Toyota has finally unveiled its FCV hydrogen fuel cell sedan and its Japanese price. We won't have to wait too long to see the first of these revolutionary vehicles on the roads. It will go on sale in Japan in April 2015 and will come to the US and Europe later that summer.

In Japan, the FCV will be priced at roughly 7 million yen before taxes ($68,810 at current exchange rates). However, Toyota makes it clear in the press release that we shouldn't try to extrapolate US MSRP from that figure, saying that official pricing for the US and Europe has not yet been determined. As will be the case in the US, sales in Japan will be limited to parts of the country that already have a hydrogen refueling infrastructure (that means you, California).

The production version of the FCV looks almost identical to the concept from last year's Tokyo Motor Show. There is a new vertical strip of LEDs at each corner of the front air intake and real sideview windows, instead of the nubs on the prototype. The weird squiggles from the rear trim are also gone in favor of a more production-ready look, but the taillights survive the changes mostly intact.

The automaker is keeping most of the specs about the FCV a secret for now as well, but it is confirmed a few key details. It promises performance for the sedan on par with a gasoline engine and a cruising range of about 435 miles, according to the Japanese government's testing procedure. In our test drive of the prototype, we found the performance was gas-sedan-like with some EV aspects. The official range in other regions will differ. Toyota is promising that it takes just three minutes to top up the sedan's hydrogen tanks, highlighting one major advantage hydrogen has over electric vehicles: refueling time.

Scroll down to read the entire release and watch a brief promotional film from Toyota. Also, check out the gallery for all of the angles.
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Toyota Reveals Exterior, Japan Price of Fuel Cell Sedan

Toyota City, Japan, June 25, 2014―Toyota Motor Corporation has revealed the exterior design and Japan pricing of its hydrogen fuel cell sedan, first unveiled as a concept at the Tokyo Motor Show last year.

The car will launch in Japan before April 2015, and preparations are underway for launches in the U.S. and European markets in the summer of 2015.

In Japan, the fuel cell sedan will go on sale at Toyota and Toyopet dealerships, priced at approximately 7 million yen (MSRP; excludes consumption tax). Initially, sales will be limited to regions1 where hydrogen refueling infrastructure is being developed. U.S. and Europe prices have not yet been decided. Likewise, more detailed information, such as specifications, exact prices and sales targets, will be announced later.

Toyota's commitment to environment-friendly vehicles is based on three basic principles: embracing diverse energy sources; developing efficient, low-emission vehicles; and driving real and positive environmental change by popularizing these vehicles.

Hydrogen is a particularly promising alternative fuel since it can be produced using a wide variety of primary energy sources, including solar and wind power. When compressed, it has a higher energy density than batteries and is easier to store and transport. In addition to its potential as a fuel for home and automotive use, hydrogen could be used in a wide range of applications, including large-scale power generation.

Toyota has been developing fuel cell vehicles in-house for more than 20 years. Toyota's fuel cell system includes a proprietary FC Stack, which generates electricity from the chemical reaction between hydrogen and oxygen, and high-pressure hydrogen tanks. In 2002, Toyota began leasing the "Toyota FCHV", a fuel cell SUV, on a limited basis in Japan and the U.S.

Significant improvements have been made to the FC system since 2002. The fuel cell sedan Toyota revealed today, for example, features performance similar to a gasoline engine vehicle, with a cruising range2 of approximately 700 km (according to Toyota measurements taken under the Japanese Ministry of Land, Infrastructure, Transport and Tourism's JC08 test cycle) and a refueling time of roughly three minutes. When driven, it emits only the water vapor produced by the reaction between hydrogen and oxygen.

Fuel cell vehicles contribute to the diversification of automobile fuels, emit no CO2 or environmentally harmful substances during operation, and offer the convenience of gasoline-powered cars. Toyota believes they have a great deal of potential, and are ideal environment-friendly vehicles for promoting a sustainable mobility society.

Toyota Group3 companies are also engaging in other hydrogen-related initiatives, such as developing and testing fuel cells for use in homes, and developing fuel cell forklifts and fuel cell buses.


