Transformers: Age of Extinction is just hit US theaters, and if you need a dose of action and car chases after a long workday, it's probably the one to see. The studio and filmmakers aren't the only ones hoping for the fourth film in the series to be a big hit. General Motors clearly sees a cross-marketing opportunity because it's pumping a ton of promotion into this year's sequel to the action/sci-fi/toy franchise.

Transformers and GM have had a close relationship since the very first movie in the Michael Bay series. It basically gave the world an early preview of the design of the then-future Camaro. However, this time the automaker appears to be throwing its support behind the film even further. In addition to giving the production cars to use, scenes were shot at the GM Technical Center in Michigan, in its wind tunnel and at its museum. GM Vice President of Global Design Ed Welburn even has a speaking role with star Mark Wahlberg in the latest installment.

If you're not a fan of The General's vehicles, then don't worry. Previous production photos and trailers show off a Bugatti Veyron, Pagani Huayra and Lamborghini Aventador in the movie. Scroll down to watch a brief video showing some behind-the-scenes shots into the latest Transformers production and get an idea of how deep the cross-promotion goes.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 10 Comments
      Pat
      • 7 Months Ago
      My Dad owns the company that's plastered all over the side of the Chevy Sonic ! And I loved the movie personally
      mustsvt
      • 7 Months Ago
      See the newest Transformer in this movie Recallacon.....
      11fiveoh
      • 7 Months Ago
      Gm will allow your family to potentially die due to their fault, but hey they give transformers free cars! In exchange for bs press releases and advertisments.
      Gorgenapper
      • 7 Months Ago
      I refuse to watch this train wreck of a movie even if it was free.
        ChaosphereIX
        • 7 Months Ago
        @Gorgenapper
        oh come on what were you expecting? You have to know it will be a mindless blast fest with plot holes the size of the explosions. But who cares! It was an entertaining popcorn movie that let out my inner 6 year old. I grew up on G1, and have been a fan ever since. I say better these movies, which make me feel like a child again, than no Transformers movies at all.
      • 7 Months Ago
      [blocked]
      USCTrojan4JC
      • 7 Months Ago
      is just hit theaters?