Crossovers are one of the hottest automotive segments on the planet. Apparently, the idea of mixing the practicality of a station wagon with the looks of an SUV appeals to people whether they are in Cleveland or Shanghai because nearly every automaker is jumping into the market. So it was no surprise when early rumors suggested Cadillac was planning two, new CUVs to fit above and below the SRX. But things might have changed since then.

New rumblings indicate Caddy is taking a different route. Instead of two crossovers, only the compact is on the way, and the larger, three-row CUV on the Lambda platform to sit between the SRX and Escalade may be a goner. According to Ward's Auto, General Motors thinks that the other three-row, Lambda vehicles like the Buick Enclave and GMC Acadia compete too closely with the proposed Cadillac. The decision comes fairly close to the 2017 intended production date.

As far back as 2010, this Lambda-platform based CUV was considered highly likely for production. However, Cadillac Senior Vice President Bob Ferguson was somewhat cooler about it when he discussed the new crossover briefly last year. He said the model could use the Escalade name, despite its unibody chassis, but no decision had been made yet to actually produce it.

Cutting off the larger model now could actually be a good idea for Cadillac. "It would be coming to market somewhat late," Stephanie Brinley, senior analyst at IHS Automotive, told Autoblog. She predicts that growth in the segment tapering off in 2019-2020, not long after the Lambda-based Cadillac would launch. There will still be sales there, but it will be a "market more like midsize sedans," she said, which will mean more competition and less annual growth. The real expansion in the niche will come over the next three years. Maybe Cadillac has seen the writing on the wall.


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  • 41 Comments
      throwback
      • 7 Months Ago
      A 3 row crossover for Cadillac never made sense to me. You have the Escalade in two different lengths why have another vehicle that targets the same demographic?
      MechE
      • 7 Months Ago
      The new SRX makes a ton more sense from a business and price standpoint, however I still wish they made something unique like the old SRX.
      • 7 Months Ago
      DO NOT BASE THE SUB SRX CUV ON THE BUICK ENCORE! BASE IT ON THE ATS!!!!!!!!!!!!!!!!!!!!!!!!
      • 7 Months Ago
      [blocked]
      JDF
      • 7 Months Ago
      SO... Lincoln uses a platform that is shared with ford and all you hear is Lincoln is a rebadged ford. Yet Cadillac would use a platform used by 3 other brands and there is not one word about it being a rebadged traverse?? Double standard??
        Eta Carinae
        • 7 Months Ago
        @JDF
        Does lincoln have any car in its lineup that doesnt share a platform with a ford ? No Does lincoln produces any car that competes with the world's best and won accolades ? No Is the head of mercedes Benz AMG department waiting for lincoln's performance variants ? Ill let you guess that one Conclusion; dont compare lincoln and cadillac....
          Greg
          • 7 Months Ago
          @Eta Carinae
          Wouldn't it be great if Lincoln had a RWD premium sports sedan on the Mustang platform to compete with the Cadillac ATS and CTS? Ford is missing an opportunity to bring back the Lincoln LS. Lincoln could really use an original car.
          Winnie Jenkems
          • 7 Months Ago
          @Eta Carinae
          Of course the miserable fanboys downvote you, but fact is you're absolutely right. When Lincoln has something on a proper RWD platform, we'll come back to the subject and re-evaluate. Cadillac is light years ahead at this point.
      kargi
      • 7 Months Ago
      Cadilac needs to scrap GM.. HAAA or the other way around HAA
      UconnHuskies22
      • 7 Months Ago
      I think this is a good move by Cadillac and GM. There is no need for 4 vehicles sharing range same platform especially considering the enclave is near luxury and the Acadia is pretty much at Cadillac levels of luxury in Denali trim to begin with.
        bootsnchaps60
        • 7 Months Ago
        @UconnHuskies22
        How easy it would be to do a rebadge of the Acadia or the Enclave and stick a Caddy crest on it.
          Winnie Jenkems
          • 7 Months Ago
          @bootsnchaps60
          Unnecessary. Much easier to just put a third row in the next-gen SRX and call it a day.
      Roger Smith
      • 7 Months Ago
      What a shame,there is not a single new design of a real new car on GM portfolio other than rebadge 10 or more years old platform,re-engineered in China or Korea,they used to brag about how smart they create a car,how great the design was and now a new car company name Tesla can teach you about it,Shame!!!
      bookemd
      • 7 Months Ago
      Smart move GM!! Having three big crossovers now is too much if you ask me. I hope the smaller crossover is based off the ATS/CTS. Like the x1 BMW or GLK. But.......it probably will be a fancy Encore.
      Rob
      • 7 Months Ago
      Cadillac does not need the large CUV or the small CUV. Let Buick and GMC handle that need. The SRX update should be based on the CTS, The Escalade is more than capable of handling the full size market and a wagon version of the ATS will round out the line nicely.
      bookemd
      • 7 Months Ago
      The Alpha Chassis, not "Platform" is not 10 years old its brand spanking new with more vehicles to utilize it soon. Also while there is veteran arctiechture being used on many GM vehicles, a large part of it has to do with old GM being very incompetant.
        Quest
        • 7 Months Ago
        @bookemd
        Engineering on Alpha goes back before the '09 Bankruptcy before it was shelved; the reason it came to market so quickly as most of the work was done. Post BK the resurrected the program and put it on diet and fine tuned it.
      muspod
      • 7 Months Ago
      who cares??
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