Volkswagen Beetle customers will have a new option package to select when they're not building their cars online. A new Premium Package is being made available for the 2014 Beetle hardtop and Convertible, provided they've been optioned with either the 1.8-liter turbo or the 2.0-liter TDI four-cylinder, that adds a wealth of new goodies to VW's iconic entry.

The Premium Package cars sit at the top of the hierarchy for their respective engines, and add bi-xenon headlights, gray mirror caps, an R-line front bumper, automatic climate control, navigation, an auto-dimming rear-view mirror, the must-have Fender stereo, and a choice of three exterior hues with a new interior treatment. 1.8T customers will also get a sport suspension with 19-inch wheels, while TDI models will roll on 18-inch hoops.

Prices start at $27,355 for the hardtop Beetle Premium with the 1.8T, while losing the roof adds $3,400. The TDI Premium Coupe rings up at $29,355 while the cabriolet is $32,755.

Scroll down for the official press release from Volkswagen.
Show full PR text
NEW PREMIUM PACKAGE OFFERED ON 2014 BEETLE COUPE AND CONVERTIBLE

Starting in July, consumers looking to get into a 2014 Beetle will have a new option to consider: the Premium Package. This range-topping package-exclusively offered on Coupe and Convertible trims equipped with a 1.8T or TDI® Clean Diesel engine-offers features new to the Beetle, as well as equipment previously only available on the Beetle R-Line trim. Specifically:

Bi-Xenon automatic headlights (auto feature is new to Beetle)
Sport suspension (1.8T)
Grey door sills and mirror caps
R-Line bumpers with foglights
18" Disc wheels in Galvano Grey (TDI)
19" Torando wheels in White (1.8T)
Climatronic Automatic Climate Control (new to Beetle)
RNS 510 with navigation and satellite radio (new to Beetle)
Rain-sensing windshield wipers (new to Beetle)
Auto-dimming rearview mirror
Unique seating surfaces with leather inserts
Fender® Sound System
iPhone® 5 cradle (new to Beetle)
Contrast stitching
Three exterior color options: Oryx White, Platinum Gray, Deep Black

The Manufacturer's Suggested Retail Price (MSRP) for the 2014 Beetle Coupe with Premium Package comes in at $27,355 with the 1.8T engine, and $29,355 with the TDI. For those who want to feel the wind in their hair, a 2014 Beetle Coupe Convertible with Premium Package is $30,755 (1.8T) and $32,755 (TDI). All prices exclude destination and handling ($820).



*Note: Photo of Beetle Convertible with Premium Package associated with this post is a Euro-spec model


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 18 Comments
      RGiddyUp
      • 5 Months Ago
      VW's new website is horrific, but they sure are standing behind it with scripted propaganda. Send an email to VW with respect to your displeasure and you receive back the same canned response. For a company that wants to sell more cars, the inability to build and price "your car" seems counter intuitive. But don't ask me, I'm just (was) the customer.
        mookieblaylock
        • 5 Months Ago
        @RGiddyUp
        so insulting, it's like being talked down to because they think you are too stupid and don't care about details on a friggin $30k car you are looking at, good luck with that vw and your focus groups and all
        ferps
        • 5 Months Ago
        @RGiddyUp
        Their sales flopped because they made things too cheap and generic. sSo their solution is to make things even more generic by making it impossible to do a custom build. Unbelievable how badly VWoA is run.
        ravenosa
        • 5 Months Ago
        @RGiddyUp
        I LOVE VW's site! Whenever I can't sleep at night I just go to VW.com and look at their lineup of rolling appliances and I'm dead asleep within 5 minutes.
      Paul Mezhir
      • 5 Months Ago
      Big deal......Volkswagen continues it's slide to obscurity in the North American market. Those who buy the myth of superior German engineering soon discover that engineering and quality are two entirely different things. Volkswagens are boring. Volkswagens are unreliable. The market is changing rapidly and it seems that Volkswagen is always a couple years behind it's competitors in performance, style, technology and quality.....they are no longer innovative or special in any way.
      yo
      • 5 Months Ago
      THis car has THE worst resale value out of any car on the market. Looses 45% of its value in1- 2 years... OUCH
      Scooter
      • 5 Months Ago
      So luxury-esque features with econobox looks? Cars today are getting mighty expensive.
      Scr
      • 5 Months Ago
      $27k??? For a freakin' Beetle? VW must be mad. Then again, the moron who shells out $32k for a Beetle must be even crazier.
      evanee80
      • 5 Months Ago
      A $33,000 Beetle?? People's car, indeed!
      David
      • 5 Months Ago
      Wow! People were giving BMW flack in the previous article, for how expensive a MINI F56 can get, optioned out. At least it is a great car. VW is crazy to charge so much for a Beetle, which is pure kitsch, and little else.
        jessesrq
        • 5 Months Ago
        @David
        AB commenters think all automakers should sell RWD diesel wagons and V-8 manual-only sports cars fully equipped at $30,000. In reality, there is a burgeoning market for premium features in smaller cars. Blame aging Baby Boomers, fuel prices, democratization of luxury, urban congestion, whatever . . . people will pay for premium content in small packages. Buick, Audi/VW, BMW/Mini, M-B, Land Rover, and Lexus have figured this out, while brands like Chrysler, Infinii, Acura, and Jaguar are missing out.
        mookieblaylock
        • 5 Months Ago
        @David
        "is pure kitsch, and little else." isn't it the same basically as a golf which is a good car, but just an incredibly stupid looking chick car
        ravenosa
        • 5 Months Ago
        @David
        A mini isn't pure kitsch? You ever see what the little mini fanbois do to their little FWD boxes? Calling the mini a "great car" is very subjective. It's not much more inspired than the ever-uninvolving GTI Rabbit.
      Michael
      • 5 Months Ago
      still no power seats... cannot tolerate POOR and out-of-date seat adjuster knob...
      billy_sims33
      • 5 Months Ago
      Packages, Packages, and even more Packages - Is WVoA intentionally committing marketing suicide? They are building every VW model here in North America, why force potential customers to take ill-configured packages? Restart the build-it-yourself website module and intelligently sell options individually - heck it could boost already sagging sales volumes.
      Cruising
      • 5 Months Ago
      I use to think pick up trucks or non-luxury midsize sedans with premium labels would not sell but people buy them up. The Beetle is very much a lifestyle car, fine it use to be the "Peoples Cars" or the "hippy" car in the past but times have changed.
      Bernie Kressner
      • 5 Months Ago
      gee....maybe if they figured out how to put the engine in the back, they might have something. Oh, wait...(^_^).. --------------
      • 5 Months Ago
      you all don't know squat about cars, I have a bug and have had not one problem in 8 yrs!, as for pricing, mine was loaded for 19990, I mean leather, hid bi xenon headlights and great sound, to get the same in a focus or civic will cost 24g plus!
    • Load More Comments