It's been several months since Hyundai first revealed the Veloster Re:Flex at the Chicago Auto Show. The special-edition of the quirky Korean hatchback features an array of chrome accents and exclusive available Ice Pearl paint along with LED lighting, red or black leather interior, and of course special badging all around, available exclusively with the 1.6-liter naturally aspirated four-cylinder engine and six-speed dual-clutch gearbox.

Limited to just 3,000 units, Hyundai has now released pricing for the Veloster Re:Flex edition at $21,650, plus the standard $810 destination charge, for a delivered total of $22,460. That makes it $3,850 more expensive than the base Veloster (at $17,800 list or $18,610 delivered), but add to that the $1,250 for the DCT and you're already looking at $19,860 delivered. Add on the $1,800 Style Package (all of whose equipment is included in the Re:Flex save the panoramic roof) and you're looking at a delivered price of $21,660, so in the end the actual premium Hyundai's getting for the Re:Flex edition is $800 (plus whatever the missing sunroof is worth to you, because you can't option that separate of the aforementioned Style Package anyway). Details in the press release below.
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Only 3,000 Units of The Veloster RE:FLEX Edition Will be Available

FOUNTAIN VALLEY, Calif., June 2, 2014 – The 2014 Hyundai Veloster RE:FLEX Edition, the newest member of the Veloster lineup, is available now in Hyundai dealerships. The Veloster RE:FLEX Edition delivers a combination of unique features, exclusive Ice Pearl color availability and a limited production run to appeal to Veloster intenders.

"Compact sporty customers are often looking for limited-edition models with even sportier styling," said Scott Margason, director, product planning, Hyundai Motor America. "The new Veloster RE:FLEX not only delivers, but the highly prized limited editions are equipped with additional unique features and exclusive colors that will make proud owners boldly stand out in the crowd."

The Veloster RE:FLEX Edition was unveiled at the 2014 Chicago Auto Show, and with only a limited production run of 3,000 units, promises buyers that they will own a truly unique Veloster model. RE:FLEX features black or red full leather seating, projector headlights with LED headlight accents, LED taillights, LED illuminated door sills, 18-inch alloy wheels with a PVD chrome finish, chrome hood accents, chrome door handles and RE:FLEX badging on the exterior and floor mats. All RE:FLEX models use the Gamma 1.6-liter, four-cylinder engine and six-speed EcoShift® dual-clutch transmission.

Veloster continues to attract Hyundai's next generation of buyers, earning numerous accolades including the Polk Automotive Loyalty Award, Bloomberg's "Best Economy Car" and one of the 10 Coolest Cars Under $18,000 of 2014, according to Kelly Blue Book's for the third year in a row. To see the full Hyundai Veloster lineup, visit:

The Veloster RE:FLEX DCT has an MSRP of $21,650, excluding $810 freight, and includes all of the Veloster DCT Style Package equipment excluding the panoramic roof.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Assurance Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit

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    • 1 Second Ago
      • 6 Months Ago
      But can it Dodge a RAM?
      • 6 Months Ago
      Is there a contest going on to see how many time the word "exclusive", or any of its variants, can be used?
      • 6 Months Ago
      Hey NightFlight200, Since you work in Marketing at Hyundai, who is your target market with all that CHROME. Old 1980's Pontiac buyers?
        • 6 Months Ago
        Maybe they're trying to win over Nissan fans...
        • 6 Months Ago
        Considering the Duran Duran name they chose, maybe...
      • 6 Months Ago
      I like how Hyundai added those hideous chrome wheels to try and distract from what a crap car the Velosturd is.
      • 6 Months Ago
      Nope. Still an ugly, bloated pig of a car........
      Love Great Danes
      • 6 Months Ago
      Watch out for RAM pickup trucks. They seem to eat Velosters.....
      • 6 Months Ago
      For a car that most already argued was way too much "show" for the available "go", pretty silly to tack on even more show onto such a pedestrian platform. If anything, why not spruce up the turbo?
        • 6 Months Ago
        Like this?
      • 6 Months Ago
      Another 2 grand and you've got a fiesta st, just saying. This car has never made sense to me. Not fast, not a lot of utility, not especially comfortable, crude suspension means the handling isn't special. Just a crummy economy car with shiny parts.
      • 6 Months Ago
      Wait, you can't even get it with the sunroof? What a terrible "special" edition. And I mean very special. They even call it "Reflex" without doing anything to improve it's actual reflexes, which are the biggest letdown of that car.
    2015 Hyundai Veloster
    MSRP: $18,000 - $22,600
    2014 Hyundai Veloster
    MSRP: $17,800 - $22,300
    2013 Hyundai Veloster
    MSRP: $17,600 - $22,100