We'll admit we don't understand all of this strange little ad for the Toyota Prius Plug In (our Japanese skills are not what they once were) but that just makes it all the more fascinating. The takeaway point is that a world full of PHEV Priuses will be astonishingly colorful at time and exciting, with food being delivered by a neck plug. Or something like that.

We recommend clicking below and just watching the 60-second spot (and the short making-of video) but if you'd rather read here's what we have figured out: There's some airline-pilot type guy who is visited by who he calls his sister. The voiceover says she's some kind of saleswoman, and she begins to talk up the plug-in Prius alongside the J-Pop group AKB48 Team 8, telling the crowd – including a man in a big, round bird mask – how easy it is to plug in. The old man watching the J-Pop girls tells the woman next to him, "I have their CD." Then we see the original duo back home and the guy says he's hungry before plugging in a blue energy wire. The same wire that then starts charging a Prius. That may not really clarify anything, but there you have it.

Watch for yourself below. At the very least, we won't confuse this ad for one from another automaker.





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    • 1 Second Ago
  • 13 Comments
      danfred311
      • 6 Months Ago
      try to remember that this is the company that is mass launching fuel cell vehicles in 6 months. they are idiots. hard to believe but true.
        United
        • 6 Months Ago
        @danfred311
        Hyundai already took away the title for first "mass produced" fuel cell vehicles sold in the United States. Until now all Toyota & others did was 'batch production' & 'testing'. Poor you.
        Joeviocoe
        • 6 Months Ago
        @danfred311
        not mass.... a few dozen... maybe a hundred. And we'll see if they are truly for sale or just lease only again. 6 months to go... and not an official peep about price.
      David Murray
      • 6 Months Ago
      I guess it might help with some translation. Because I have no idea what they are talking about.
      carney373
      • 6 Months Ago
      That "woman" isn't.
        Ziv
        • 6 Months Ago
        @carney373
        Yeah, that was one aspect of the ad that added to the "odd". And what was the orb shaped head of a bird thing? He seemed to be married to the cute girl, and I generally think we should try not to marry across the species wall, but this is Japan...
      rick_kop
      • 6 Months Ago
      Huh
      offib
      • 6 Months Ago
      Err-wha?
        • 6 Months Ago
        @offib
        mentally ill (?)
      EVSUPERHERO
      • 6 Months Ago
      Uncle Sam of Japan wants you! To plug in. Clearly the younger generation wants you to plug in.
      danfred311
      • 6 Months Ago
      men ta lee il
      Grendal
      • 6 Months Ago
      What's the problem? It made perfect sense.
      Ben Crockett
      • 6 Months Ago
      Have you ever watched a Japanese game show - wouldn't have expected anything less.
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