Audi has put a price tag on the A3 Sportback E-Tron plug-in hybrid, for which presales begin this month in Germany. To get your hands on one of these little guys, Audi is asking for €37,900, or about $51,537 according to current exchange rates. Of course, the base MSRP doesn't include any incentives, but in Germany, those savings would come from certain annual tax exemptions that apply to PHEVs. Buyers in other countries might have more luck in getting into an A3 E-Tron for less.

Audi lists its most important markets for the A3 E-Tron as Germany, Sweden, Norway, Holland, the UK and, despite no firm date for the car's arrival here, the United States. These countries, according to Audi, are where buyers are willing to spend their green (or the more colorful banknotes of Europe) on green cars. These places also enjoy nice things, or in Audi's words, "They appreciate the classic strengths of the Audi brand: high-end technology, uncompromising workmanship, sportiness and elegant design."

In Germany, Audi will sell the A3 Sportback E-Tron at select dealerships. The service departments of those 100 or so dealers will get special training to work with the high-voltage technology used by the plug-in hybrid. These locations will also feature free-to-use charging stations for customers.

The Audi A3 Sportback E-Tron's lithium-ion battery stores 8.8 kWh of juice, and is supplemented by a four-cylinder, 1.4-liter TFSI engine which works parallel to the electric motor. Total output is 204 horsepower and 258 pound-feet of torque, directed to the front wheels via a six-speed S Tronic transmission. The car can reach 60 miles per hour in 7.6 seconds and has a top speed of 138 mph. It can travel of to 31 miles on battery power alone.

Deliveries for the 2015 Audi A3 Sportback E-Tron will begin in Germany and Central Europe this winter.


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    • 1 Second Ago
  • 16 Comments
      mustang_sallad
      • 5 Months Ago
      The i3's price in germany is €34,950, so the A3 is only 8.4% more. If you use that logic, the A3's german price should translate to $44,840 in the US.
      Spec
      • 5 Months Ago
      Wow. I never thought the day would come when they would FINALLY actually build an Etron.
        PeterScott
        • 5 Months Ago
        @Spec
        Though this is one is more of ICE based Hybrid than an EV. A Volt is much more EV oriented than this Etron. Esentially delivering full power/performance in EV mode. Where the Audi has less power/performance in EV mode. The Etron is more like a Hondas old hybrid system with one EV motor in between the ICE and the transmission. The only difference being Audi added a clutch to disconnect from the ICE when in EV mode (something Honda should have done as well). So they have their first PHEV, so I guess that is something.
      Grendal
      • 5 Months Ago
      The numbers don't match reality. An 8.8 kWh pack is not going to give 31 miles for a full sized car even if they use 100% of the pack. 0-60 in 7.6 seconds sounds a little off too. All that said I'm glad to see Audi making an attempt.
        PeterScott
        • 5 Months Ago
        @Grendal
        They are almost certainly using one of those Euro driving cycles that exaggerates MPG. 7.6 seconds is with both the EV motor and the combustion engine driving the wheels together, so it seems reasonable. Expect it to be much slower in pure EV mode.
      thecommentator2013
      • 5 Months Ago
      Voltec GM was right.
      Naturenut99
      • 5 Months Ago
      Charge sustaining mpg ?
      • 5 Months Ago
      $51k may look expensive compared to Volt's $34k, but in Germany the Ampera (Volt's twin sister) is priced from €38 620, so this Audi is cheaper.
        danfred311
        • 5 Months Ago
        Noone is buying amperas. It's moronically overpriced.
          thecommentator2013
          • 5 Months Ago
          @danfred311
          Being overpriced and for how much the car actually sells for are two completely different issues. You might want to do a reality check. The Ampera/Volt is NOT overpriced in terms of reality.
          DarylMc
          • 5 Months Ago
          @danfred311
          Hey Dan Do I detect a slight compliment to VAG:) I'm not at all surprised if costs come down for future plug in hybrids and if I had to guess I think the Korean manufacturers are well placed to make that happen. I don't think that takes anything away from the Volt/Ampera though.
        Naturenut99
        • 5 Months Ago
        And the Volt has more EV miles.
      danfred311
      • 5 Months Ago
      Germany has about 20% sales tax so you have to subtract that to get comparable US prices.
      ssdajoker
      • 5 Months Ago
      So it is a plug in hybrid? Hmmm, so no frunk? No supercharging or fast DC chademo like the leaf? Hmmmm, high technology my ass. Yall just want Tesla to take my money.
      Koenigsegg
      • 5 Months Ago
      complete rip off
      raktmn
      • 5 Months Ago
      That's almost as much as an S3 in Germany!! Or about the same as an A4 Allroad Quattro over there. (Those start at $40K in the US, I don't know how they compare in standard features.) Just converting Euro to USD is notoriously inaccurate...
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