We're pretty sure that any initial concerns Ford had about selling the redesigned Mustang in Europe have been lessened considerably, after the first 500 Euro-spec 2015 Mustangs were been reserved in just 30 seconds. Moreover, 9,300 people attempted to snag one of the coveted orders for the all-new muscle car. Yes, Mustang, you should do quite well across the pond.

The registration event was held during the UEFA (pronounced yu-eh-fa) Champions League Final between Real Madrid and Atlético Madrid.

"We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the UCL Final was overwhelming," said Roelant de Waard, VP of marketing, sales and service for Ford's European outfit. "It was a truly special way to kick off the Ford Mustang era in Europe."

Customers who successfully reserved a slot haven't been notified just yet – that will come in the next few weeks – although we do know that the 500 cars were available to drivers in 20 different European countries. The specs, though, were limited.

Hardtop fans are limited to Race Red, while Convertible drivers will get Magnetic Silver – the 2015 Mustang's launch colors. Despite the lack of a choice on color, owners will be able to choose between the Mustang's two European engines, the 2.3-liter, turbocharged four-cylinder and the brawny, 5.0-liter V8. The initial run of cars will include MyFord Touch with Sync and navigation, black leather seats with heating and ventilation functions, park assist and 19-inch wheels. It's unclear how much these launch cars will cost European consumers.

Ford, which is the official vehicle supplier for the Champions League, promoted its registration event with a series of videos, depicting the Mustang in front of major landmarks from London, Paris, Berlin and Rome, as well as a final video showing the Mustang inside Estádio da Luz in Lisbon, where the final match was played.

Take a look below for the official press release from Ford, as well as the promotional videos for the Mustang registration, which we've embedded for your viewing pleasure.










Show full PR text
OVER 9,300 EUROPEANS APPLY TO RESERVE THE FIRST 500 NEW FORD MUSTANGS DURING UEFA CHAMPIONS LEAGUE FINAL
More than 9,300 Europeans registered for a chance to buy one of 500 new Ford Mustangs, available to order for the first time in Europe during the UEFA Champions League Final
The first 500 registrations came just 30 seconds into the match between Real Madrid CF and Club Atlético de Madrid. Successful customers will be notified in the next few weeks
The new Ford Mustang arrives in dealerships across Europe next year. It's the first time in the iconic sports car's 50-year history that it will be sold across Europe


COLOGNE, Germany, May 27, 2014 – Ford Motor Company said more than 9,300 people registered online for a chance to reserve one of the first 500 new Ford Mustang models for Europe during last weekend's UEFA Champions League Final.

Ford received the first 500 registrations to reserve a new Ford Mustang just 30 seconds into the match where Real Madrid CF beat Club Atlético de Madrid 4-1 after extra time. The new Ford Mustang will be the first ever to be made available across Europe when it goes on sale next year.

"We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the UCL Final was overwhelming," said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. "It was a truly special way to kick off the Ford Mustang era in Europe."

The 500 new Mustangs were allocated across 20 countries. Ford will in the next few weeks contact the customers from each of these countries who were quickest to place their reservation to let them know they have been successful. Each customer will then be invited to complete their order at a dealership later this year.

Fastback models in Race Red and convertible models in Magnetic Silver were available and both will include a special package. Customers also had the choice of Ford's all-new 2.3-litre EcoBoost engine with more than 309 PS and 407 Nm of torque; or the 5.0-litre V8 engine, which will deliver more than 426 PS and 529 Nm of torque.

The 500 models also will offer Ford's SYNC 2 connectivity and navigation system; heated and ventilated seats; Park Assist; black leather trim; chrome detailing; and 19-inch alloy wheels.

As the official vehicle supplier to the UEFA Champions League for the 2013/2014 season, Ford provided more than 900 vehicles for official use. More than 200 Ford vehicles transported VIPs and match officials at this year's Final, and a Ford Mustang also transported the winner's trophy from the UEFA Champions Festival to the stadium Estádio do Sport Lisboa e Benfica, Lisbon.


