Enthusiasts have been clamoring for Infiniti to build a car like the Q50 Eau Rouge for years. In concept form, it employs the GT-R's much-loved 3.8-liter twin-turbo V6, tuned to produce 560 horsepower and 442 pound-feet of torque, with the whole works slid underneath fetching luxury sedan bodywork with carbon fiber aero aids. At this point, the model is rumored to be all but certain for production. The company recently even put Sebastian Vettel in one to show it off. However, Infiniti President Johan de Nysschen is suggesting that the model's lifetime could be brief, limited and rather expensive.

The Infiniti boss recently gave a long interview to Motor Trend that spilled a lot of beans about the Eau Rouge. While he refused to officially admit that the super sedan was on the way, he admits that he's "pushing the Eau Rouge concept for commercialization."

According to de Nysschen, if built, the production version will hew closely to the concept with the engine from the GT-R, but the seven-speed automatic transmission and all-wheel drive system will come from the Q70. And while that would make the Eau Rouge a performance powerhouse, it might also be a rarity on the road:

"I would have to say in order to set expectations, we're probably looking at a $100,000 car. We are probably also looking at 250-500 units a year. So that's low volume. And we probably have, in terms of my current expectation, only a two-year life cycle."

Even at that price – which puts it in the neighborhood of the GT-R that donates its engine – de Nysschen expects that Infiniti will lose money on each one, in part because so much of the work will have to be done by hand. However, getting the high-performance project done would be a breakthrough for the company and possibly open doors for more models to use the powertrain – even a possible coupe.

De Nysschen certainly seems bullish about it, and the Eau Rouge could be the perfect way to say sayonara to the current GT-R. With the next generation heavily rumored to opt for a hybrid powertrain to match the company's LMP1 endurance racer, the current engine deserves a proper sendoff.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 97 Comments
      barkeep
      • 6 Months Ago
      Not surprising, since the GT-R is already over $100,000. This Q50 Eau Rouge is basically a practical, luxurious, 4-door GT-R.
        graphikzking
        • 6 Months Ago
        @barkeep
        Normally I would agree but Germans tend to charge a 20k premium for their coupe over the sedan versions. See M6 versus M5. Now they both have similar levels of luxury but still what makes the 2 door 20k more than the 4 door when they have the same engine, transmission etc? I really thought Infiniti would try to keep the price down below the GTR. Not 20k down maybe 5-10k less than a GTR? I guess they are afraid of really canibalizing sales because the weights are probably very close to the same.
      andrite36
      • 6 Months Ago
      I wish this was less expensive and they built it according to consumer demand. Didn't the Subaru WRX begin this way?
      Octane
      • 6 Months Ago
      Ignorance about the auto industry = Nunya
      Hybridnetics
      • 6 Months Ago
      **Drunk guy at the bar slurring** I..I.. I didn't wanna buy yer stupid moulin rouge anyway pffft..
      kuntknife
      • 6 Months Ago
      Fun fact, when translated to English it's the "Infiniti Menstruation"!
      Scooter
      • 6 Months Ago
      Its too unnecessary for the mass public. Too new to be popular. Will likely sell too low to justify a profitable sales goal. I think we should all just enjoy the fact it's very possible Nissan builds it in the near future. Most companies scrap these kinds of plans anyways when the strong possibility of losing money comes into play. Kudos for Nissan for having the stones to seriously consider this car.
      Britt Benston
      • 6 Months Ago
      As decent-looking as Infinitis have become, the buyer here would be the ISF buyer. For a high-priced Japanese car with no provenance, there's very little market/real interest. If they want to do "halo car", they should make a stunning GT from the GTR; something that would give the Alfieri a run for the money.
      Lamborandon
      • 6 Months Ago
      same **** every time, **** all these cars, Tesla is the only car company that has my attention, all these other cars the same
        carguy1701
        • 6 Months Ago
        @Lamborandon
        Autoblog Green is thataway
        carguy1701
        • 6 Months Ago
        @Lamborandon
        Also, Tesla doesn't play in the same sandbox as AMG, M, et. al, and probably won't for a while. Friggin' Tesla fanboys, they're almost as bad as Honda fanboys.
          Bernard
          • 6 Months Ago
          @carguy1701
          I think he's trolling you...
          nick
          • 6 Months Ago
          @carguy1701
          I'm just going to leave this here: http://youtu.be/vvHTN0Yi1t4 I will say that there really was no reason for Tesla to be brought up in this comment section, though.
          • 6 Months Ago
          @carguy1701
          [blocked]
      Nunya
      • 6 Months Ago
      Hey, stupid CEO. If you price it reasonably, you will sell THOUSANDS, instead of hundreds. No one believes your BS. Anyone who believes companies owned by stockholders actually sell products AT A LOSS is an idiot and I would like to sell you a few products of my own. The GTR is a SALES FAILURE due to the LAUGHABLE increase of FORTY THOUSAND DOLLARS for a car that remains basically unchanged.
        carguy1701
        • 6 Months Ago
        @Nunya
        Are you still on about this BS? The GT-R is priced the way it is because Nissan believes that a high price is part of exclusivity. >car that remains basically unchanged. Right, because the horsepower and torque haven't been increased, and the suspension hasn't been retuned... Oh wait yes they have.
      Eggmania
      • 6 Months Ago
      its hilarious to see infiniti struggle so futilely to put out a single high performance car. lexus has put out 3 in the last 5 years. they should probably ask lexus how they did it
        Cruising
        • 6 Months Ago
        @Eggmania
        On the contrary, what has Toyota released lately that competes with the 370Z, Juke-R/NISMO, GT-R NISMO? Maybe Toyota should ask Nissan how they did it. Also Toyota should ask Infiniti's director of performance how they have four Forumla 1 championships.
          carguy1701
          • 6 Months Ago
          @Cruising
          ^ truth The Infiniti branding was more to get the brand noticed in Europe.
          Hek!
          • 6 Months Ago
          @Cruising
          Infiniti only joined RBR as a sponsor in 2011 and had bugger-all to do with the development of the car really.
          carguy1701
          • 6 Months Ago
          @Cruising
          ^ truth The Infiniti branding was more to get the brand noticed in Europe.
      Marc Hamady
      • 6 Months Ago
      CTS-V would **** on this car and not cost $100K.
      quuppa70
      • 6 Months Ago
      heh $100,000? datsun
        mitytitywhitey
        • 6 Months Ago
        @quuppa70
        I dont know why people think calling it a Datsun is an insult. One of the 3 teams that finished on the podium with a GTR in One Lap of America 2014 named themselves Team Datsun. Shows how much they don't care about badge whorring
          quuppa70
          • 6 Months Ago
          @mitytitywhitey
          if you are from Europe you know... they would sell probably 1 per year of these
    • Load More Comments