Cadillac continues to hemorrhage executives, as it's just seen its fourth high-level departure in the past year. Vice President of Global Strategic Development Don Butler (who defected to Ford) and European President and Managing Director Susan Docherty both left the company of their own volition, while Chase Hawkins, Cadillac's vice president of sales and service, was fired following a "violation of policy" in July of 2013. Strangely, it's Hawkins' replacement, Bill Peffer (shown above), who has handed in his papers this time around.

"Bill left to pursue other interests. Kurt McNeil replaces him, effective immediately," spokesman David Caldwell told Autoblog via email.

McNeil last held the VP of sales and service position back in 2012. He's currently the vice president of US sales for all of General Motors. According to The Detroit News, McNeil will take on the post in what is likely an interim capacity.

Despite posting substantial sales gains last year – some 22 percent – Cadillac sales in 2014 are actually down slightly. More worryingly, the DetNews notes that two of the brand's newer products, ATS and XTS, are down over 20 percent year-over-year through May. It is not immediately clear if Peffer's sudden departure has anything to do with the marque's sales picture, but McNeil and Co. clearly have their work cut out for them at GM.


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  • 128 Comments
      AudiA4
      • 10 Months Ago
      I'm in the market for a new sports sedan to replace my BMW 330i, and highly anticipated the ATS. It's certainly well engineered and nailed it dynamically. However, the sedate (conservative) styling and model options, in addition to a ridiculously small back seat are deal breakers for me (oh, and that horrible instrument panel...why not offer the reconfigurable for 2015?). The CTS got it all right EXCEPT for price. Yikes. A CTS V-sport might be ideal purchased used. All that being said, they're definitely on the right track. It takes time to (re)build reputation and sales.
        SethG
        • 10 Months Ago
        @AudiA4
        Agreed. The product is pretty good but the pricing is way off the mark. The ATS and CTS are great cars that compete head to head with the Germans but still need to overcome image and reputation problems. And if that isn't bad enough you've got the ELR and XTS which are outrageously priced by any measure. Knock 5-15% off the price of the ATS and CTS and 30% of the ELR and XTS and you may start selling some cars.
          express2day
          • 10 Months Ago
          @SethG
          I agree that the ELR is overpriced but I would not call the XTS outrageously priced. It has a lower base price than DTSs had five years ago even if you ignore inflation and it's much lower when inflation adjusted. I think it's more a product issue and/or declining interest for cars of its specific type in the market. 30% off the XTS would bring its base price under $32K. If that's all the market can support than Cadillac shouldn't bother with the XTS.
        Dean Hammond
        • 10 Months Ago
        @AudiA4
        Audi, that rear leg room in the back of a 3 series Bimmer is nothing to write home about....is the ATS smaller?....
          clquake
          • 10 Months Ago
          @Dean Hammond
          Size wise, the ATS & 3 Series are virtually identical, but there's three more inches of rear legroom in the 3 Series.
          Dean Hammond
          • 10 Months Ago
          @Dean Hammond
          Terry, cant the same be said for a 3 series?...
          Terry Actill
          • 10 Months Ago
          @Dean Hammond
          There is NO rear seat leg room in an ATS with the driver seat set for a 6' driver.
        Bernard
        • 10 Months Ago
        @AudiA4
        Try getting a new 328i for less. The ATS still cost less than an equivalent BMW.
      Fatfaso
      • 10 Months Ago
      I was really hoping I would love the ATS, but I was underwhelmed when I saw it at the Detroit Auto Show before it was released. As many have said, the back seat is simply too small. I own a 2010 Audi S4, and the size of the backseat is great (it's no full size car backseat, but you can actually still fit adults back there with no complaints). On top of that, the lack of a manual transmission paired with AWD killed the car for me personally. If I could get a 2.0T with a stick and AWD, I would have considered it, but alas, that configuration doesn't exist. Also, I hate the choices of the person who selects the paint options at Caddy. Why is everything so dark? Their red is a merlot-like red as opposed to BMW's candy apple red. Their white looks like a sparkly off-white instead if just a normal A4 paper white. It adds to the "old man" image IMO. Also, CUE is garbage (that isn't constructive so I'll elaborate... Where the hell are my volume/tuning knobs?!). Finally, who thought it would be a good idea to have trendy laser etching on the interior aluminum trim? It looks so tacky. Maybe they can right some of the ATS' wrongs when gen. 2.0 comes out. Until then, I'll wait to see what they do with the ATS-V.
        icemilkcoffee
        • 10 Months Ago
        @Fatfaso
        Agreed. GM is as always- too little too late. They carefully benchmarked the ATS against the BMW 3-series of the E90 generation (previous generation), to the point of slavishly copying their suspension. Well guess what- BMW has already moved on to the F30 generation, with more room everywhere, better fuel economy and lots of power even for the 328. So GM is back in its usual position of playing second fiddle, and desperately trying to play catch-up.
        Winnie Jenkems
        • 10 Months Ago
        @Fatfaso
        +10000 for the lack of manual + AWD combo. Dealbreaker for me as well. In the luxury market, only Audi and BMW still offer manual and AWD, but BMW makes you shell out over $45K for a 335i if you want it. At least Audi still offers Quattro + manual in the A4 for under $35K. Real leather comes standard, too.
      dohc73
      • 10 Months Ago
      Was thinking that the last generation CTS that GM thought was too big to compete with the 3-series and too small to compete with the 5-series may have actually been the sweet-spot size that didn't really bother people. The proportions just seemed to please people just fine, although I'm not sure how the new CTS is doing.
      ferps
      • 10 Months Ago
