Over the last few years, it feels like BMW has looked at its lineup and decided to offer a vehicle in every possible segment that it can find, no matter how small. The company is finally showing some restraint, though, at least when it comes to the high performance M division. For example, don't expect to see an M4 Gran Coupe at your local BMW dealer in the future.

M GmbH sales chief Jörg Bartels told Cars Guide in Australia, "It was definitely considered, but there is no plan to build an M4 Gran Coupe." The sport sedan just wouldn't make financial sense, he said. BMW already builds the M3 and M4 at separate factories, adding a third for such a niche model would be too much. Plus, the M3 already fills out the segment.

If you wanted an M model with a bit more storage space in the back, Bartels dashed those dreams, as well. He said that there isn't an M3 Gran Turismo hatchback in the pipeline, either.

That only leaves the M4 Convertible as the third member of the M3/M4 family, and it's hitting US showrooms this summer. Maybe, BMW is learning that less is more and is putting the brakes on the expansion.


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  • 29 Comments
      Mondrell
      • 5 Months Ago
      "The sport sedan just wouldn't make financial sense." Of course, Herr Bartels. It's not as if BMW/M doesn't already produce several cars that don't make ANY sense. All sarcasm aside, this is a niche car I can get behind. The 4 GC is one of the most attractive, purposeful-looking BMWs on sale, yet it also manages to offer a blend of sedan and hatchback utility M customers would likely welcome. This (IMO) is how you add depth to the M brand.
      david.bergman1
      • 5 Months Ago
      What? They can "justify" building the ridiculously unnecessary niche cars like the 3er GT but they can't justify an M4 Gran Coupé?
      mix35
      • 5 Months Ago
      We all know BMW is lying. BMW is waiting to see the sales figures of how these initial 4 series grand coupe will do. Rememeber BMW about maximizing platforms and profits. Give them two years and the tune will change. How many times have BMW said they wont do something and then all of suddent an M version is being tested and spied, eventually ending up in the show rooms. If they don't do an M version with this lot then an M version will come out with the second generation.
        11fiveoh
        • 5 Months Ago
        @mix35
        Yep, theres no way they wont have an m4 gc if the 4 series gc sells well.
          mix35
          • 5 Months Ago
          @11fiveoh
          I Totally agree. The opportunity to milk the platform and the parts bin while making huge profits will be way too irrestible to BMW
      Bobby
      • 5 Months Ago
      Since when does BMW back away from a new niche?
      psarquis
      • 5 Months Ago
      The buzz on the M3 is so good that an M4 GC seems pointless, though that hasn't stopped BMW before.
      Carguy
      • 5 Months Ago
      True - all resources are currently focused on the X335M Gran Turismo Gran Coupe. Naming the car has taken several meetings - it's not a true M car, it has the hatch of the GT but the front of a 4 Gran Coupe and the raised suspension of a X4. If they successfully sell 6 cars they are talking to Zagato to do a custom bodied Alpina of that car.
      Avinash Machado
      • 5 Months Ago
      Good decision.
      MayTheBestCarWin05
      • 5 Months Ago
      Since when is there such a thing as too small a niche at BMW?
      Scott
      • 5 Months Ago
      BMW isn't going to build a niche model? Is this April 1 again?
      Kuro Houou
      • 5 Months Ago
      Thank God! They already have a sedan called the M3! Why call it a grand coupe when it's just a sedan, hate these names they make up.
        RL to RL
        • 5 Months Ago
        @Kuro Houou
        Bunch of tools downranking you. The tards who won't have the moola to buy one anyway. The ones that do have the cash are too busy to downrank you so.
      ffelix422
      • 5 Months Ago
      Well that's good. There enough cannibalism going on within BMW's offerings as it is.
      Greg
      • 5 Months Ago
      BMW must think that the M6 Gran Coupe was too much.
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