Young, Chinese buyers are looking for more upscale cars with better attention to detail, according to Shanghai General Motors' research, and the automaker is tailoring the updated Cruze specifically to these influential consumers. The reengineered model moves the cowl forward and extends the curve of the roof to make the interior more spacious and give it class-leading rear knee room. The dashboard is made from two, arching sections reminiscent of the C7 Corvette with the infotainment system connecting them in the middle. The company is also trying to improve material quality with the seats, door panels and dashboard covered in Saddle Brown leather with a combination of chrome and piano black plastic as trim, and the look is amplified a touch more with blue ambient lighting. For infotainment, there is Chevy's MyLink II system that boasts an 8-inch touchscreen with Bluetooth and voice controls.
The Chinese Cruze was first unveiled at the 2014 Beijing Motor Show in April, but at the time Shanghai GM only showed off its Tru 140S Concept-inspired exterior. The latest model rides on a brand new platform that we are told is eventually coming to the US with different styling and possibly a longer wheelbase.
For a long time, the stereotype about Chinese cars was that they were cheaply built, basic transportation, but that was clearly in the past. This new Cruze looks every bit as good as Western counterparts. Scroll down to read the full release.
SHANGHAI – Shanghai GM today released interior photos of the new Chevrolet Cruze, which made its world premiere at Auto China 2014 in April. One month ago the automaker unveiled the model's innovative exterior design, which served as an exciting preview of its interior design language.
Conceived with Chevrolet's "Power of Ingenuity • Youth" concept in mind, the all-new Cruze was created by GM's global design network. The model offers the first expression of Chevrolet's next-generation design language characterized by the slogan "Design with a Heartbeat," and demonstrating the brand's global design cues. These photos attest to the car's "dynamic, sophisticated, efficient, and innovative" design philosophy from inside to outside.
Dynamic Styling, Efficient Space Contribute to an Engaging Interior
Remaining true to its dynamic driving characteristics, the new Cruze features Chevrolet's flowing signature dual-cockpit design inspired by classic sports cars Corvette and Camaro. Though incorporating a sports-car-like streamlined style, the cabin is roomy and comfortable. Its three-spoke multi-function leather steering wheel is combined with a dual gauge sporty instrument cluster
Despite being a compact vehicle, the new-generation Cruze maintains delivers unexpected spaciousness. The model's interior space was expanded by optimizing its layout and structure, moving forward the cowl point, as well as adopting four wheels that extend outward and a roof curve that extends backwards. Moreover, an all-new downsized engine helps maximize cabin space. With class-leading rear knee room, the all-new Cruze provides customers with roomy interior dimensions plus a superior driving experience. Additionally, its efficient, intelligent butterfly-shaped center console delivers intuitive, user-friendly operation, with clear functions at a glance.
Innovative Features and Exquisite Details
When Chevrolet developed the Tru 140 Concept two years ago, it was based on market research indicating that future young car buyers wanted a refined interior design with incredible attention to detail. Inspired by the concept car, the new-generation Chevrolet Cruze comes with an innovative and sophisticated interior that was created to exceed the demands ofyoung customers.
The bold use of a rich, saddle brown color throughout enhances the feeling of luxury. The front dash, door panels, and seats of the Cruze are all wrapped in hand-stitched saddle brown premium leather. The model also affords young customers superior connectivity with a stylish best-in-class eight-inch multi-point touch screen, abundant personalized built-in APPs, and the Chevrolet MyLink II system, which allows customers to get directions, access their personal contacts, and stream music and images by connecting their smartphone via Bluetooth. They can also use voice controls to access features such as hands-free calling. Luxurious chrome accents, which echo the exterior chrome detailing, are accompanied by a piano-black-trimmed center console and ice blue ambient lighting.
The new Cruze represents the "dynamic, sophisticated, efficient, and innovative" design philosophy of Chevrolet both inside and out, to embody Chevrolet's "Design with a Heartbeat."
General Motors traces its roots back to 1908. GM has 10 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. In 2013, GM sold nearly 3.2 million vehicles in China. More information on General Motors in China can be found at GM Media Online.