      There's definitely something missing from Cadillac right now. The ATS is a good car, but it's a bit tame and doesn't have a unique selling point. The CTS looks really nice, but the price is up there. Maybe the V models will spice things up.
      Joey
      • 10 Months Ago
      If these are the same guys that were responsible for the ELR pricing "strategy" and sales campaign, then by all means they deserved to be fired. I love it when they say the reason for the "resignation" was to "pursue other interests" - yeah other interests alright, like looking for a new job perhaps?
      Jason
      • 10 Months Ago
      Having just dumped my Audi B9 A4 Prestige S-Line for a ATS AWD Performance 3.6L, I can honestly say it is as good or better than my Audi was in most respects. However, Cadillac absolutely has priced themselves way to high. They have to be at priced at least 8-10% less then their cheapest priced German competitor. The ATS needs a V-Sport trim to compete with the Lexus F-Sport, BMW M Sport and Audi S-Line. The "sport" trims are usually not volume sellers, but they generally look sexier and getting them on the road attracts people to the show room. My 2014 ATS had a MSRP of $49815 and I got it for $10k off with incentives. Those incentives and discounts cause horrible depreciation which in turn damages brand image even if the car is fantastic, which it really is.
      jep11
      • 10 Months Ago
      I would have a CTS, but the price is way too high. If I'm gonna pay 50k for a car it would be a Mercedes! I like the Cadillac CTS but it just cost too much!!!
      tenspeeder
      • 10 Months Ago
      I wonder if CUE is turning people off. They just want knobs to turn.
        Dean Hammond
        • 10 Months Ago
        @tenspeeder
        Well, BMW has I drive, Audi has an over the top system.....Im not a fan, but the consumer has obviously spoken..
      NAIF S
      • 10 Months Ago
      It appears GM should have killed Cadillac and kept Oldsmobile.
        bootsnchaps60
        • 10 Months Ago
        @NAIF S
        GM hasn't learned yet that that badge engineering and modest differences among brands doesn't work anymore. GM NA is mostly rebadged Opels (Buick and previously Saturn and Pontiac), Holdens (Chevy) and Daewoos (Cruze, Sonic/Avero and Spark), with a few exceptions in the SUVs and CUVS. The trucks are triplicated. That leaves the Corvette and Camaro as the "originals".
      Revis Goodworth
      • 10 Months Ago
      Cadihack suffers from an arrogance that is institutionalized since it went and sold out with the Arts and Scientology design disaster that has run its course and no one will admit it. This arrogance allowed horrible products like the ATS and CTS to be launched as four door vehicles when they can in truth only carry two adults in comfort (with legs attached). The ATS is a miserable product to enter - the only time I've had a charlie horse in my calf trying to get into the back seat (six foot, 200 pound) and had to lie sideways to exit the damned thing - and the CTS is truly no better. If you can't even get that basic requirement to haul four adults in a four door luxury product, then the whole thing is horrific. If you were going to sell something just for two adults remove the backseat entirely and call it extended storage. Honduhblog and the industry's press has lied for years calling Cadihack in a Renaissance - a bold-faced lie considering that it had to add trucks (GMC's cross dressed for the gold teeth crowd) just to boost numbers and there are still not as many Cadihacks sold now as in 1990 when old farts were buying old fartihacks. Cadihacks marketing moves are some of the worst ever - introducing the ATS which killed the more profitable (or should be) CTS and then trying to downscale Cadihack into Buick range. Then the company has the nerve to mass produce garbage that isn't luxurious or remarkable until you pay through the nose for the V-Series. Cadihack is too arrogant to decide to do what Hyundai did - compete at a price initially - build volume - slowly raise the price as you IMPROVE your product and then you will show growth and credibility to command higher transaction prices. I see no change coming from this pathetic company as it will continue to fancy themselves competitors with BMW and Audi (ROFL!) while only being able to do so when it supersizes the price tag - no one in the wildest dream would pay BMW prices for a car likely made on the same line as a Chevrolet.
        Dave
        • 10 Months Ago
        @Revis Goodworth
        You suffer from far more arrogance than anything from GM.. your Anti GM, pro Ford drivel no matter what is pathetic. Your comments are noting but pre-k level worthless. The comments here are filled with legitimate constructive criticism some pro GM, some anti GM. Cadillac and GM in general have done many stupid things, but not only stupid things. Cadillac (as Ford) has made legitimate attempts at scoping out the competition and releasing innovative products that are at least somewhat competitive (while even applying unique to Cadillac traits) more so than only other GM division, not just rehashed, relabeled Fords. Why don't you just stop commenting until you have something unbiased and constructive to say.
        R.t Voll
        • 10 Months Ago
        @Revis Goodworth
        Do you even listen to yourself talk or do you just spray bullshit everywhere?
        Dean Hammond
        • 10 Months Ago
        @Revis Goodworth
        hate much Revis?...
        icemilkcoffee
        • 10 Months Ago
        @Revis Goodworth
        Cadillac has a number of issues, but frankly the Arts & Science styling is not one of them.
        Phil B
        • 10 Months Ago
        @Revis Goodworth
        Arts & Scientology..........Honduhblog........Cadihack...........fartihack........... So you're one of THOSE types, huh?
      x19x19
      • 10 Months Ago
      Cadillac went upscale with pricing way to fast. While I like the ATS and CTS both are 10K to 15K overpriced when reasonably equipped.
        express2day
        • 10 Months Ago
        @x19x19
        The new CTS sedan is now up in STS territory as far as size and price and the last generation STS didn't do well for Cadillac. The ATS is actually pretty inexpensive, though. I don't know if the smallish size is not appealing to traditional Cadillac buyers or what the issue is. I don't think it's price, though, especially with some of the incentives Cadillac has thrown at it.
      bullitt2605
      • 10 Months Ago
      Making them ugly and to expensive will do that.
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