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    • 1 Second Ago
  • 78 Comments
      timber
      • 11 Months Ago
      The Mustang has been loved in Europe for decades and it will be no surprise if it sells well in Europe. We love the Mustang :D And if it weren't for some Euro countries taxes focus on cubic centimetres the V8 would reign supreme as anyone who loves American power (plenty of those around) knows that comes from a V8. Anyone that buys a gasoline car in Europe is not particularly focussing on consumption. We have plenty of high output diesels for that.
        aatbloke1967
        • 11 Months Ago
        @timber
        Vehicle registration and taxation across the EU isn't based on cylinder capacity; it's based upon CO2 emissions. The four cylinder model will command a much lower tax tier than the V8.
          timber
          • 11 Months Ago
          @aatbloke1967
          Several countries give an high degree of emphasis to capacity, not only emissions.
          timber
          • 11 Months Ago
          @aatbloke1967
          Several countries use both capacity and emissions.
          aatbloke1967
          • 10 Months Ago
          @aatbloke1967
          The entire EU taxes cars based on CO2 emissions. The last EU member state to convert to that system from cylinder capacity was Germany in 2010.
          May
          • 10 Months Ago
          @aatbloke1967
          There also insurance policies which are based on capacity.
          aatbloke1967
          • 10 Months Ago
          @aatbloke1967
          The entire EU taxes cars based on CO2 emissions. The last EU member state to convert to that system from cylinder capacity was Germany in 2010.
          timber
          • 11 Months Ago
          @aatbloke1967
          No, it is not only based on emissions. In several countries capacity is relevant and more or less important depending on the country.
        aatbloke1967
        • 11 Months Ago
        @timber
        Vehicle registration and taxation across the EU isn't based on cylinder capacity; it's based upon CO2 emissions. The four cylinder model will command a much lower tax tier than the V8.
        aatbloke1967
        • 11 Months Ago
        @timber
        Vehicle registration and taxation across the EU is based upon CO2 emissions, not cylinder capacity.
        aatbloke1967
        • 11 Months Ago
        @timber
        Vehicle registration and taxation across the EU is based upon CO2 emissions, not cylinder capacity.
      PMFR
      • 11 Months Ago
      Estádio da Luz!!!! \m/ Sorry... Always excited to see anything Benfica-related =) Hope the Mustang does well in Europe; here's to hoping GM keeps offering the Camaro on our side of the pond ;)
      BioPowertrain
      • 11 Months Ago
      I work for Ford U.S. It almost sounds like our competitors are posting comments. Points: 1. We don't need to sell millions of RHD Mustangs to make Euro sales worthwhile. The RHD and LHD have much commonality = economies of scale. So moderate RHD sales will be enough to make offering it worthwhile. 2. Leadfoots buy the Mustang here. They don't care about fuel economy / purchase taxes like I do. They just have that need for speed and want that power. I'm a family man, 4 kids, stay-at-home Mom = single income = no Mustang for me. I have taken one around our test track. Friends, oh is that 5.0L fun going from 3rd to 4th w/the pedal down. 3. Of course offering the 1st 500 units during UEFA finals is a marketing stunt! I don't know whether the 9,300 attempts is legit or a set-up. If it's a stunt, some customers care about "buzz" and this will motivate them anyway. If it's legit, enough said. 4. These past few years I've been shocked at how well we've sold some of our updated vehicles. For example, the new Ford Explorer is selling >300,000 per year. This is far higher than forecast. Plus the prior model sold only 50,000 units in 2010. Final word, I'm not in our Marketing department. I'm just providing a few figures in our defense. Fact check them if you need.
      SloopJohnB
      • 11 Months Ago
      It doesn't work unless you pay for it. I wonder if there was a reserve fee…like $1,000 just to keep them honest.
      mikemaj82
      • 10 Months Ago
      Europeans love European cars.....
      Not me
      • 11 Months Ago
      It's probably like when we finally got the gtr or the evo
      Joe Carter
      • 11 Months Ago
      They just keep getting uglier and uglier. Not just the Mustang, take a look at the 2015 Charger.... The new Camaros are even borderline.
        Jesus!
        • 11 Months Ago
        @Joe Carter
        I agree. The 2005 was disappointing from the concept that was shown, but still looked good. Then they ruined it in 2010 with all the black plastic cladding littered all over it like a 90's Volvo and a jutted out butt. Then they finally listened and fixed the cladding in 13, but added the ridiculous shiny black piece on the back that scratches too easily. Then they create an Accord/Fusion coupe, bring back the black cladding that people didnt like and made the shiny black plastic piece a mile wide(you will definitely be able to see scratches everywhere on this one). As a two time Mustang owner I was excited about a new one(tho worried from sketches). However, Ford failed here for this once long time Ford man. This is a Misstang, not a Mustang. Maybe it will look better at 60.
          Jesus!
          • 10 Months Ago
          @Jesus!
          Exp you are right but I have been an actual owner of two. Many people that "like it " will never even own a Mustang. They could have created an American looking Mustang with modern underpinnings etc but they didnt. I hope the Mustang flops over there to teach Ford a lesson. And thank you for actually posting an adult response, much appreciated!
