The failed experiment that was Maybach has sent the strategists at Daimler back to the drawing board, and we'll soon see what they come back with: an ultra-luxe version of the new Mercedes-Benz S-Class to slot in between the "standard" model and the upcoming Pullman limousine. But that won't be the end of the story, if a new report from Australia's Motoring is any indication.

Rumor has it that Mercedes-Benz is developing Maybach into a kind of luxury sub-brand in the same way it has with AMG. So while Maybach won't have any exclusive models anymore (or showrooms), it will be applied to existing models to differentiate them from the common Benz.

Following the debut of the S-Class Maybach, word on the street is that Maybach will work up its own version of the GL-Class sport utility to a more luxurious specification, giving Mercedes a quick response to the upcoming Bentley SUV as well as the Land Rover Range Rover Autobiography. After that, a Maybach-ified S-Class Coupe could be in the works, and maybe even a version of the upcoming MLC, Benz's forthcoming BMW X6 rival.

Looking at how AMG has transformed virtually every model in the Mercedes range, it seems that the proverbial sky is the limit when it comes to potential future Maybach models, but we still wouldn't expect the Double-M badge to be applied to lower-end models in the Mercedes lineup.


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    • 1 Second Ago
  • 10 Comments
      Rollk
      • 5 Months Ago
      Makes sense. Though it'll tarnish the maybach name if applied to every model... Should be limited strickly to the S class and I suppose GL... Mostly S though.
      Hernan
      • 5 Months Ago
      I think this sounds like a good idea - super premium SUVs are few and far between. But it has to look the part on the OUTSIDE too - if it looks like just another GL, it probably won't sell.
      Jonathan
      • 5 Months Ago
      A Maybach line of S classes, is a good idea. A Maybach line of Mercedes-Benzes, is not. This is what automakers don't get, you can't make a model for everyone, and still be exclusive. If only everyone wasn't out for just the money. Let's go back to the 1987 lineup... well, with an suv or 2.
      H.E. Pennypacker
      • 5 Months Ago
      the g-wagen should get the maybach treatment on the gl.
      Joe Liebig
      • 5 Months Ago
      Terrible. Poor Wilhelm Maybach didn't deserve this. He wanted to build machines, cars, not be turned into a luxury badge for bad-ass Saudi oil tycoons, Russian oligarchs and Chinese party leaders.
      Avinash Machado
      • 5 Months Ago
      No.
      Roger Smith
      • 5 Months Ago
      Every single new model look cheaper and cheaper,drive less like a Benz and is more of a re-engineer car build on some one else chasis,the Nxt ML and GL are going to be part of Nissan Patrol (old model was Korean SsanYong and this model is a Grand Cherokee in drag) at least they need a better design,build grill emblem,I know the radar is behind but gee this is tacky and cheap !
      Keef
      • 5 Months Ago
      The GL needs a luxury model. The last one I drove was pathetically not Mercedes-Benz-like. Various material qualities and design were well under par for such an expensive vehicle. I was totally unimpressed. The Porsche Cayenne diesel in the hangar was a much nicer vehicle.