Johan de Nysschen, the (now former) president of Infiniti, has officially jumped ship. The 54-year-old, who also spent time as the chief executive for Audi USA, has taken the position of president at Cadillac, following a two-year stint at the Nissan-owned luxury brand. In his new role, the 54-year-old will be responsible "for all aspects of Cadillac globally," according to a statement from General Motors.

"Johan brings to our company vast experience in the development and proper execution of luxury automotive brands," said GM President Dan Ammann, de Nysschen's new boss. "With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term."

"I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry," de Nysschen said in a statement. "The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands."

As of right now, it's not clear when de Nysschen will take up his new role at Cadillac. Infiniti, meanwhile, has given no indication of who might take his de Nysschen's place at the Hong Kong-based manufacturer. More information as it becomes available. Scroll down for the official press release from GM.
Show full PR text
Cadillac Names Johan de Nysschen President
Cadillac to operate as global brand, more distinct business unit

DETROIT – General Motors today announced the appointment of Johan de Nysschen as President – Cadillac. de Nysschen will be responsible for all aspects of Cadillac globally including sales, pricing and network development, strategic brand development and marketing and product portfolio planning, including critical input for product engineering and design.

de Nysschen, 54, joins the GM executive leadership team as an executive vice president of the company beginning September 1 and reports to GM President Dan Ammann.

"Johan brings to our company vast experience in the development and proper execution of luxury automotive brands," said Ammann. "With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term."

de Nysschen said he is eager to join the GM team.

"I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry," he said. "The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands.

"The recognition of the brand is immense, and the progress on the fundamental product front is widely acclaimed. I am delighted at the opportunity to join the GM executive team to lead the Cadillac business, and I look forward to working with my Cadillac colleagues and our global retail partners."

Cadillac is the fastest-growing luxury brand worldwide, with sales improving approximately 30 percent globally in 2013, and an aggressive cadence of new models recently introduced and in cue. Some highlights include:

CTS - 2014 Motor Trend Car of the Year
Next generation 2015 Escalade arriving in showrooms
The summer's launch of the 2015 ATS coupe, based on the success of ATS sedan, the 2013 North American Car of the Year Approximately 60 percent of Cadillac buyers are new to the brand
de Nysschen spent the last two years as head of the Infiniti brand worldwide. Prior to that, de Nysschen was chief executive of Audi USA for eight years and president of Audi Japan for five. He began his career with Audi in South Africa in 1993 after a variety of automotive positions with the Ministry of Transportation, BMW in South Africa and an automotive supplier.

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.


