When the 2015 Ford Mustang hits dealers, it will be with a new batch of features that will power up Sync's 911 Assist feature, and provide an even greater degree of information to first responders in the event of an accident.

911 Assist will already make a phone call, via a Bluetooth-connected phone, should you bin your car. The automatic message to first responders is a pre-recorded blurb from Ford. With the new enhancements, though, emergency personnel can learn about the maximum change in velocity and whether the crash involved a front, rear, side or a rollover impact. 911 Assist will also send information about how many seat belts were in use and if airbags deployed, allowing more accurate dispatch of resources.

"Sync will only broadcast relevant information to save time, and it constructs a very efficient message for the operator," said David Hatton, the global project leader with Ford Connected Services. "After the introductory message, the voice line opens automatically and occupants can speak directly with the operator via Sync's hands-free functionality."

Take a look below for the official press release from Ford, as well as a video of 911 Assist in action.

Show full PR text
FORD SYNC 911 ASSIST ENHANCEMENTS TO DEBUT ON 2015 FORD MUSTANG
911 Assist™ is a subscription-free emergency feature included in more than 7 million Ford vehicles equipped with SYNC® technology; with the customer's consent, it helps connect vehicle occupants directly to a local 911 operator following an airbag deployment or if the fuel supply shuts off
Enhancements to 911 Assist, debuting on the 2015 Ford Mustang, will provide dispatchers with additional information beyond available GPS coordinates, including a crash description and safety belt usage
When introduced in 2008, 911 Assist was the industry's first automotive technology to call 911 directly following a crash instead of relaying calls through a third party, saving valuable time


New Ford SYNC® 911 Assist™ features debuting on the 2015 Ford Mustang will offer emergency dispatchers more potentially vital information to better inform first responders en route to an accident.

"911 Assist uses a mobile phone connected to SYNC to call 911 directly when needed," said David Hatton, global product leader and electrical engineer, Ford Connected Services. "With enhanced data, the system will provide even more detail about a crash to aid in the dispatch of the appropriate resources."

For example, if a dispatcher knows that both front safety belts were fastened at the time of a high-speed collision, he or she may decide to send an additional ambulance directly to the scene. Safety belt monitoring varies based on the airbag systems in the vehicle.

911 Assist requires customer consent to enable the feature when initially pairing a cellphone to SYNC, and the customer has the option to cancel the call before it is placed. In the event of an airbag deployment or fuel shutoff, a direct 911 call is placed using an occupant's SYNC-connected phone. The operator then receives a brief, prerecorded message that a Ford vehicle has been in a crash and has the option to retrieve vehicle GPS information.

The enhancements will provide the ability to deliver information such as the maximum change in velocity during impact, indication of crash type (front, side, rear or rollover), safety belt usage as detected by the vehicle, awareness of whether multiple impacts occurred and whether airbags were deployed.

"SYNC will only broadcast relevant information to save time, and it constructs a very efficient message for the operator," said Hatton. "After the introductory message, the voice line opens automatically and occupants can speak directly with the operator via SYNC's hands-free functionality."

Ford worked with the National Emergency Number Association to gather input from members, including Eaton County Central Dispatch in Michigan, and to educate emergency responders about the technology.

"We are pleased to continue working with Ford to prolong our vision of any device, anywhere, anytime to provide help needed in the event of an emergency," said Ty Wooten, education and operations director, National Emergency Number Association. "This new data provided by 911 Assist will be useful in deciding the proper level of the initial response, and will give call takers an indication as to the severity of the incident."

Staying engaged with the needs and desires of customers, as well as the emergency services community, Ford continues to work with nonprofit agencies such as the National Emergency Number Association as the company develops enhancements to 911 Assist.


