How do you build a strong group of loyalists from the next generation of American drivers? You start em' young. Ford has taken that lesson to heart, as we can see in the first batch of images of the company's new entry to the pre-school market, the Power Wheels F-150.

This particular example was caught returning from testing around Ford's base of operations in Dearborn, MI – covered in tiny little bits of camouflage, too. Now, this could very well end up being a collaboration between Power Wheels and Ford. Then again, it could just be some bored engineers that decided to troll the local congregation of spy photographers, who earlier today captured images of the next Focus RS and SVT Mustang.

Whatever it is, it's pretty darn cool. Take a look up top for images of the new Power Wheels F-150.

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    • 1 Second Ago
      • 11 Months Ago
      About time, everyone moaning about not having a true compact truck in the market, well there you go the Ranger replacement, Power Ranger. LOL
      • 11 Months Ago
      Slow day in the R&D shop? Camo a power wheels and troll the spy photogs. Awesome stuff.
      • 11 Months Ago
      Now we know Ford's CAFE strategy...
      • 11 Months Ago
      Awe, it's a cute stunt. And hey, free publicity to boot.
      • 11 Months Ago
      Holy ##it, that is friggin hilarious. That just made my day.
      Avinash Machado
      • 11 Months Ago
      • 11 Months Ago
      I've got to hand it to Ford for having a sense of humor.
      • 11 Months Ago
      Brandon, I guess "it's cool" if you're retarded or were raised on a farm. But I'm not, and I wasn't. Also, if you're trying to abbreviate "them" (like you were), you write 'em, not em'. You're a moron.
        • 11 Months Ago
        Clearly someone is bitter that they never got to drive around in a Hot Wheels F-150 (or any other Hot Wheels for that matter) when they were a child. I for one, think "it's cool." Haters gonna hate.
        • 11 Months Ago
        But your are a jackass
      • 11 Months Ago
      Sadly, that image is what most truck buyers think they need to two something like that.
      • 11 Months Ago
      Start them young sounds like from Porsche ads. like this:
      Chris Herrick
      • 11 Months Ago
      My grandson got one of these Power Wheels in a Raptor version with a working FM receiver, working tailgate, floor shifter and seating for 2 in red with Raptor black trim....a slick little vehicle....getting them hooked on the Blue Oval
      • 11 Months Ago
      I'll just go ahead and say it here. The current generation model looks so much better than this one. :-/
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    2015 Ford F-150
    MSRP: $25,800 - $55,070
    2014 Ford F-150
    MSRP: $25,025 - $54,410
    2013 Ford F-150
    MSRP: $24,070 - $53,300
    2012 Ford F-150
    MSRP: $23,500 - $52,305
    2011 Ford F-150
    MSRP: $22,790 - $51,770