2014 Chevrolet Corvette

Automakers trademark names all the time, whether they want to protect some part of their past or if they are considering a model even far in the future. But occasionally a trademark pops up that is much more enticing than the rest. For example, General Motors recently reserved the name Zora for "motor land vehicles, namely, automobiles," according to the United States Patent and Trademark Office.

The name Zora in association with GM immediately calls to mind the Corvette. Zora Arkus-Duntov is generally considered the father of the 'Vette, at least as the performance car we know it today. He helped get the Chevrolet V8 in the first-generation model to provide a performance boost over its relatively anemic inline-six. He also spearheaded the Grand Sport program that aimed to make the second-generation a world-class racing success.

A Zora edition Corvette could be an interesting way to revive the Grand Sport edition from the previous generation. However, at the moment it may be too soon to say what GM is doing with it. Autoblog contacted company spokesperson Monte Doran who told us he didn't know anything about using the Zora name. With the reservation just a few days old, it could be years before the 'Vette's father is honored with his own model, if ever. Scroll down to read the entire filing.
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Word Mark ZORA
Goods and Services IC 012. US 019 021 023 031 035 044. G & S: Motor land vehicles, namely, automobiles
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86297324
Filing Date June 2, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) General Motors LLC LIMITED LIABILITY COMPANY DELAWARE 300 Renaissance Center Detroit MICHIGAN 482653000
Attorney of Record Timothy G. Gorbatoff
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE