Not content with a bit part on the options sheet, high-end sound gets a starring role on the BMW Individual 6 Series Gran Coupe Bang & Olufsen Edition. There's no technical difference between the 1,200-watt, 16-speaker High End Surround Sound System in this run of 6 Series Gran Coupes and the $3,700 system you can order as an option on the standard Gran Coupe, but the special edition gets brushed black aluminum finish speaker grilles, a first for the range.

The packages and colors are what set these apart, exteriors available in either Brilliant White Metallic or Dark Graphite II Metallic, interiors possible in either black or Opal White and black. You'll also get upgrades like the Cold Weather, M Sport Edition Packages on the non-M car, the Competition Package and Executive Package on the M, plus piano black wood trim, special floor mats and lots of B&O badging.

This isn't just a special edition, it's a limited edition, with BMW saying only 100 will be produced. Prices start at $116,240 for the 650i B&O Edition and top out at $152,423 for the M6 B&O Edition. There's a press release below with more details, and we've included a video on the stereo itself to help understand why it might deserve a car named after it.


Show full PR text
BMW Individual 6 Series Gran Coupe "BANG & OLUFSEN" Edition.

The Ultimate Driving Machine meets the finest High-End Sound.


Woodcliff Lake, NJ – June 6, 2014. . . BMW announced today the launch of the 2015 BMW Individual 6 Series Gran Coupe "BANG & OLUFSEN Edition" which exemplifies the design and engineering prowess of the two luxury-sector manufacturers. This limited run of vehicles seamlessly combines the most exquisite materials and craftsmanship with state-of-the-art technology and the finest high-end sound.

Production is limited to 100 BMW 650i Gran Coupemodels equipped with either rear wheel drive or BMW xDrive all-wheel drive and powered by the BMW TwinPower Turbo V-8. Customers looking for an even sportier driving experience can choose one of tenBMW M6 Gran Coupe "BANG & OLUFSEN Edition" vehicles, equipped with the Competition Packagethat enhances the most powerful engine ever fitted to a BMW production vehicle by raising its output from 560 to 575 hp. Orders are being taken now on a first-come-first-served basis with deliveries this summer.

Taking the sleek yet powerfully styled 6 Series Gran Coupe as its canvas, the edition is offered in two BMW Individual colors – Brilliant White Metallic or Dark Graphite II Metallic.

The interior features the finest handcrafted Merino Leathersin either Black with Contrast Stitching/Piping or Opal White & Black with Contrast Stitching/Piping. This design theme is complimented by a Piano Black Wood Trim with a "BANG & OLUFSEN" inlay on the front cup-holder lid as well as specially designed floor mats. The M6 Gran Coupe adds the M logo uniquely embroidered into the front headrests in the M colors.

At the core of the series of vehicles is the Bang & Olufsen High End Surround Sound System with special loudspeaker grilles in a brushed black aluminium finish which make their debut on this edition. With 16 active loudspeakers powered by 1,200 watts, the Bang & Olufsen system has all the power it needs to deliver rich, convincing sound.

Over and above the special features, the "BANG & OLUFSEN Edition" leaves nothing to be desired with an impressive list of standard contentthat includes the Cold Weather Package as well as the M Sport Edition (which is comprised of the M Sport Package, Executive Package, LED Lighting Package, and Driver Assistance Plus Package). The M6 Gran Coupe also boasts a fully loaded list of standard content with the addition of the high-performance Competition Package, Executive Package and Driver Assistance Plus Package.

Every BMW Individual "BANG & OLUFSEN Edition" also comes with a set of black BeoPlay H6 high-end headphones specially finished in the same brushed aluminum treatment as the car's loudspeaker grilles.

"BANG & OLUFSEN Edition" Brief description

6 Series Gran Coupe 650i/xi (M Sport Edition)
Brilliant White Metallic or Dark Graphite II Metallic
Full Merino Leather Black or Opal White & Black
Contrast Stitching & Piping
Bang & Olufsen Sound System speakers in special finish
Piano Black Wood trim with Bang & Olufsen Inlay
Special Floor Mats
Cold Weather Pkg., M Sport Edition (M Sport Pkg., Executive Pkg., LED Lighting Pkg., Driver Assistance Plus Pkg).
20'' M Wheels

M6 Gran Coupe (Competition Package)
Brilliant White Metallic or Dark Graphite II Metallic
Full Merino Leather Black or Opal White & Black
Contrast Stitching
Bang & Olufsen Sound System speakers in special finish
Piano Black Wood trim with Bang & Olufsen Inlay
Special Floor Mats
Color M Logo embroidered into Headrests
Competition Pkg., Executive Pkg., Driver Assistance Plus Pkg.
20'' M6 Wheels standard

"BANG & OLUFSEN Edition" PRICING (including $950 Destination and Handling)
650i B&O Edition
$116,240

650xi B&O Edition
$119,240

M6 B&O Edition
$152,423

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 120 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com.


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    • 1 Second Ago
  • 19 Comments
      ferps
      • 6 Months Ago
      $116k for a 650i. LOL.
      Spartan
      • 6 Months Ago
      $152,423 for a B&O branded BMW M6???? You hear that? That's the sound of the BMW printing press.
      11fiveoh
      • 6 Months Ago
      150k, HA my pops has a 14 m6 gc, he picked up used for 97k. Even at that it is overpriced without a doubt. I can't believe people buy these things (assuming they do) his is the only 4 door m6 ive seen on the street. For this price range I want something more exotic with more panache.
        neilyadig
        • 6 Months Ago
        @11fiveoh
        you're right, have yet to see an M6 GC on the street. interesting to hear from someone who has one though.
      w3423490785
      • 6 Months Ago
      rest of world paying at least $12k for a naked 650i, i paid $326k for a M6. so much complain from land of cheap car.
        Richard
        • 6 Months Ago
        @w3423490785
        Ironically, in countries where these cars do cost $350k it's the royal family and their cronies buying them a the expense of their starving citizens' welfare....
      Adrian Elliot
      • 6 Months Ago
      BMW. Please. Just stop.
      AlphaPhotek
      • 6 Months Ago
      Fix the title! It should say "bang" not "band"
      whatever
      • 6 Months Ago
      Living in Westchester County, NY I've seen, like, one 6-Series Gran Coupe. Maybe two, but could have been the same one I guess. The A7 on the other hand...
      Jonathan
      • 6 Months Ago
      Would anyone who's spent time listening to the upgraded B&O sound system care to comment on how it sounds? How does it compare to the other audio trim levels, and does it stack up against other makes in the class?
      tbird57w
      • 6 Months Ago
      bmw keeps sinking more money into the 6 series, but i don't think it is worth it.
      johnnyhedwardsjr
      • 6 Months Ago
      I remember when this car was first shown as a concept and I fell in love with it. However, now that it's been on the market for 2 years I have been turned off by it's ridiculous pricing. I actually wanted this car, but bought an A7 for basically half the price... and they kind of are supposed to compete against each other. This car should have just been the 5 Series and they should have started them in the $52,000 range. They would have sold like hot cakes then.
      Edsel
      • 6 Months Ago
      BMW will soon offer a "Limited Luxury Super Spectacular World Editions" featuring Corinthian leather, a padded vinyl roof, delectable coach lamps gracing the etched C pillar opera windows, complementary pinstripes, and a 20,000 watt 8-track quadraphonic sound system by Zenith. Only 100 will be offered to those deemed suitable by the marketing geniuses at Bayerische Motoren Werke. Pricing starts at whatever we think we can pick out of your pockets.
      Richard
      • 6 Months Ago
      (I say this as a BMW owner -owner not lessor) 2 Questions: (1) Does it come with a suit that is invisible to those unfit for their positions, stupid, or incompetent? (2) Always the most important question for any BMW: How mush is the lease payment?
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