We are right on the precipice of the launch on an all-new generation of the Smart Fortwo in July. While the current one isn't exactly loved by US reviewers, the latest model rides on a fresh platform shared with the Renault Twingo in Europe. The company seems to be aiming for wider success this time with both two- and four-door versions on the way. In two new videos, the automaker cheekily shows us exactly what not to expect from its upcoming vehicle with a promo for its biggest city car ever.

The videos are actually kind of funny, and they slyly mock the concept of larger vehicles being better, especially in urban areas. Whatever Smart has up its sleeve for the next Fortwo, it's a very safe to bet that this is exactly the opposite, but these videos are certainly a clever marketing ploy.

Scroll down to check out of the world's largest subcompact.




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  • 43 Comments
      Avinash Machado
      • 5 Months Ago
      Needs better MPG.
        mazdamattyp5
        • 5 Months Ago
        @Avinash Machado
        You must be confused by the Mulroney sticker. I own a 2013 sharp red smart and routinely get between 45-50mpg in the city and 43mpg highway. What's there to complain about? You should try owning something before posting ignorant, uninformed comments.
      Dump
      • 5 Months Ago
      "...instead of u-turns...the new smart drives in reverse..." LOL I got a really good laugh. It was a humorous ad poking fun at larger vehicles.
      FuelToTheFire
      • 5 Months Ago
      I don't get why Smart cars are called city cars or urban cars. Do you really think riffraff from the inner city want cars made by Mercedes? THIS is a city car. At least it resembles what 75% of the peasants in big cities drive. http://tinyurl.com/pb6dn3p
        churchmotor
        • 5 Months Ago
        @FuelToTheFire
        Dang, justin campanale got busy downvoting you.
        Justin Campanale
        • 5 Months Ago
        @FuelToTheFire
        Did you seriously just provide a link to a white supremacist website? We all know that you're aa total dckhead, but a racist as well? You must have a really sad life.
        Mr.Roadrage
        • 5 Months Ago
        @FuelToTheFire
        Dailystormer.com? What a pathetic, pig ignorant scumbag you must be.
      Koenigsegg
      • 5 Months Ago
      i get nothing but compliments in my matte grey Smart ED. People come up to me asking about it all the time in parking lots, girls love it too and someone even left me a note once saying they loved my car. Taken many people for test rides in it and they love the acceleration. Smarts aren't slow anymore. And I always smoke everyone off the line. Being green isnt boring.
        EVSUPERHERO
        • 5 Months Ago
        @Koenigsegg
        Girls love your ED? ED is all in your head! I am sure the EV version is much more fun to drive than the non EV. Who who have thought having ED was actually fun?
        Ducman69
        • 5 Months Ago
        @Koenigsegg
        Of course they are slow, but more importantly they have horrible transmissions and mediocre fuel economy considering the size compromise due to piss poor aerodynamics. The ride is also overly harsh over anything but the smoothest roads, and overall it has a tremendous amount of compromises for the sake of having a short wheelbase. Most Americans don't parallel park their vehicles frequently even in the city, and in fact most don't live in the cities but rather in the suburbs and commute which means city cars in the US need to use the highways frequently. Nothing wrong with small cars, but their implementation is poor. Hopefully this new generation learns from their mistakes.
          Ducman69
          • 5 Months Ago
          @Ducman69
          Learn to read, tard. Most Americans don't live IN the major cities where they work, they live in suburbs and take highways in to work. The majority of people that live IN the inner cities near the major offices are poor people these days. Check Detroit as an extreme example.
          FordGo
          • 5 Months Ago
          @Ducman69
          "Most Americans Don't Live in cities". - You must be rural.
          FordGo
          • 5 Months Ago
          @Ducman69
          He has the Smart EV, which doesn't have a transmission. It's what the Smart should be.
        11fiveoh
        • 5 Months Ago
        @Koenigsegg
        You may be able to edge out a prius. Are you sure the compliments arent sarcasm?
      Charles
      • 5 Months Ago
      Reminds me of the Pillow Kingdom adds. Just as stupid.
      brian peters
      • 5 Months Ago
      I see these in Phoenix and call them silly cars. I get the need in some cities but here thier only advantage is they are cheap. If you want mpg buy a vw tdi. In Phoenix size matters and smaller is not better.
        Koenigsegg
        • 5 Months Ago
        @brian peters
        And what kind of cars do the people have that call smart silly cars? Invalid opinions of lame people. Tesla owners and exotic cars have smart and love them so anyone elses opinion means nothing. And they are not silly, the funnest car you can drive
          EVSUPERHERO
          • 5 Months Ago
          @Koenigsegg
          I bet the Smart is much easier to enter and exit while getting around in town. The Tesla and Corvette is not as easy as the Yaris to get in and out of. Like Yaris, I think the Smart has a long door for easy access and exit.
        waetherman
        • 5 Months Ago
        @brian peters
        Y'know, that's the great thing about America, people get to choose the car that suits their needs, and not rely on you to make the choice for them.
      AngeloD
      • 5 Months Ago
      Great ad. Smart would do well to get their diesel models into the US market. 80 mpg would overcome a lot of perceived drawbacks to the Smart Car in the US.
        Edsel
        • 5 Months Ago
        @AngeloD
        Their biggest drawback is their size. Mass matters in accidents.
        Superstevie
        • 5 Months Ago
        @AngeloD
        Sadly, the diesel is being dropped from the new model
      sebringc5
      • 5 Months Ago
      smart has never chosen atypical advertising for a non-atypical car. All the best, Aaron Lephart www.smartcar451.com
      Agustin
      • 5 Months Ago
      It is the typical ad that shows no one product or no one real feature. Trying to create a expectation. That is not smart.
        jonnybimmer
        • 5 Months Ago
        @Agustin
        It wasn't intended to be an informative commercial, it's just a teaser for the car's debut. The main purpose of these videos was to intrigue the viewer and just let them know there's a new Smart on the way. And to be fair, you do actually get a sneak peak at what it'll actually look like @ 0:18.
      Worx2749
      • 5 Months Ago
      Ads may be smart, but the cars are dumb. I'd rather drive a bicycle.
      offib
      • 5 Months Ago
      Now this is why I'm really becoming to like Smart nowadays! Their ads are much more than crazy! They're clever! They're smart.
      waetherman
      • 5 Months Ago
      They must have found the four stupidest people In europe to interview for that "prank". It's so ridiculous it's not funny. They could try being a little more subtle. That said, I'm looking forward to the new Smart. They've got a lot to make up for from the last generation, but they've got a lot of potential.
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