Public-service announcements fashioned in the form of a rap battle seem like a terrible idea, but the video made by YouTube stars Rhett and Link for the National Highway Traffic Safety Administration manages to be hilarious.

In the video, Rhett McLaughlin and Charles Lincoln Neal, a comedy duo who run the YouTube channel Rhett and Link, rap about their distracted-driving skills, which extend far beyond a simple text message. Link tells his friend he can text while driving, because he's so good at it, but Rhett should put the phone down. The two begin one-upping each other in elaborate distracted-driving scenarios. One can deliver a baby while driving and texting, the other starts doing thumb yoga. After all their bravado and stunts, these self-proclaimed 'textpers' end up crashing into each other while both are trying to send a text.

The song has just under three million views. Last year, NHTSA released a study that found at any given moment 660,000 motorists are either talking on their cell phones or texting while driving. NHTSA also released a more serious ad for Distracted Driving Awareness month.



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