1Saitama Prefecture, Chiba Prefecture, Tokyo Metropolis, Kanagawa Prefecture, Yamanashi Prefecture, Aichi Prefecture, Osaka Prefecture, Hyogo Prefecture, Yamaguchi Prefecture, and Fukuoka Prefecture
2Testing performed with full hydrogen tank
3http://www.toyota-global.com/company/profile/toyota_group/


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  • 103 Comments
      PeterScott
      • 6 Months Ago
      It looks like Toyota believed the theory that the Prius sold well because it was weird looking, and they are doubling down on that. This boils down to a strange looking, $70000 Prius that runs on Natural Gas. Good luck with that.
      tool0117
      • 6 Months Ago
      I'm not a Toyota hater, but this is legitimately the ugliest car I've ever seen.
      waetherman
      • 6 Months Ago
      From a technology standpoint, this is great. I'm split about the benefits of hydrogen vs electric. Both are going to take a major technology breakthrough to really impact our use of fossil fuels on the road, but I think only by pursuing both will we actually make those breakthroughs. As for the design, I think Toyota has made a huge mistake. There's no two-ways about it; this is an ugly car. And for $70k people expect a lot more. Prius got away with its homliness because it wasn't too expensive, and ultimately it became part of the brand. But what Musk has proven is that design is just as important as technology, especially in the premium car market. Toyota could have at least made this more of a people-mover and tried to head Tesla off in that market, but instead this is just an ugly sedan that few people who have $70k to spend on a car would be seen dead in.
      Typesbad
      • 6 Months Ago
      Good Lord that that thing is ugly! And they somehow made the rear just as bad as the front. The Honda Fuel cell sedan was actually quite attractive.
      RGT881
      • 6 Months Ago
      That front end is hopelessly ugly. There is no warmth, honesty, or cuteness to this car that Honda hydrogen car had, or Toyota's own all 3 Prius generations.
      rsxvue
      • 6 Months Ago
      This thing makes the Aztek look good. Seriously, why did no one at Toyota notice its look and speak up?
      MMM
      • 6 Months Ago
      What is wrong with Japanese designer? Are they blind?
      Ducman69
      • 6 Months Ago
      Heh... heheh... BWWWWAHAHAHAHAHAAHAH! No, just no.
      Thipps
      • 6 Months Ago
      AZTECK>FCV
      AutoVido
      • 6 Months Ago
      At current hydrogen prices, how much will it cost to drive 100km? I'm not sure what the standard measurement is here... dollars per 100 km seems about right. If I drive my MX-5, roof open, the way the engineers at Mazda intended I enjoy the car, I get maybe 9 litres per 100 km of commuting - at $1.60 a litre, that's...$14.40 CDN per 100 km
        PM
        • 6 Months Ago
        @AutoVido
        There are no current ways to charge customers directly as of yet with the hydrogen stations, and that's why you'll see that all fuel cell vehicles come with "free" fuel service
          JakeY
          • 6 Months Ago
          @PM
          There's a way to charge money (basically per fill-up), but a per kg charge is not allowed yet given there haven't been a certified way to measure yet. However, so far the current spot prices work out to about $12-15/kg (USD) judging from Northern California, Emeryville ($12-13/kg) and Southern California, Irvine ($14.95/kg) prices from late 2013. We don't know how far this car can go on a kg yet, but a Clarity goes 60 miles per kg. That works out to about $12.4-15.5/100km (USD) or $13.3-16.6/100km (CDN). http://www.nytimes.com/2013/11/24/automobiles/fuel-cells-at-center-stage.html?pagewanted=all&_r=0 http://www.apep.uci.edu/3/ResearchSummaries/pdf/SustainableTransportation/HydrogenStation-web8x12.pdf For the US audience: 9l/100km is 26.1mpg. $1.60/liter (CDN) is $6.06/gallon (CDN) or $5.65/gallon.
      krona2k
      • 6 Months Ago
      I can't believe that's the production version. My LEAF might even be better looking, though it's a close call!
        simonsz
        • 3 Months Ago
        @krona2k
        leaf is cutest looking car I've ever seen.  It's no contest.
      bukweetzzz
      • 6 Months Ago
      Tesla must be very happy about this - the same price as a base model S, and that is one FUGLY car! Epic fail.
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