Last year two of the biggest names in Italian style – one from the automotive industry and one from fashion – announced a partnership. Together Maserati and Ermenegildo Zegna revealed a "concept" version of the Quattroporte at the Frankfurt Motor Show, only given how production-ready the show car already looked, nobody really believed it would remain just a concept. And now, having revealed the final version in Geneva, Maserati has confirmed it for production.

Limited production, that is, because Maserati will only build 100 examples of the Quattroporte Zegna edition for consumption around the world. That's about one-thirtieth of the number of cars Maserati produces each month at this point, and while the Modenese automaker doesn't break down its sales figures by model, the QP accounts for a large proportion of those numbers. Maserati also hasn't said just how much it will charge for the Zegna edition, but you can bet it'll be a handsome premium – more than some of those designer-edition hatchbacks get at any rate – yet it'll undoubtedly offload the entire run in short order.
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"ONE OF 100" THE MASERATI QUATTROPORTE ZEGNA LIMITED EDITION

Wednesday, July 16, 2014 – After making its world debut at the 2013 Geneva Motor Show, Maserati has revealed an exclusive limited edition Maserati Quattroporte in collaboration with luxury Italian fashion house, Ermenegildo Zegna. Just 100 examples of the limited series will be built which feature colour schemes, materials and exclusive trims which link the histories of the two brands.

To celebrate the launch of the Quattroporte Zegna Limited Edition, Maserati and Zegna are embarking on a tour of four international events starting in Shanghai in July 2014 before stopping in New York (Sept 2014), Dubai (Feb 2015) and Milan (Spring 2015).

The events are designed to present the Quattroporte Zegna Limited Edition to an exclusive audience and to celebrate the partnership between the two Italian brands; both of whom are masters in Italian excellence. The exclusive event locations have been carefully selected to enhance the uniqueness of the alliance and represent the pinnacle of Italian elegance. Guests will be able to discover the car's premium finishes in detail and see the extraordinary result of the partnership.

World famous Italian photographer, Fabrizio Ferri, will be in attendance at each of the four events capturing 100 unique images – 25 from each occasion. Among the guests will be musicians, chefs, athletes and artists, who will have their hands photographed representing the 'handmade' notion of the limited edition.

The collection of pictures will be put together to create a book; "One of 100" which will be presented in Milan in Spring 2015. As well as the hand photographs, the book will also contain stylish interior and exterior photography of the Quattroporte Ermenegildo Zegna Limited Edition. The book will emphasize the uniqueness, exclusivity and excellence DNA of the two brands.

To mark the importance of heritage and handmade work for the two brands, Maserati and Zegna will be the first companies to support the restoration of the Fountain of Neptune; a monumental fountain located in Piazza Nettuno, in Bologna, where the Trident badge was first inspired.


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    • 1 Second Ago
  • 5 Comments
      n.bob2
      • 5 Months Ago
      Nice looking bonneville
      pickles
      • 5 Months Ago
      Maserati needs a new design director. This thing looks cheap. From every angle, it's either got Infiniti, Buick or Hyundai lines and none of them original. Add some snazzy dress-up clothes co-branding and it still looks like a $45,000 car.
      Hernan
      • 5 Months Ago
      Very nice - probably not really worth the premium, but looks like a nice place to sit :)
      evilleo22
      • 5 Months Ago
      Gee another car that looks just like all the others in its line up, yawn
      Terry Parker
      • 5 Months Ago
      Looks like a suckerfish