Hyundai remains in hot water in its home market after the South Korean Ministry of Land, Infrastructure and Transport alleged that the country's largest automaker, along with Ssangyong, misstated fuel economy numbers on some of its crossovers. Now, though, the country's consumers are going after Hyundai, with a lawsuit from 1,500 Santa Fe owners.

The suit was filed in Seoul Central District Court by a firm called Yeyul. Its spokesperson, Kim Woong, said the suit was a sign that angry consumers could go after the manufacturer if they're wronged by a company's product.

"It is essential that as many affected consumers as possible take part in this lawsuit to show not just the carmaker but the rest of the companies in Korea that you can get a red card if you mess with your customers," Kim told Bloomberg.

Yeyul and its clients are targeting 1.5 million won (about $1,500) in compensation for owners of the Santa Fe models built between May 2012 and June 2014. It's unclear if Hyundai will settle for a lesser amount, as the $1,500 figure is considerably higher than the what the company compensated American owners with, after copping to incorrect economy figures in US-market Hyundai and Kia vehicles.


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  • 24 Comments
      2 wheeled menace
      • 5 Months Ago
      Good. Defrauding the public for profit ought to be penalized.
      knightrider_6
      • 5 Months Ago
      @ mary.keana http://www.autoexpress.co.uk/car-news/consumer-news/62383/german-cars-among-worst-engine-failures
      knightrider_6
      • 5 Months Ago
      @ mary.keana http://www.autoguide.com/auto-news/2012/05/are-german-cars-reliable-myth-german-engineering.html
      mary.keana
      • 5 Months Ago
      @ NightFlight http://autos.jdpower.com/ratings/dependability.htm
      FIDTRO
      • 5 Months Ago
      Hyundai/Kia is still the garbage company it was a decade ago. The only difference is that the cars look a little better and they might finally make it to 20,000 miles.
      Jim1961
      • 5 Months Ago
      The wording of the headline is interesting, Hyundai "over" inflated their fuel economy as if inflating the numbers a small amount would have been acceptable
      Joeviocoe
      • 5 Months Ago
      Even with lawsuits and payouts... it is still profitable for automakers to lie. If they can count thousands of extra sales, based on their exaggeration of MPG claims.... then it is worth the occasional lawsuit.
      Jim1961
      • 5 Months Ago
      The good news is the general public started caring about fuel efficiency just after hurricane Katrina spiked oil prices in 2005. From the late 1980s until 2005 few people cared about fuel efficiency, SUVs were all the rage and manufacturers NEVER mentioned MPG in their ads.
      knightrider_6
      • 5 Months Ago
      @ mary.keana http://autos.jdpower.com/ratings/dependability-press-release.htm Hyundai ranks above almost all European brands including Audi, Volvo, Mini, Chrysler, Jaguar, CrapWagen, Jeep, Dodge and Land Rover. Most reliable mid-size sedan: Sonata
      SamerIraq
      • 5 Months Ago
      I own the Santafe, in Middle East, the small one you get in the US (Sport) model comes with 3.3 V6, the problem with the car is not fuel consumption, it is the size of the tank, giving a 16 gal tank to a SUV with V6 is a ridiculous idea, of course you can not use all the 16 gallons, so you need to fill up when the indicator shows little under quarter, and the car takes 12-13 gallons and that is not enough to drive the car more than 220-230 miles in best cases, the car needs a bigger tank
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