          Sean
          • 11 Months Ago
          @Jesus!
          I can always count on you to post an opinion that's the polar opposite of mine whenever there's an AB article on the 2015.
          EXP Jawa
          • 11 Months Ago
          @Jesus!
          Your opinion on the matter is just that - your opinion, albeit a well-documented one. While I happen to have a differing opinion, the important take-away is that the car is generating passionate opinions, even if some are negative. If you want to design for universal appeal, you design an Accord or Camry and you go for bland, middle of the road. That elicits few negative comments, but also few positive, and makes most buyers content. On the other hand, a car that has a storied history and a high profile needs to generate passionate responses. Not everyone will like it, but they will all talk about it - and that is a big deal. Clearly, not everyone dislikes the S550. You won't please everyone, and that's to be expected. Those that aren't pleased seem to be split between thinking its too retro and thinking its too modern or mainstream, so the designers seem to have at least hit a balance there...
          EXP Jawa
          • 10 Months Ago
          @Jesus!
          Well, all I can say is that I'm also a Mustang owner - and come from a family of Mustang owners. Everyone I've spoken with that has actually seen the car likes it; in fact I can only think of one individual online that doesn't. Many people won't buy it. Many people will. Some folks that liked previous Mustangs will not, and yet folks that didn't previously consider one will. That's just life. However, wishing Ford failure just because you don't like is a bit childish. I also don't at all get where the unAmerican talk comes from - this car has a distinct lineage and is a clear evolution of the current, apparently very American, design language. Very much a merger of the S197 design with that of the previous SN95 cars. This car is still clearly identifiable as a Mustang. And people are talking about it in a big way, that alone is success.
        Jesus!
        • 11 Months Ago
        @Joe Carter
        I agree. The 2005 was disappointing from the concept that was shown, but still looked good. Then they ruined it in 2010 with all the black plastic cladding littered all over it like a 90's Volvo and a jutted out butt. Then they finally listened and fixed the cladding in 13, but added the ridiculous shiny black piece on the back that scratches too easily. Then they create an Accord/Fusion coupe, bring back the black cladding that people didnt like and made the shiny black plastic piece a mile wide(you will definitely be able to see scratches everywhere on this one). As a two time Mustang owner I was excited about a new one(tho worried from sketches). However, Ford failed here for this once long time Ford man. This is a Misstang, not a Mustang. Maybe it will look better at 60.
      Revis Goodworth
      • 11 Months Ago
      Ford has vastly superior marketing results than Government Motors and other companies. Of course they hae superior products to market as well.
      Brodz
      • 11 Months Ago
      It is a proper good looking vehicle
        Jesus!
        • 11 Months Ago
        @Brodz
        Proper...one of the most overused words on this site.
          mitytitywhitey
          • 11 Months Ago
          @Jesus!
          Jesus you're in an annoying mood today.
          Sean
          • 11 Months Ago
          @Jesus!
          He hates the 2015 model. I'm pretty sure he only wants the S195 to be reproduced for eternity.
      radroach
      • 11 Months Ago
      with trying to look like a european model, They're trying to hide DAT FAT ASS in these pictures
      Robert Ryan
      • 11 Months Ago
      Sounds more like a marketing stunt, than any real demand. Actual demand will be noticeable after a year of being on sale. I feel it will not be that great.
        jbm0866
        • 11 Months Ago
        @Robert Ryan
        Europeans may not lust after current American cars they can't get like we do theirs (no matter if they're actually better than what we have) but the Mustang is an American icon that they haven't been able to buy new for a while now. Of course sales will taper off after it's been on sale for a couple years, but if this stang turns out to be pretty good then European sales will be stronger than you think..
        jbm0866
        • 11 Months Ago
        @Robert Ryan
        Europeans may not lust over American cars they can't have like we do theirs, (no matter if it's not really better than what we get) but the Mustang is an American icon that many of them haven't been able to buy new for a while now. Of course sales will taper off after a couple years, but I would expect fairly strong sales if the newest stang turns out to be a pretty good car underneath the pony badges..
        jbm0866
        • 11 Months Ago
        @Robert Ryan
        Europeans may not lust after current American cars they can't get like we do theirs (no matter if they're actually better than what we have) but the Mustang is an American icon that they haven't been able to buy new for a while now. Of course sales will taper off after it's been on sale for a couple years, but if this stang turns out to be pretty good then European sales will be stronger than you think..
      Jaybird248
      • 11 Months Ago
      That 5.0 engine and Euro petrol prices. Good luck with that.
        jonnybimmer
        • 11 Months Ago
        @Jaybird248
        Because Audi/Mercedes V8's are so much more efficient? True you'll need to be in a higher tax bracket to afford a Mustang than you would here, but there's plenty of speed freaks in Europe that'll have no problem feeding a 5.0 V8.
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