With the introduction of its forthcoming 2015 F-150, Ford is breaking with convention by shifting from steel-intensive construction to aluminum. But what if it weren't made of metal altogether? What if it were made of plastic instead, and packed an electric motor instead of an internal-combustion engine?

Feast your eyes, boys and girls, on the new Power Wheels F-150. Built by Fisher-Price and licensed by Ford, the third-generation ride-on toy started development nine months before the full-size version debuted at the Detroit Auto Show this past January, and is hitting sidewalks and driveways across the country this September.

The Power Wheels F-150 carries a sticker price of $349.99, and there's a special version at Toys R Us with LED headlamps (just like the real F-150) for an extra $10.

Given that the PowerWheels has a higher retail price than most other licensed items like apparel, video games and memorabilia, it was unsurprising to hear Ford's licensing manager, Mark Bentley, tell Autoblog that the PowerWheels is the Blue Oval's "best-selling, No. 1 revenue generator." No wonder the company takes the ride-on children's toy so seriously.

To see this little guy in action, check out the video below.
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Jun 25, 2014 | Dearborn, Mich.
Ford, Fisher-Price Introduce New Power Wheels F-150

Ford and Fisher-Price took the F-150 in a whole new dimension today, unveiling the Fisher-Price Power Wheels F-150. The ride-on toy, which retails starting at $349.99 beginning in September, was inspired by the 2015 F-150. Ford engineers shared designs nine months before the new truck debuted at the 2014 North American International Auto Show in Detroit. This is the third generation of ride on toys inspired by F-150 models and is expected to be the best-selling merchandise Ford sells. In 2013, Ford generated $2 billion in retail sales with 400 licensing agreements, covering everything from model cars, apparel, pinball machines, pool tables, Mustang cologne and power tools.


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  • 21 Comments
      Vinny68
      • 5 Months Ago
      I'm surprised we haven't seen this type of comment yet: Spolied kids just want the F150 for its image! They don't need that much power and ground clearance to run up and down the sidewalk. Unless they're using one to tow a Fisher-Price wagon then they would be better off with a 4 door sedan Power Wheels. i'm tired of getting stuck behind the soccer kids driving these battery guzzling monstrosities when a smaller vehicle obviously would have met their needs,
      Trobbins88
      • 5 Months Ago
      If it can pull my son's Tonka trucks out of the sandbox when they get stuck, I'm in!
      car czar
      • 5 Months Ago
      Why don't ford offer this body configuration? I would buy that version in a heartbeat, and I don't know no maybe call it a bronco!!!! I love to have a two seat open top pickup with a 4.5 foot bed, just big enough to carry my motorcycle.
      churchmotor
      • 5 Months Ago
      Cute picture of yonomo200 and carguy1701
        • 5 Months Ago
        @churchmotor
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          churchmotor
          • 5 Months Ago
          awwww, yonomo1105, is that the best you can do.
          • 5 Months Ago
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          • 5 Months Ago
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          carguy1701
          • 5 Months Ago
          smilez1105: Funnily enough, I DID have a Power Wheels when I was a kid, but it was an F40.
          • 5 Months Ago
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          • 5 Months Ago
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      rrr.ppp
      • 5 Months Ago
      A phallic symbol for prepubescent boys (or their dads) who are trying to compensate for something.
        • 5 Months Ago
        @rrr.ppp
        [blocked]
        • 5 Months Ago
        @rrr.ppp
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      Jonathan
      • 5 Months Ago
      .... Slow news day, huh?
      Avinash Machado
      • 5 Months Ago
      Catching them young.
      ed_rc
      • 5 Months Ago
      this will probably go on sale before the delayed (again) F-150 does.
      Shotgunner
      • 5 Months Ago
      I think the styling works better on this model than the full-sized one.
      MD007
      • 5 Months Ago
      Dan Roth sized!
      Vinny68
      • 5 Months Ago
      I'm surprised we haven't seen this type of comment yet: Spolied kids just want the F150 for its image! They don't need that much power and ground clearance to run up and down the sidewalk. Unless they're using one to tow a Fisher-Price wagon then they would be better off with a 4 door sedan Power Wheels. i'm tired of getting stuck behind the soccer kids driving these battery guzzling monstrosities when a smaller vehicle obviously would have met their needs,
      Michael Cicconi
      • 5 Months Ago
      Now someone needs to do a price comparison and try to work out the price of the new F150
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