Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.

The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.

Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Scroll down to watch the four offbeat commercials released so far. We can't wait to read your reactions.








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    • 1 Second Ago
  • 24 Comments
      Brian
      • 6 Months Ago
      Really??
      J W
      • 6 Months Ago
      4.5 seconds into the first video it had my attention. after that, not so much...
      Gilly
      • 6 Months Ago
      This entire brand is a joke.
      Majerus
      • 6 Months Ago
      The ads will not help after a test drive
      Nicholas
      • 6 Months Ago
      Who ever made this should chew on a missile.
      Bernard
      • 6 Months Ago
      The age this is intended for doesn't even have a driver's license yet.
      IBx27
      • 6 Months Ago
      If they didn't make the one about the Abarth, I'd have laughed at these, but they made the one about the Abarth being automatic. That makes me hate everything about Fiat.
        aatbloke1967
        • 6 Months Ago
        @IBx27
        The rationale of Americans really is astounding. Fiat is a business and by offering an automatic they're simply aiming to broaden its appeal. You don't have a clue about Fiat or its heritage.
          r_dezi
          • 6 Months Ago
          @aatbloke1967
          believe me, in the 'USA' ... the auto Abarth will sell.
          aatbloke1967
          • 6 Months Ago
          @aatbloke1967
          @IBx27: Had Karl Abarth have been alive today and been privy to today’s motoring technology, there’s every chance he would have dabbled with everything from dual-clutch systems to clutchless manuals to CVTs to standard automatics. But there’s also every chance his company would have still been ingested by Fiat in the early 1980’s and that he would have headed their racing and tuning programmes. Simply because you favour a traditional manual – indeed, as do I – does not result in the vision of Karl “turning in his grave” as a consequence of an Abarth fitted with a slush box. Not only have automatics come a long way from the days when Karl was alive, your particular brand of logic could be applied to every modern accoutrement standard in today’s cars but, in the 60’s, either the vestige of luxury cars or indeed unheard of: power steering, traction control, ABS, ESP, the list goes on. Fiat have done a fine job since re-establishing Abarth since it created it as a full-on subsidiary in its own right in 2006 to re-engineer the Punto and subsequently the 500. These are genuine successors to the former re-engineered Fiats Karl himself developed, and nothing about them can be considered heretic in any way, shape or form. The crucial difference however is that Abarth is, these days, a business run by Fiat and to that end it has to make decisions which are in the interests of business in the twenty-first century as opposed to those of the purist stuck in the twentieth. I would personally like to see Abarth get its hands on the Fiat Viaggio (aka Dodge Dart) to recreate a true successor to the glorious Abarth 131 Rallye.
      Dmitriy Markelov
      • 6 Months Ago
      I'd say from a marketing standpoint its brilliant particularly when you take into account the younger demographic they are targeting.
      carguy1701
      • 6 Months Ago
      I'll admit it, I laughed. Hard.
      Gorgenapper
      • 6 Months Ago
      Fire this guy now.
      johnnythemoney
      • 6 Months Ago
      Different and fresh ads, probably good enough for the web but definitely out of place on TV. They were surely extremely cheap to make, and they are somewhat funny, surely more than the average automotive ad, but I don't see the point. And I grew up with GIFs.
      MX5 Racer
      • 6 Months Ago
      Wow those are stoopid.
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