guess is dealers will try and charge $30k over invoice.
      Larry Litmanen
      • 5 Months Ago
      Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units? Will Dodge file for another bankruptcy? Find out on the next episode of Dragonball Z.
        Ted
        • 5 Months Ago
        @Larry Litmanen
        Will Larry make it past the 5th Grade ? Doubtful ....
          Bill Burke
          • 5 Months Ago
          @Ted
          Larry, Chrysler Group sales are setting records every month and with lots of new product in the pipeline, economic viability of Dodge is insured for decades. Dodge is really hitting a healthy stride with their vehicles and demand is strong.
      W. Gregory
      • 5 Months Ago
      Honestly, I think they'd be stupid to limit production on it. How much did they spend developing the car? The Engine is unique to this single vehicle. The front fascia and hood are unique. All of that development costs a lot of money...best way to recoup those costs is to sell the cars. By pricing at $59K to start instead of the expected $70K, that tells me Dodge is pricing these cars to sell...and not to just act as expensive paperweights for Badge Polishers.
      Brian
      • 5 Months Ago
      "Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate" So.. in other words, there is no news. Great. Thanks!
      John
      • 5 Months Ago
      Love it or hate it, this is destined to be a classic. If I had the means i'd buy one and squirrel it away to auction off when I retire.
        j.ziraldo
        • 5 Months Ago
        @John
        Why would it be an instant classic? The GT500 held the same title of highest HP for a few years. Did you call it a classic? Why would a high HP Dodge be a classic, but not a Ford? Changing the supercharger on the GT500 could get it over the Hellcat in HP. What if the Hellcat was #2 in HP in less than a year? Would it still be a classic? Is the name classic? Are the different tail lights classic? I don't get it? I can see "collectable", but not "classic".
          Hunter White
          • 5 Months Ago
          @j.ziraldo
          You don't need to change the supercharger on the GT 500. Probably just a tune and maybe a pulley. Either way, aftermarket support will be much stronger for the mustang and it will likely have more hp potential per dollar. From what I understand the mopars are really hard to tune.
      Spartanator
      • 5 Months Ago
      They should limit the production to 707.
      Jaybird248
      • 5 Months Ago
      You have to admire how Dodge stole the thunder from the Z/28 and the all-new Mustang by just hitting that Magic 7 HP number. They did it without spending nary a dime on new bodywork too, though that 200 MPH speedometer sure fit the image. If production is that limited, expect to near or even surpass a six-figure dealer price. "You say rustproofing isn't worth $40K extra?" "But it's really good rustproofing! And it comes with ADM too!"
      Avinash Machado
      • 5 Months Ago
      Instant classic.
      jphyundai
      • 5 Months Ago
      One of the reasons might be CAFE standards. Selling too many would drag down the corporate average. Such is life in the USA today. Buy one now, and it will be worth several times its current value down the road. Buy it, drive it, receive a return on your investment that will not only cover the gas but repairs as well. Then realize a profit too. This beats driving a 40 mpg box.
      carguy1701
      • 5 Months Ago
      Makes sense.
      Riley C.
      • 5 Months Ago
      I'm sure more than 1,200 people want this car. They can make some money if they don't put a limit on it.
      sunil agarwal
      • 5 Months Ago
      owe some Dodge 2015 ..... very well design and attractive colors combination ... from http://www.woodpeckerdelhi.com
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