Audi may be looking to get seriously competitive in the electric vehicle market, according to a report from Reuters. The company has plans prepared for a range of EVs that would compete with the likes of BMW and Tesla. In a market where innovation is seen as valuable, getting on board with electrification could help Audi avoid appearing out of step with the rest of the crowd (and the market), with analysts predicting a sharp uptick in battery-powered cars in the next several years.

Building on the E-Tron line, which already includes the A3 E-Tron, Audi will begin offering an electric version of its R8 supercar in Europe next year. According to two confidential sources at Audi, the company also has plans for high-performance electric sedans and SUVs. It appears as though Audi is taking direct aim at Tesla with alternatives to the current Model S and the upcoming Model X SUV.

Advantage: Audi?

Without getting into too many specifics about such plans, the sources did confirm the existence of blueprints for an Audi Q8 E-Tron. Audi has said that any future electric cars would have a target range of 400 kilometers (about 249 miles), but previous reports suggest that the Q8 E-Tron could have a range of about 370 miles. That could be a serious challenge for Tesla. Advantage: Audi?

All the German automakers have electric tricks up their sleeves. BMW has its i line, with the i3 making headway and the i8 expected to sell well. Mercedes-Benz has gotten into the game the B-Class Electric Drive. Also, its parent company Daimler has a stake in Tesla. Now, Audi appears poised to launch its own diverse electric fleet, and the next move might just be an SUV. And while this added competition might seem like tough news for Tesla, the proliferation of EVs, and the growing infrastructure that goes along with it, is more likely a tide that raises all (electric) ships - something that Elon Musk seems to understand very well.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 53 Comments
      c5
      • 6 Months Ago
      Audi has the best product line of the Germans, at least in the US market where they have consistently been taking market share for years now. There is no magic bullet when it comes to EV's however...if they want that sort of range they will need to find room to put a very large battery pack in the car, and that battery pack will be very expensive. The advantage Tesla has for now is that their vehicles are single purpose--they have been built as EV's only from the beginning. Until the Leaf and now the I3 and I8, other ev's are just repackaged traditional cars which as a design does not work nearly as well. The question is whether they are bothering to design an ev from scratch or are just repackaging as most have done. We'll see. I welcome more offerings in the segment however, good news for consumers.
        Actionable Mango
        • 2 Days Ago
        @c5
        Their newer platforms are designed to accept a variety of powertrains, so they won't be making dedicated EV platforms, but they also won't be simply shoving batteries into an ICE platform.
      Electron
      • 6 Months Ago
      Great to have some blueprints for Tesla rivals. I wonder if Audi also has the blueprints for a Supercharger infrastructure and a Megafactory for large scale/low cost battery production? If only we could drive blueprints...
      The Friendly Grizzly
      • 6 Months Ago
      Will it require precision German electricity?
        Mike
        • 2 Days Ago
        @The Friendly Grizzly
        I think what The Friendly Grizzly meant was "precision German electronics". To which I will say Toyota and Honda do a far better job of getting right than German auto makers.
        Daniel D
        • 2 Days Ago
        @The Friendly Grizzly
        It will require electricity to be on for charging, which in previous years in parts of the US, has prove to be a challenge.
          Mike
          • 2 Days Ago
          @Daniel D
          CaptTesla, that electricity is generated by a very tiny battery and recharged with an alternator run off a belt from the ICE. So, no...it's not the same.
          spannermonkeyuk
          • 2 Days Ago
          @Daniel D
          @Mike I think what Jesse Gurr means is that the pumps at gas stations are electrically powered. If there's no electricity, it's not just EVs that will be stranded. Also, and Mr/Mrs (?) Grizzly can correct me, but I think the original comment about "precision electrons" is that European cars tend to require higher quality gasoline than some of the moonshine-quality crap that gets sold here in the US.
          Jesse Gurr
          • 2 Days Ago
          @Daniel D
          You mean when huge storms have taken out the electric grid? That doesn't happen very often. What exactly do you mean by that?
          CaptTesla
          • 2 Days Ago
          @Daniel D
          I guess that same electricity isn't needed to get gas into your ICE car?
      Hernan
      • 6 Months Ago
      What always comes to mind when talking about Audi SUVs for me is: WHERE IS THE NEW Q7???
      CruzControl
      • 6 Months Ago
      Audi is a day late and a dollar short as usual. I guess it takes an American start-up to spur innovation at Audi. The only advantage Audi has over Tesla and BMW is a pipe-dream e-tron program that is yet to produce 1 production vehicle.
        Mike
        • 2 Days Ago
        @CruzControl
        Interesting, VW Group, Toyota and BMW have all been the leaders in R&D of EV and HFCV for over twice as long as Tesla has been around. BMW is already able to produce more EV's than Tesla, VW/Audi use MQB which allows them to launch cars into production at an insane rate. . BTW, that American Startup was funded by American Tax dollars and Toyota!
      PeterScott
      • 6 Months Ago
      I believe when I see it. Audi seems mostly interested in keeping it's name in the forefront of EV news without actually building an EV. I seem to remember 2 years ago, when they claimed the fastest "production" EV around the "Ring", for an EV with still no sign of it entering production.
      FREEPAT75014
      • 6 Months Ago
      If they come out with a large enough Electric SUV, adding a German ICE Range Extender to it, and selling that at a price point where there are still customers left (Say 60K€ base price including VAT), with a decent battery (Say 40KWH, no need to go to Tesla 65 to 85KWH if they have an ICE Range Extender !), then they could STOP Tesla Model X Right away in Europe.
        Grendal
        • 2 Days Ago
        @FREEPAT75014
        Actions speak louder than words. I'll believe it when I see it. Good luck to them though.
      EVnerdGene
      • 6 Months Ago
      What the world needs now another FUV
      Technoir
      • 6 Months Ago
      No it won't.
      René Toft-Jen
      • 6 Months Ago
      If Audi would/could build a big sedan like the Model S, with similar range, power, and speed, but with Audi interior build quality.. And for a similar price.. Sorry Tesla.. I really really like you.. But I would by an Audi in that case..
        elctrNmbliT
        • 2 Days Ago
        @René Toft-Jen
        If... If Tesla could build the Model S with an Audi-like interior, then sorry Audi I would buy a Model S because they already exist. Which scenario is more likely?
      Scooter
      • 6 Months Ago
      Even if they did make a competing SUV to Tesla's upcoming model X, it wouldnt carry any of cache that the Tesla would. Audi believes forcing a TDI A8 down our throats would win the battle of the luxury boats. Then of course they believe diesels get a bad rep in America. If Audi believes the battle against Tesla can be won with "green" tech, they are wrong. The ultra rarity, pricing, modernist design and overall unique features of model S is what helps it win the war. I always say that Tesla is the Apple of the car industry. They aren't the best by far but they make a darn attractive product.
      mcc1975
      • 6 Months Ago
      I don't know if I said this already but: more Vaporware!!! ;-) Amazing marketing team, creating a lot of buzz about basically nothing. Well done, Audi!
    • Load More Comments