You wouldn't think a couple of pro golfers racing a golf cart along a nice green course would get the blood pumping. But throw in a BMW i8 plug-in hybrid and things get at least a little more interesting. At least, that's what the German automaker is hoping for.

Bimmer is swinging big with a cross-promotional video featuring two pairs of golfers racing plug-in vehicles at the 2014 BMW International Open golf tournament in Koln, Germany. Two of the golfers take your run-of-the-mill golf cart while the other two take a slightly more powerful BMW i8, with the goal to get to the course's "halfway house" first. The race, among other things, sends jackrabbits scurrying and shows off the i8's really cool doors and racy styling.

The odd part – "spoiler" alert – is that the golf cart wins the race by taking a short cut through the course despite the fact that the i8 pairs a 231-horsepower turbocharged engine with a 131-horsepower electric motor. It's probably not exactly the message of high-speed performance BMW wants to convey but it would raise eyebrows if this weren't all a silly stunt. Check out the three-minute video below and then read our i8 First Drive impressions here.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 11 Comments
      Bernard
      • 5 Months Ago
      BMW: Give us $100,000 and we will give you a car that can't even beat a golf cart! Dupes: Sure thing, anything for a roundel badge!
      Ryan
      • 5 Months Ago
      Note to BMW, comparing electric cars to golf carts isn't a good thing unless the new car beats it by a mile. It is sad, but most people around here still think of electric cars as being underpowered like a golf cart...
        Grendal
        • 5 Months Ago
        @Ryan
        I thought the same thing. Not very smart from such an experienced company.
        itsme38269
        • 5 Months Ago
        @Ryan
        Yeah, pretty stupid ad. However, a lot of golfers love their golf carts, and love how quick and fun they are to drive. So telling a golfer "yeah, you know how when you touch the pedal your golf cart responds immediately? That's what this is like...only much, much faster" can be effective. For the general public it's still a terrible idea, and this stunt is dumb for sure, but the comparison isn't necessarily always bad.
      Koenigsegg
      • 5 Months Ago
      born electric everywhere and all i hear is an engine roaring ROFL
      Jim McL
      • 5 Months Ago
      Wow, no sense of humor among the commenters here. Lighten up.
      danfred311
      • 5 Months Ago
      Rather stupid
      mary2al
      • 5 Months Ago
      So stupid!! Not only NOT exciting but twice they had the i8 go by making a gas engine roar--it's an electric car!
        Jesse Gurr
        • 5 Months Ago
        @mary2al
        It does have a gas engine. 3cyl but an engine nonetheless.
      Jesse Gurr
      • 5 Months Ago
      The one jackrabbit that stayed obviously is a car fan. Also, I didn't know that BMW makes golf carts too.
      Technoir
      • 5 Months Ago
      Poor acting