On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."

We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.

Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

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    • 1 Second Ago
      Billy Farmer
      • 6 Months Ago
      GM should make a tail gate with a ramp inside it to be able to load stuff like motorcycles and lawn mowers into the truck bed ! Have the ramp come out of the tail gate in 2 sections ....
      • 3 Months Ago

      Ha, I worked on those parts.  All of them.  

      • 6 Months Ago
      I heard this is all part of their new marketing campaign. Basically, they're telling customers they need to put "GearOn," as in protective gear, before they enter one of their vehicles, seeing as they have a high propensity towards killing their occupants. Great way to save money on recalls.
      • 6 Months Ago
      Ford's next, with the Mor-on
        • 6 Months Ago
        Aaaww you made a joke, that's cute! But in our reality it is GM who's always trying to catch up with FoMoCo when it comes to trucks. (I admit I wish it was the same with Caddy vs. Lincoln. :)
      Joe Carter
      • 6 Months Ago
      It'll take more than a fancy trademark to get me to consider driving anything GM owned.