There is always something a little grotesque when traditionally animated characters are brought into the real world. For example, something about seeing Mickey walk around Disney World just doesn't look quite right, and Nintendo is proving the rule with its latest cross promotion involving Mario and the Mercedes-Benz GLA-Class.

Real-life Mario Mercedes-Benz GLA-ClassIn Japan, Mario is starring in a whole advertising campaign for the GLA, including a commercial showing both the traditional 8-bit version (above) and creepy real-world incarnation (right). There's even a terrifying looking, physical Goomba in it. The promotion goes even farther with the Go GLA website that shows off the CUV through the famous first level of Super Mario Bros. with the classic opening tune playing in the background.

According to Kotaku, the GLA will even be a free, downloadable car for Mario Kart 8 in Japan. It's not confirmed yet whether the Mercedes is also coming to the game in the US, though. Scroll down to watch the latest adventure of gaming's favorite plumber riding in his new premium crossover.


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    • 1 Second Ago
  • 21 Comments
      Thor
      • 6 Months Ago
      German car, Japanese game, Italian plumber? That's a regular Axis of bizarre right there.
        Brodz
        • 6 Months Ago
        @Thor
        Italian plumber gets loses a life... switches sides and in roles the Ford Mustang.
        Gorgenapper
        • 6 Months Ago
        @Thor
        ..... I never even noticed.
      askroon
      • 6 Months Ago
      I didn't laugh until the very end - that was quality.
      carguy1701
      • 6 Months Ago
      Those Little Goombas can wreck your ****. Also, dat nose.
      berto
      • 6 Months Ago
      Somebody's been watching this http://m.youtube.com/watch?feature=kp&v=wHwyca7gu7E
      NY EVO X MR GUY
      • 6 Months Ago
      LOL @ gumba walking into mario and killing him. Hilarious. If the GLA gets the mushroom it turns into the GL450. Get the Star and it goes AMG.
      Krazeecain
      • 6 Months Ago
      "According to Kotaku, the GLA will even be a free, downloadable car for Mario Kart 8 in Japan." Wow. That's just... gross. Nintendo must be getting pretty desperate for cash here...
      Joeyjojoe
      • 6 Months Ago
      who comes up with this random marketing crap?
      Krazeecain
      • 6 Months Ago
      "According to Kotaku, the GLA will even be a free, downloadable car for Mario Kart 8 in Japan." Wow. That's just... gross. Nintendo must be getting pretty desperate for cash here...
      fuzzyfish6
      • 6 Months Ago
      Haha, it's hilarious! It's awesomely creepy and bizarre.
      carguy1701
      • 6 Months Ago
      Those Little Goombas can wreck your ****. Also, dat nose.
      Knox
      • 6 Months Ago
      The correct definition of "prove" when used in the phrase: "prove the rule:" a : to test the truth, validity, or genuineness of b : to test the worth or quality of; specifically : to compare against a standard —sometimes used with up or out c : to check the correctness of (as an arithmetic result) Merriam Webster.
      fuzzyfish6
      • 6 Months Ago
      Haha, it's hilarious! It's awesomely creepy and bizarre.
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