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  • 69 Comments
      Car Guy
      • 5 Months Ago
      2 years in China is probably enough for anybody. Plus he probably has a lot of ties to the Detroit area after his years at Audi.
      Cruising
      • 5 Months Ago
      Poor Infiniti keeps getting hosed, I don't want to see the brand go away but they need people who are truly passionate about running it, not people just wanting work to put on a resume.
      JaredN
      • 5 Months Ago
      GM's previous CEO, Dan Akerson, bewildering picked their chief lobbyist, Dan Ferguson, to run Cadillac. Cadillac currently has the best cars they've ever had, and yet their sales are ******* wind and Cadillac has a bunch of cash on the hood of every ATS. To quote Peter De Lorenzo: "Ferguson, GM’s chief lobbyist from 2010-2012, was the guy plucked from obscurity on a whim by former CEO Dan Akerson, because ol’ Captain Queeg thought Bob was just the guy to run Cadillac globally for the now-reeling automaker. This move puzzled insiders and outside observers alike at the time, because Ferguson was amazingly devoid of any qualifications for the assignment whatsoever. " Ferguson has been sent back to DC, where perhaps he can be useful. I don't know much about de Nysschen, but if he can improve Cadillac's image the way Audi has improved theirs, he may be just what Cadillac needs. Time will tell.
        Bruce Lee
        • 5 Months Ago
        @JaredN
        The ATS has a lot of cash on the hood not because of a lack of marketing though, sales were stronger last year and then dropped-if the product was truly class leading word of mouth would have boosted sales but it didn't because in the real world the ATS' competitors are more practical cars. Real people don't buy cars based on track comparisons, they're looking at stuff like rear head and legroom and trunk space where the ATS does a horrible job. GM seriously needs to work on packaging for this car: why does it have a 10 cubic feet trunk when the BMW 3 series offers 13? And the new CTS is very nice but having your new E class competitor share a name with your previous C class competitor isn't exactly going to help things.
      jimathyrawlings
      • 5 Months Ago
      I'm guessing the Eau Rouge won't come to fruition. Renault is getting pinched at both ends, Red Bull is threatening to get a new engine supplier, as it's the Hamilton/Rosberg show in F1 right now, so all the marketing with Vettel isn't giving Infiniti the glamour it was looking for. Seems Carlos Ghosn has his work cut out for him...
      piggybox
      • 5 Months Ago
      Now can we change those Q and QX nonsense back?
      fcarlo17
      • 5 Months Ago
      What a mess for Infiniti, but this might be a blessing in disguise. de Nysschen's arrival in Infiniti two years ago was the start of Infiniti's downhill slide. Maybe Infiniti can now revert back to their original nameplates plus a more aggressive game plan. How Ghosn now wishes he pulled the plug on Infiniti back when he had the chance.
        AP1_S2K
        • 5 Months Ago
        @fcarlo17
        I just think it's going to be a mess.... a lot of unfinished business
      Henry
      • 5 Months Ago
      I'd say a good riddance for Infiniti. Time to recalibrate, starting with that idiotic naming scheme.
        lad
        • 5 Months Ago
        @Henry
        This guy is on record while at BMW to be anti-EV; At Nissan, he killed their Infiniti EV ideas; now GM has him? Is Mary Barra nuts? Look for another GM bailout down the line as GM sucks Tesla's dust.
          lad
          • 5 Months Ago
          @lad
          Correction: Audi not BMW, sorry
      Mr Sled
      • 5 Months Ago
      Dear new Cadillac guy, Please don't rename everything. That is all.
        bootsnchaps60
        • 5 Months Ago
        @Mr Sled
        On the contrary, do give the cars full names like CateraTownSedan,DevilleTownSedan, ATownSedan and XTownSedan.
      manure
      • 5 Months Ago
      Who will be the president after de Nysschen resigns? Even if he stays a full year, will Cadillac earn sales by competing, or complain about customer failures? Infiniti did not show much sign of anything.
      sniperhunter2001
      • 5 Months Ago
      Wow, that is...abrupt and random. On top of that, a very short lived tenure for him at Infiniti. I hope this doesn't at all derail the Q50 Eau Rouge, he was pretty much responsible for that coming alive. That said, you have to wonder if he was happy working and living in Hong Kong (where Infiniti recently moved their global HQ). I certainly would not be, which makes the change to an American company far more enticing.
        • 5 Months Ago
        @sniperhunter2001
        So in your eyes Detroit is an improvement?
      Spartan
      • 5 Months Ago
      It's almost as if he put Infiniti on a crash course and decided to bail for a competitor. I was an G37 owner for a few years and loved that car. I replaced it just before the name changes were approved. I have no plans on buying another Infiniti now because they literally killed the brand overnight.
      Zeta
      • 5 Months Ago
      Yeah now caddy's gonna get a name changed to. All kidding aside though, I was very happy to see him go; wouldn't see his departure as a surprised. For one, it has been very hard for Nissan to expand their green portfolio to Infiniti because Johan has been blocking all their moves in favor of smaller engine turbos. I guess they can bring back a couple of their ev and plug in concepts for production now. Another reason would be the fact that most of the Infiniti projects were already on their way before he came into the picture. He just happen to be at the right place at the right time. He was popular with the media though so that's all that he brought in. That Q is still a scar on a lot of people's hearts man.
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