Aston Martin Lagonda SedanAston Martin may possibly (hopefully?) axe plans for a Lagonda-badged SUV, according to a new report from the blokes at Piston Heads. If this is true, it'd serve as proof that the auto gods are good, and want us to be happy.

The report is based on statements made by Director of Design Marek Reichman.

"We still have plans for the brand. There might be some surprises in the marque's re-establishment into the market place, but as a very unique coachbuilt experience. And that's probably what's most befitting of the brand," Reichman told PH when asked about the Lagonda SUV, which debuted way back in 2009.

"That was a different time [when the Lagonda debuted]," Reichman continued. "It was [Dr. Ulrich Bez's] time. And now we're in a very, very different time, with a different plan and with a different projection of what that brand should become."

Considering the spy shots we've already seen (inset), PH's conclusion that the Lagonda brand would be reborn as an ultra-exclusive sedan doesn't seem far off. As for the rumors that AM would look to Mercedes-Benz for its SUV architecture, well, it's not looking so good any more.

What do you think? Should Aston Martin launch a sedan above the Rapide? What would you expect in terms of price and performance? Let us know in Comments.


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  • 21 Comments
      • 5 Months Ago
      Totally boring design. If Aston Martin can't design something truly unique, they'd be better of sticking with what they have in the existing line up
      rmt_1
      • 5 Months Ago
      Aston Martin should delay any plans for a SUV, until they have a concept that generates universal acclaim and not questions about their sanity or eyesight. Aston Martin needs to stay focused on using their limited time and money on their core business of sports cars and G.T. cars. Since they want to expand to their model line, the spy photos seem to show that Aston Martin is using its resources well on making a premium formal sedan to compete with Rolls-Royce and Bentley. Hopefully, this sedan concept will also share its platform with a Gen 2 Rapide and that will mean a less compromised design with more rear seat room, a major negative issue for the Chinese market with the current Rapide. While it's known Aston Martin has been developing a new platform to replace the platform that's being used for all of its current models, just how flexible this new platform will be isn't known or if the sedan concept is using the new platform or will be the last to use the old one. If the new platform allows AWD to be fitted, then that could explain why Aston Martin has stopped talking to Mercedes about using their SUV platforms and instead plan to use their own platform to create a SUV/CUV. Eventually, Aston Martin will have to build a SUV/CUV model, but I hope they can figure out a way to make it beautiful.
      ken
      • 5 Months Ago
      Aston Martin is riding on an old platform and it simply doesn't have enough cash nor capacity to invent new wheels. This is just like how Lamborghini was lingering on until VW bought the brand. It is just a matter of time until Mercedes-Benz or Toyota buy it out of the bargain bin.
      Koenigsegg
      • 5 Months Ago
      One ugly hunk of metal
      Jim R
      • 5 Months Ago
      I hope they scrapped it. That thing is hideous.
      sundell131313
      • 5 Months Ago
      bro-tip aston; since you cant design a car to save your life, henrik fisker...you know, the guy that designed the cars youre STILL using 10+ years later...isnt working now, maybe you should consider hiring him????
      yo
      • 5 Months Ago
      looks better than any lincoln
        Teleny411
        • 5 Months Ago
        @yo
        Well that's not hard to do. An 86 Yugo is better looking than most Lincolns (MKZ).
      Technoir
      • 5 Months Ago
      This this in a disgrace. Whoever designed it, and approved it, should be fired.
      Walt
      • 5 Months Ago
      Now if only Bentley would ax their butt ugly SUV the world would be a much better looking place to be.
      Al Terego
      • 5 Months Ago
      AM should make a shooting brake version out of the Lagonda sedan.
      Semislicks
      • 5 Months Ago
      aston martin is dying yet again. their sales are plumiting and architecture is getting older and older. only thing is design which won´t last forever. its like 70s and 90s all over again. but this time hopefully a german brand will buy it from uninspired british hands.
      J
      • 5 Months Ago
      I don't think 007 is ready to settle down yet.
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