• ETC
  • Jun 18, 2014
Uber TransformersYou've got to love weird cross-promotion opportunities. Transformers: Age of Extinction, the fourth film in the franchise from Michael Bay, may be one of the most anticipated blockbusters of the summer. To promote the new movie, its marketers have partnered with ridesharing service Uber to make the childhood dream of many people a reality. They are teaming up to let people hail the latest iteration of Optimus Prime and go for a ride to their destination.

Prime will somehow switch vehicles over the course of the film to become a highly customized Western Star semi, and that will be the truck available to ride in. However, it will be a very limited engagement. Prime will be driving around from 1:00 PM to 7:00 PM in Dallas on June 16, Phoenix on June 19 and Los Angeles on June 21. So getting to show up at your destination in a Transformer will be a very tough undertaking. Also, contrary to the photo to the right, Uber says that there will be only one semi available for rides on each day. It will all lead up to the film's premiere on June 27.

This is definitely a very clever idea. You would have been the coolest kid in school if this had been possible 30 years ago.


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    • 1 Second Ago
  • 11 Comments
      Aaron
      • 6 Months Ago
      It will be in Dallas on June 16th? And you posted this June 18th? Thanks.
      Muttons
      • 6 Months Ago
      The truck is terrible. Nothing beats the standard pristine Peterbilt. This is an abomination.
        zepeda1
        • 6 Months Ago
        @Muttons
        I agree, I think he (it) looks dated already and the movie isn't even out yet. And are those exhaust pipes under the fuel tanks, as well as out the top?
          SpikedLemon
          • 6 Months Ago
          @zepeda1
          It's illogical considering that the Transformer's fuel source isn't a gasoline powered ICE. So both the sound and appearance wouldn't align. ... But it's all a made-up fantasy story anyway. Much like nixing the original VW Bettle for a Camaro based on sponsor money.
          EVSUPERHERO
          • 6 Months Ago
          @zepeda1
          When your spewing out as much pollution as this truck, you need eight exhaust pipes. More exhaust pipes and coffee can size exhaust obviously means more power. However in many cases it means obnoxious sound just to get rolling from a stop sign and less power because the owner doesn't have the knowledge or money to make more power just louder exhaust.
        J W
        • 6 Months Ago
        @Muttons
        Calm down, this is a fictional character. It's not like they made him a Toyota Prius. Just a modern rig.
      RetrogradE
      • 6 Months Ago
      "hailable" is not a real word. This truck is not a real Transformer. "You would have been the coolest kid in school if this had been possible 30 years ago." They didn't have semi-trucks with flame paint 30 years ago?
      SpikedLemon
      • 6 Months Ago
      Ugh. I know it doesn't align with the sponsors but it still should have been a modern cab-over.
      • 6 Months Ago
      [blocked]
      paulwesterberg
      • 6 Months Ago
      Why is this posted to green.autoblog.com?
        RetrogradE
        • 6 Months Ago
        @paulwesterberg
        Because if you're 6 years old, you'll be green with envy.