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    • 1 Second Ago
  • 108 Comments
      Jim R
      • 6 Months Ago
      This isn't really that new. Cars have had these black boxes for years. The insurance companies love them because they can use them to deny your claim AND jack your rates. They are not there for your benefit.
      Scott Satellite
      • 6 Months Ago
      "911 Assist will already make a phone call, via a Bluetooth-connected phone, should you bin your car." BIN your car?
        Al Terego
        • 6 Months Ago
        @Scott Satellite
        Translation: "In the event you wreck your car".
      Mike
      • 6 Months Ago
      I wear my seat belt but not a fan of the car collecting so much info. Nice thing is you can opt out of this feature.
      clquake
      • 6 Months Ago
      "should you bin your car" These are all words I'm familiar with, yet in this phrase, in this particular order, I have no idea of what this means.
        Rick C.
        • 6 Months Ago
        @clquake
        It's newspeak for hipsters and such.
        Polly Prissy Pants
        • 6 Months Ago
        @clquake
        Was this written by a 15 year old?
          RampantFury
          • 6 Months Ago
          @Polly Prissy Pants
          The Autoblog grammar Nazis are at it again...
        Al Terego
        • 6 Months Ago
        @clquake
        Translation: "In the event that you wreck you automobile".
        Gorgenapper
        • 6 Months Ago
        @clquake
        "should you be in your car"
        clquake
        • 6 Months Ago
        @clquake
        http://www.merriam-webster.com/dictionary/bin http://dictionary.reference.com/browse/bin http://www.oxforddictionaries.com/us/definition/american_english/bin The definition hasn't changed. Using it in the wrong way doesn't create a new definition. What it does is call into question the editing and vocabulary of the writer.
        That Guy
        • 6 Months Ago
        @clquake
        Jesus Christ. " Bin it" means to trash or total it....really, it's not that hard to grasp
          • 6 Months Ago
          @That Guy
          No it was not that hard to grasp, but "crash your car" was not that much harder to type. Bin your car . . . really?!?! Because crash or total was just not enough and, well, bin makes so much more sense? Asinine, me thinks. BTW. Google has a little tool that lets you highlight words and get definitions. Just saying . . .
          clquake
          • 6 Months Ago
          @That Guy
          By your use of the word, can I say, I dumpstered my car? How about, I trash barreled my car?
      Peppone
      • 6 Months Ago
      And soon the next version will be directly connected to NSA, BATF, IRS and the local mosque and will give your SS number, birthdate and place, your credit card number and of course who you voted for. I was really hot for that new Mustang, but this cools my jets real quick.
      thecommentator2013
      • 6 Months Ago
      .....and simultaniously process your insurance claims...
      PNW Car Guy
      • 6 Months Ago
      In the first paragraph it says it required owners consent then explains it needs to be enabled through Sync.
      OnTheRocks
      • 6 Months Ago
      I've been unintentionally avoiding 911 assist in my MK3 Focus due to the fact that my phone won't pair with Sync. Heh. I bet first responders might appreciate being notified that they're arriving at a crash scene where the driver was unbelted. Then they can better mentally prepare themselves for having to see bits of brain and skull smattered all over the road. I can tell you first hand there is nothing pretty about the injuries sustained when someone is ejected or gets thrown through a windshield.
        Papi L-Gee
        • 6 Months Ago
        @OnTheRocks
        Wait... so Fords have had this feature for a while now, and everyone's getting all upset because AB writes a post about it finally becoming part of the Mustang? Your second paragraph makes perfect sense.
          F150Soul
          • 6 Months Ago
          @Papi L-Gee
          911 Assist was in my 2009 F-150 people are morons. Saying they will buy a Camaro! This is your OnStar operator I see you are driving over the speed limit. I'm sending a disable signal now.
          merlot066
          • 6 Months Ago
          @Papi L-Gee
          911 Assist is in all MY 2009 and newer SYNC equipped vehicles (SYNC v2.0). This is just an update which ties SYNC/911 Assist into the occupant classification system and seatbelt usage sensors. Since this is an article about Ford and apparently the right to not have to wear a seatbelt should be guaranteed in the constitution, AB commenters are up in arms.
      Card13
      • 5 Months Ago
      I don't think the car is ratting you out for not wearing a seat belt, it sounds like the vehicle just uses the seat belt sensor to notify emergency respondents how many people are in the vehicle. It's definitely useful information for them to know if they are dispatching help for just one person or a fully loaded car
      That Guy
      • 6 Months Ago
      Whata massive invasion of privacy.. Yet another huge reason to never buy a Ford POS. And mark my words, this information is being compiled whether you have the service turned on or not. Every new POS Mustang will be storing this info. Which begs the question...if Ford is this bold to tell us this, what else is it recording that they're not telling us? Stay far away from Ford. Not only will you have a better vehicle, you'll have some privacy too.
        Papi L-Gee
        • 6 Months Ago
        @That Guy
        "GM OnStar, do you need assistance?" Still the hypocrite, huh, Matt....
          'Murca
          • 6 Months Ago
          @Papi L-Gee
          Matt, aka P-71??? Still trolling the webs after over a decade?!?!?! Jesus, you are one sorry person. I feel bad for your heavily disappointed parents.
          That Guy
          • 6 Months Ago
          @Papi L-Gee
          How so? I'm not being a hypocrite at all. Show me......ANYWHERE......where I have stated I support OnStar? See, you can't, because I never have. So you are lying, once again to discredit people. And why would you just bring up GM? Why not all the other similar services offered by other manufacturers? You BONers are pathetic.
          That Guy
          • 6 Months Ago
          @Papi L-Gee
          Wow Papi, you really are that oblivious aren't you? I have said many positive things about other manufacturers. Like I have explained to you numerous times before, I am a fan of automobiles (well, good ones). I like all models from ALL brands. And I still own a Ford powered vehicle. So I'm not sure where you're getting all these ideas about me, but like Murca, your completely wrong.
          That Guy
          • 6 Months Ago
          @Papi L-Gee
          And I've been banned from ONE site because the moderator is a man child who acts like a North Korean dictator when someone disagrees with him. He was right about one thing though....."a global van to replace both the Transit and the E-Series would be the height of stupidity" Which is why Big Al did it.
        bvjvg
        • 6 Months Ago
        @That Guy
        If you are driving a late model car, chances are your car already saves the data in the event of a crash. This isn't something new, its just ford tells the operator how bad the accident was.
        Medic0504
        • 6 Months Ago
        @That Guy
        Your statement says a lot about how ignorant people can be now days. I pray to God everyday not to produce more offspring with this type of mentality.
      billy_sims33
      • 6 Months Ago
      Oops, first I have to buy a 2015 Mustang which won't happen having owned two that were crap in the past.
        Narom
        • 6 Months Ago
        @billy_sims33
        You've owned two 2015 Mustangs? Well done.
      John
      • 6 Months Ago
      Sorry Ford you just lost one customer.
        bvjvg
        • 6 Months Ago
        @John
        well then you are out of luck then, unless you go buy a vehicle with obd 1.
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