Because life isn't fair, we don't get the stylish wagon known as the Volvo V40 in the United States. That means we don't get its soft-roading cousin, the V40 Cross Country. So, naturally, if Volvo tuner Heico Sportiv ever produces this ruggedized, XC-styled V40 Cross Country, it most certainly wouldn't cross the pond, either.

That makes us sad, because despite holding a tiny bit of contempt for small luxury crossovers, this is a very, very cool looking vehicle. It's just a render right now, but Heico Sportiv is looking to offer the kit to V40 Cross Country owners who want a smaller version of the Volvo XC60.

Converting a V40 CC into an XC40 would start with some suspension tweaks. The ride height would be raised by just over an inch, in order to improve the looks of the soft-roader and deliver a more CUV-like ingress and egress. New shocks would also be fitted, as well. Wheel-arch extensions were also added to complete the look.

Engine mods are kept to a minimum for the petrol engine, with the turbocharged five-cylinder moving from 254 horsepower to 268 ponies. The 2.0-liter, five-cylinder diesel, though, gets a bigger bump, moving from 150 hp to 195. Finally, cars with the factory paddle shifters would get new units, milled from aluminum.

What do you think? Is this a car that you would consider? Should Volvo just offer a XC40 from the factory? Take a look at the press release, and then have your say in Comments.
Show full PR text
Press Alert: C becomes X:

HEICO SPORTIV bows to extensive customer demand by presenting a wide-ranging individualization program specially for the Volvo V40 Cross Country.


In the past, products for Volvo's Cross Country models tended to play only a minor role in HEICO SPORTIV's pricelist. Prospective customers were particularly looking for high-quality opportunities to enhance performance. Forests and meadows were the hunting ground for Cross Country models à la Volvo XC70, but this center of gravity shifted with the launch of the Volvo V40 Cross Country. "With persistent demand from our customers and dealerships, we turned to developing components specifically for the Volvo V40 Cross Country that promote and enhance its features and character," explains HEICO SPORTIV General Manager, Holger Hedtke.

A lack of "XC" character was one of the commonest gripes. The boarding and seating positions "are too low", the optics "too soft". Objections that HEICO SPORTIV is now addressing. "We don't see ourselves purely as a performance enhancer. Rather, we aim to offer the solutions our customers desire. We've systematically realized this with the Volvo V40 CC," Holger Hedtke continues.

The first measure involved adapting the chassis, with the new sport suspension – aptly named "Cross Suspension" – raising the V40 CC ca. 30mm without sacrificing driving dynamics. HEICO also designed the shock absorbers and springs specially for the V40 CC, tuning them mutually for this unique application. The results: improved XC optics, precise driving pleasure, and more-comfortable boarding.

Matching fender extensions were constructed to further enhance the optics. The flexible, 8-piece polyurethane set is affixed using 3M adhesive tape (to avoid all cutting and drilling of the body) and can also be delivered optionally with black textured paint. This ensures a harmonious transition from the original bumper to the fender extensions and an optimal mudguard for larger wheels (e.g. for VOLUTION® 19" with 235/40R19 tires).

But HEICO SPORTIV wouldn't be the leading Volvo upgrader if the Weiterstadt developers didn't have a sport accessory or two up their sleeves: for the Volvo V40 CC, too, they have come up with: e.motion® performance enhancements for the D3 (from 110 kW/150 hp to 143 kW/195 hp) and T5 (from 187 kW/254 hp to 197 kW/268 hp) engine variants, the HEICO SPORTIV Speedpack (to raise the maximum throttled speed), and – brand new – paddle shifters milled from aluminum (for vehicles with series-manufactured steering-wheel paddle shifters), optionally in anodized silver or HEICO blue.


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  • 22 Comments
      herrstreet
      • 7 Months Ago
      I think Volvo is mad not to sell this here. I don't think the plain hatch would go over great, but this car with a drive-e in the mid 30s would get some new people into the dealership that are sorely needed.
      JonZeke
      • 7 Months Ago
      For people like myself who want a compact crossover that isn't dull on the interior (that's you, Subaru XV Crosstrek), and slow in the engine department (Subie, Countryman, CRV please raise your hands) then this would be perfect! Looks factory, and a nice alternative to an X1. Or maybe an A3 Sportback Allroad?
        MikeInNC
        • 7 Months Ago
        @JonZeke
        Ended up with an X1 M Sport pack. Really wanted the V40 though. Just not available. Nice looking machine.
      Ryan
      • 7 Months Ago
      It makes zero sense for Volvo to NOT bring a product like this to the U.S. market when you have the likes of Audi, Mercedes, BMW, Lincoln, Acura and others either already selling products in this segment or will be in the next few months. This one in particular could be a winner, but only if they bring it state side.
      mikeybyte1
      • 7 Months Ago
      Volvo should just offer a factory XC40 here, as a smaller alternative to the XC60. Small crossovers are the new hot thing right now, and Volvo should get in on the action. It is a sharp looking vehicle. Drop in the E-Drive tech and they would have a winner.
      tenspeeder
      • 7 Months Ago
      Very sporty looking. Do it Volvo!
      DOne
      • 7 Months Ago
      Its as capable as any SUV today, but looks 10 times better, and probably handles 10 times better too, alot more stable for sure
      piggybox
      • 7 Months Ago
      Subaru US dealers ask for XV and Subaru listened. Now XV is the 3rd best seller of Subaru in USA. Volvo has the cards in hand but doesn't know how to play.
      JsGenesisCoupe
      • 7 Months Ago
      I will loose 0 sleep over this one...not sure why the editors here always want what they can't have...it's a bit annoying!
      Terry Actill
      • 7 Months Ago
      Looks like a Subaru.
      mookieblaylock
      • 7 Months Ago
      it's nice looking, the v60 they sent here is too big and family truckster looking
      Warren Bobrow
      • 6 Months Ago
      It would be on my wish list.. and I have a 2006 Volvo V50 T5 AWD (six speed manual) with 160,000 gorgeous miles under her bonnet. I would ask for a six speed manual... but that would never happen.. What's a stick shift?
      gregorycalise
      • 7 Months Ago
      All jacked up, and no place to go. This is a beautiful car in its original form.
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