• May 28, 2014
While marques like Porsche and Lamborghini having already branched out into SUVs, with Bentley and Maserati soon to follow, Ferrari remains one of the few high-end automakers that refuses, for better or worse, to follow suit. But the boys in Maranello never said anything about a pickup.

That's precisely what we have here, although as you might have guessed, this was not (unlike the similar treatment BMW applied to the previous M3) a factory-authorized conversion. Instead it was undertaken by the London Motor Group, parent company to the London Motor Museum and London Supercar Workshop. It's based on a late-80s Ferrari 412, the 2+2 coupe that preceded the 456 GT, which in turn was replaced by the 612 Scaglietti and then the FF, itself Ferrari's first hatchback. In other words, it comes from a line that was ripe to mark a first in terms of Ferrari body-styles.

The one-off retains the 4.9-liter V12 and just about everything forward of the cabin. But behind it's got a three-foot pickup bed lined in teak. The London outfit also gave it a twin-barrel hood scoop, variable exhaust and a custom Bang & Olufsen sound system to round it out. The vehicle is set to feature on the History Channel's Ultimate Wheels, alongside a VW camper, Ford Mustang, Group B-inspired Audi and a unique Bristol.
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- World's first Ferrari 412 pick-up conversion
- Dubbed world's most exclusive pick-up truck and presented to builders on one of the world's most exclusive streets – The Bishops Avenue
- Star car of new History Channel series 'Ultimate Wheels'

Hayes, London, England, 23 May 2014 – History Channel's newest television show, Ultimate Wheels, is set in the London Motor Museum and sister operation, London Supercar Workshop, and follows owner and founder, Elo, on his quest to transform great cars into 'Ultimate Wheels'.

A highlight of the UK's most colourful new car show is a creation dreamt up by Elo in light of the booming London housing market and its appetite for increasingly decadent home conversions – the ultimate builder's workhorse – a Ferrari pick-up truck.

To realise Elo's vision, he and his mechanic buddy Will Trickett set about converting a 1989 Ferrari 412 into a perfect workhorse for the high-end tradesman.

They start by taking an angle-grinder to the Italian collectable, removing 300mm of the roof and shifting everything forward to create a 3ft load bed at the back. Taking inspiration from luxury yachts, teak wood is used to panel the rear bed after jacking up the rear suspension for extra load-carrying capability.

A real Jekyll and Hyde conversion, the Ferrari is adorned with a shotgun scoop bonnet and bespoke exhaust system resulting in a dual-personality of high performance hot-rod and practical workhorse. The shotgun scoop moves up and down and the unique exhaust has a valve system whereby the driver can decide at the flick of a switch whether to have the exhaust growl fiercely or produce a more refined sound for London's leafier avenues.

The pick-up is finished with a bespoke sound system (ideal for playing Italian opera) and a beautiful Ferrari rosso red paint job.

Elo commented: "This is one of my favourite cars of the TV series – something truly unique and even experienced Ferrari technicians like what we've done. The rest of the series sees us work on a VW camper, a Ford Mustang, a Group B rally-inspired Audi, a unique Bristol and many more amazing conversions."

Elo and his London Motor Museum collection are at the heart of the TV series 'Ultimate Wheels', now showing Thursdays at 9pm on History Channel.

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    • 1 Second Ago
      • 6 Months Ago
      That air scoop makes it look tacky but other than that I absolutely love it!
      Britt Benston
      • 6 Months Ago
      El Prancing Camino.
      • 6 Months Ago
      Unfortunately it does not retain the V12, hence why they could fit the crappy scoop. I watched the build of this Ferrari on the aforementioned programme and it already had the engine removed before they committed their further blasphemy.
        JF GeSchmidtt
        • 6 Months Ago
        Actually the article says it does retain the V12, unless you have other information.
      • 6 Months Ago
      It it usually saddens me to see old cars converted into trash. If he wanted something like that so badly, use a freakin kit car.
      • 6 Months Ago
      Someone had too much time & money on their hands.
      • 6 Months Ago
      Normally, I dig when people do interesting stuff like this, but this time it comes across as hackneyed and juvenile. From the staged photos to the hood scoop to the giant sub...it's like a rolling "been there, done that," even though it's a one of a kind.
      • 6 Months Ago
      I don't really dig the dragster intakes but I like the rest of it. It's a good platform to work with because it has the Italian style without the cost of other Ferraris. It was about as daily driver as a Ferrari got until the early 2000 models. On the one hand I'm glad they kept the V12 rather than going SBC, but on the other, an SBC would have added reliability and power.
      • 6 Months Ago
      what's wrong with car conversion? i really don't get it. honestly, i kind of like what LMC has done and it is not like the 412 is facing extinction (or is it?). i also like a Smart car with tank tracks LOL.
      • 6 Months Ago
      "FF, itself Ferrari's first hatchback" Not quite technically true, the 456 was made as a wagon ("Touring") in a small quantity, I believe for a middle eastern Sheik. Google "Ferrari 456 touring" for pics. That's one way to convince the better half to let you buy a Ferrari, just take the emblems off and claim it's a Sterling or Vauxhall or some such.
      William Weisberg
      • 6 Months Ago
      • 6 Months Ago
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