Well, that didn't go as planned. General Motors had marketed the Cadillac ELR extended-range plug-in as a premium version of the Chevrolet Volt with some Caddy refinements. Now, it looks like that premium, at least from a price standpoint, is shrinking.

Shoppers in a number of states are reporting that GM and its dealers are discounting the ELR in order to move more off dealer lots. The issue is that few people are biting at the official price tag of about $76,000, so GM has started offering as much as $8,000 worth of dealer and customer incentives, Transport Evolved reports. More recently, dealers in states such as Florida, Texas and Maryland are offering discounts in the $12,000-to-$14,000 range, and that's before any federal and state plug-in incentives kick in.

It's not difficult to guess why. Through the first half of the year, GM sold fewer than 400 ELRs. Last month, Caddy moved just 97 units, or about as many as Tesla sells of its Model S in a day. Perpahs recent spy shots that reveal a test ELR that appears to up the sportiness quotient, with touches such as larger wheels and brakes, will also help sales. Check out Autoblog's "First Drive" impressions of the ELR here.


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  • 43 Comments
      charlie brown
      • 5 Months Ago
      Put the twin turbo V6 or a small 8 in the car and its a winner. Man did they blow it.
      Grendal
      • 5 Months Ago
      I hope the next gen Volt gets a few design cues from how good looking this car is. GM really needs to get their act together and start making some really smart decisions soon or they'll be back in bankruptcy in the next decade.
        Koenigsegg
        • 5 Months Ago
        @Grendal
        ELR looks decent, nowhere near as good looking as the Tesla. Volt is good looking except the in the rear. What they need to simply do is add about a foot and a half to the rear of the volt, increasing leg space in the cramped rear seats and making it a little longer. The rear end is too high and short. Make it go down a little more, fix the window trim and flip the tail lights and move them lower but in alignment with the headlights and bam, A really good looking car. And add a 5th seat and change the t-shape battery.
      Vinnie
      • 5 Months Ago
      This ELR should not have a starting price of $75,000. It should have been somewhere around $45,000. Second, they should of made this car as a normal mode V6 GT. If they made this as a GT with the turbo 6, it would have increased sales.
      • 5 Months Ago
      I own a Chevy Volt and not excited about the depreciation of this vehicle in a years time. I would definitely stay away from an ELR,
        Juventas
        • 5 Months Ago
        Im pretty excited about depreciation when time comes to buy a used one for cheap in a few years. It is so much better than the Volt and i own one as well.
      BipDBo
      • 5 Months Ago
      The Volt should have been a Caddy in the first place, introducing electric power into the higher priced sport luxury market, as Tesla did. In such case, they should have made this more of an upscale car; AWD or RWD, more power, more space. They did everything backwards. They built an economy commuter in the Volt, a nice one, but still an economy commuter. Due to the cost of the new technology, they offered it at a much higher price than most people were willing to fork out for a commuter, but still less than they could make a profit with. Now that production costs are down a bit, they're rebadging this FWD, low power commuter at twice the price. GM can make good products. It just seems that they can't make good business decisions.
        Joey McClary
        • 5 Months Ago
        @BipDBo
        Many people (not me) hate the trickle down plan Reagon introduced. But time and time again businesses get hosed if they don't go that route. Let's see how many down votes I get for speaking the truth.
          BipDBo
          • 5 Months Ago
          @Joey McClary
          Try to use the original phrase "supply-side economics". "Trickle down theory" is a term popularized by opponents to make it sound like an untested thought (theory) and makes it sound like you are being peed on.
      Spec
      • 5 Months Ago
      I still can't believe how badly they botched this. They set the price way too high and now because of having to give such a steep discount, they are making the car look like a bomb. Dumb, dumb, dumb.
      Ziv
      • 5 Months Ago
      The ELR is a beauty, but even at $60,000 it is a bit steep. That car just grabs your eyes when it drives by. I have wanted a CTS-V for years, and this car makes the newer CTS's look like chump change.
      • 5 Months Ago
      they should have electrified the vette and not a cadi. vette vs tesla would have been a much better competition.
        Koenigsegg
        • 5 Months Ago
        Still would be no competition. I can't see anyone making a better car than the Model S except Tesla themselves.
      GreenDriver
      • 5 Months Ago
      Maybe they should consider a special trade-up program for Volt owners. Rewarding the early Volt adopters with a deeply discounted ELR would be good PR and could help jump start sales.
      2 wheeled menace
      • 5 Months Ago
      $62,000 is closer to what it should cost, but honestly it should be around $50k if they actually want to sell the car. The CTS is an equivalent car and starts at about $40k after all.
      Levine Levine
      • 5 Months Ago
      As the ELR has proved Cadillac is a damaged brand that can no longer command a price premium. Once considered as an American icon of luxury brands, today's Cadillac is struggling to hold on to market share and recognition even in the mid-range market. When Americans think about luxury cars, today, the brands Mercedes, BMW, Lexus and even Infiniti easily roll off their tongue. Remembering Cadillac is an after-thought. Evoking Lincoln-Continental or Chrysler Imperial requires hypnosis or water boarding torture. For decades the inept Cadillac management as well as those in the GM penthouse were 'Bean Counters" incapable of engineering, developing, and enhancing the Cadillac brand. Too many were clueless as to what was really buttering their bread. For nearly 70 years GM's CEO created a finance company that happens to make automobiles that have been designed with built-in obsolescence. Cadillac was not immune. GM's business model was quite simple: The 'churn' of GM vehicles once every 4 to 5 years created the financial machinery that generated billions in profit. Then came the Japanese auto makers whose repeated 'Banzai' charge into Detroit left the Big Three quivering in their boots and every GM division reeling in retreat and fighting a desperate rear guard action. In a merciful way the end finally arrived in 2008: Chrysler and GM had surrendered. Subsequently, the three American luxury brands, Chrysler's Imperial, Ford's Lincoln Continental, and GM's Cadillac, hoisted the white flag.
        Tom
        • 5 Months Ago
        @Levine Levine
        You pretty much hit the nail on the head, so sad neverless.
      gslippy
      • 5 Months Ago
      The ELR wouldn't sell even if it was priced the same as a Volt. Here's why: It tarnishes the Cadillac image; Cadillac buyers don't want to plug in their cars AND still have to buy gas. Not only that, a Cadillac these days is supposed to have a little performance; the ELR is a dog.
        2 wheeled menace
        • 5 Months Ago
        @gslippy
        Oh, it's easier to drive to a gas station than plug your car in at night?
        Spec
        • 5 Months Ago
        @gslippy
        Many of them won't have to buy much gas. As long as their Florida condo lets them install a charger and they can get to Publix, their doctor, and the drugstore in electric range then they'll do just fine.
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