Vauxhall Vivaro van

In the United Kingdom, work vans are big business. They're such a big deal that an entire sub-culture surrounds their drivers, known as white van men. White van men tend to look at their vans the same way that die-hard American pickup owners look at their trucks – as tough, do-everything workhorses. So Vauxhall's cheek with this ad will certainly be appreciated.

It focuses on the General Motors subsidiary's cargo van, the new Vivaro, and how it can handle just about anything that's thrown at it. Rather than demonstrate this by showing off its hauling prowess, though, Vauxhall instead handed the keys over to precision driver Paul Swift, who it has dubbed "Stig-aro" as an ode to his work with Top Gear Live. Swift puts the Vivaro through its paces at the van's Luton factory. According to Vauxhall, Swift's work is now "seen as commonplace among the 1200-strong workforce at the historic Luton factory."

"As Britain's largest LCV manufacturer, we want to ensure that every customer receives the very best van that we can produce, and that means putting it through the most demanding maneuvers we can think of," said Plant Director Mike Wright.

Take a look below to see Stig-aro and the new Vivaro in action, and then scroll down for the official press release from Vauxhall.

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VAUXHALL REVEALS RADICAL FACTORY-TEST FILM FOR NEW VIVARO VAN

Luton company's video shows 'alternative' approach to sign-off of new Vivaro
Extreme test ensures that vans are optimised for maximum agility and durability
Plant staff now accustomed to J-turns and approved 'Two-Wheel Certification'
Luton – Vauxhall is thought to be the very first manufacturer to employ 'extreme' test procedures in its Kimpton Road plant at Luton, as revealed in a previously unseen video.

The tests, which are designed to validate the agility, durability and safety of every new Vivaro van, have just been introduced and are now seen as commonplace among the 1200-strong workforce at the historic Luton factory.

J-turns, handbrake turns and driving on two wheels across designated parts of the factory floor are just some of the tests that have been employed at the plant, and illustrate Vauxhall's commitment to making the New Vivaro the toughest and most driveable van on the market.

Plant Director, Mike Wright, welcomed the new procedure: 'As Britain's largest LCV manufacturer, we want to ensure that every customer receives the very best van that we can produce, and that means putting it through the most demanding manoeuvres we can think of.

'Our official test driver – known as "Stig-aro" to the men and women on the production line – has now got his procedure off to such a fine art that it barely raises an eyebrow in the factory. They just let him get on with it. But please don't try this at home!'

The New Vivaro starts production this summer, with 40 per cent of its components coming from UK suppliers, many of whom are new to the company. Vauxhall is the largest manufacturer of LCVs in the UK, and has produced almost one million vans since the current model was launched in 2001. New Vivaro goes on sale later this year, priced from £17,995.