Remember the original concept that previewed the latest generation Subaru WRX? If not, then just look above for a gallery of photos following its debut at the 2013 New York Auto Show. We loved it, and thus, were sort of disappointed when we first saw the less-aggressive production model.

It's not that the production 2015 WRX is ugly, per se. It just doesn't have the gaping grille, four-door coupe lines or squinting headlights that give the concept so much verve. But as it turns out, Subaru might have realized that it was on the right track with the more assertive styling. Rumors coming out of Australia suggest that the shape could form the basis for the next-generation Impreza, and next WRX, along with a major platform shift.

Subaru chief designer Mamoru Ishii tells Motoring that that the next-generation car will ditch the rather utilitarian current design in favor of something more exciting. Like the WRX concept, the design will start wide at the bottom for an aggressive stance and taper up to the roof. That styling would likely get even more aggressive for the next 'Rex.

The styling shift isn't the only big change on the horizon for the entry-level model. As part of Subaru's growth strategy, it's developing a new modular Subaru Global Platform to underpin most of its models. Motoring believes that the Impreza will be the first to use it in 2016. The latest rumor lines up surprisingly well with earlier rumblings of Subie considering moving some of the model's production to its Indiana factory in 2016. With the Camry no longer built there, the company has room to expand.


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  • 64 Comments
      Lachmund
      • 6 Months Ago
      hmm....yeah...sure
      drew
      • 6 Months Ago
      I'll believe it when I see it, but I sure hope I see it.
        SloopJohnB
        • 6 Months Ago
        @drew
        Well, it's not a hatchback which will encourage some and discourage others. I like a 5 door hb.
      Jon Murphy
      • 6 Months Ago
      Here's an idea Subaru...You should have made this car THE FIRST TIME you introduced this concept. NOW they are stating the next WRX will look more like this concept. Of course they are going to say that, the one they just released is hideous (and I mean hideous even for Subaru standards). However, the next wrx is about 5 years away! This concept will probably look dated by then.
      andrite36
      • 6 Months Ago
      I always wondered... if a vehicle could look like ANYTHING... why would they choose the look that they currently do...
      pinsimms99
      • 6 Months Ago
      Don't worry about the looks, just sell it as a hatchback again.
        Rr778
        • 6 Months Ago
        @pinsimms99
        Buyers just refused to buy the old hatch, in multi car households when most households have SUVs hatches make less sense. Feel bad for hatch fans, but they just don't sell well enough to justify building them
          Rr778
          • 6 Months Ago
          @Rr778
          No that's the internet fanboy pride rate obviously Seriously though I love the idea of more performance cars in more trims, but I understand that companies do have to make sacrifices in order to sell cars.
      foxtrot685
      • 6 Months Ago
      "Subaru chief designer Mamoru Ishii tells Motoring that that the next-generation car will ditch the rather utilitarian current design in favor of something more exciting." Isn't this the EXACT same line that was fed to consumers to make them believe that the 2015 WRX was going to: 1. be visually exciting? 2. have its own unique platform? 3. not even look like an impreza at all? 4. make everyone want 2 or 3 of them? I feel like we've been down this road. Stop announcing it and just do it!
      jtciti
      • 6 Months Ago
      Reality check - for whatever reason, production cars will almost always never look as cool as concepts. Probably because car companies are run by suits, and designers are not told what the real life constraints are. Look at the shift from the concept volt to the production one - what a sad, sad day when that thing got unveiled, let me tell you.
        superchan7
        • 6 Months Ago
        @jtciti
        Sanity check - When Subaru has already released the Impreza, nobody should expect the WRX to look any different aside from the ground effects and track width.
      Hazdaz
      • 6 Months Ago
      Just stop. This is all just click-bait (that we have all fallen for, including myself) because everyone knows how much the enthusiast community (especially the Subaru faithful) took to that WRX Concept, and at the same time how disappointed we all were with the production version. Its not going to happen. If Subaru was going to base a model on that great-looking Concept, it would have been the just released WRX. Not for a car that won't get redesigned again for at least 5 years. And they would never release such an aggressive design on the regular Impreza. No way. They guys (and/or the people that invented this rumor) are just making up stuff to get clicks.
      Baylok
      • 6 Months Ago
      Do it! And when you do, I'll be back!
      Winnie Jenkems
      • 6 Months Ago
      Good, I hope it does. Subaru, while getting better, could use an injection of decent styling, and this thing looks awesome.
      Avinash Machado
      • 6 Months Ago
      Beautiful.
      kingrat001
      • 6 Months Ago
      This is by far the best looking, most "normal" Subaru I've ever seen. It might actually make me think about buying one, if they actually make it.
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